PriceVantage, CarGurus’ Latest AI-Powered Solution, Brings Predictive Intelligence to Vehicle Pricing Decisions

Rhea-AI Summary

CarGurus (Nasdaq: CARG) launched PriceVantage, an AI-powered used-vehicle pricing solution using real-time consumer demand and inventory data from the company's platform.

PriceVantage ingests more than 10 billion monthly intent signals to deliver VIN-level recommendations, local competition and market days-supply insights, automatic deal-rating updates, IMS syndication, and a Chrome extension. Early users saw turn times up to 5x faster than top competitors and a 71% average increase in daily shopper connections. PriceVantage is available to eligible dealers.

Positive

• 10 billion monthly intent signals powering recommendations
• Early users achieved 5x faster turn times versus top competitors
• Dealers applying recommendations saw a 71% average increase in daily shopper connections
• Nearly 20,000 dealers used Dealer Data Insights by end of Q3 2025

Negative

• None.

Key Figures

Monthly intent signals 10 billion Shopper demand and market supply signals processed by PriceVantage

Turn time improvement 5 times faster Most engaged dealers vs top competitors on CarGurus

Shopper connections lift 71% increase Average daily shopper connections for dealers using recommendations

Dealer adoption nearly 20,000 dealers Dealers using Dealer Data Insights by end of Q3 2025

Market Reality Check

$37.12 Last Close

Volume Volume 711,261 is below the 20-day average of 866,917 (relative volume 0.82). normal

Technical Price $35.41 is trading above the 200-day MA of $32.76, indicating a pre-news uptrend.

Peers on Argus

Ahead of this AI product launch, CARG was down 1.2% over 24h while peers were mixed: KAR up 0.88%, but DRVN, RUSHA, and SAH fell between 0.47% and 1.45%, suggesting stock-specific factors rather than a clear sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 03	AI consumer insights	Positive	+1.4%	Consumer insights report on AI, omnichannel trends, and buyer behavior.
Nov 06	Q3 2025 earnings	Positive	-2.7%	Q3 results with revenue and profit growth plus guidance and buybacks.
Oct 20	Earnings date notice	Neutral	+0.7%	Announcement of upcoming Q3 2025 results call and webcast details.
Oct 06	Market demand report	Positive	-4.3%	Quarterly review highlighting strong value and premium auto demand trends.
Sep 02	Conference participation	Neutral	+1.7%	Participation in Goldman Sachs Communacopia + Technology Conference.

Pattern Detected

Recent history shows several positive or informative releases, yet reactions have been mixed, with some strong fundamental or demand data coinciding with short-term share price declines.

Recent Company History

Over the last few months, CarGurus reported stronger Q3 2025 fundamentals, including higher revenue, operating income, and net income, alongside continued share repurchases and the CarOffer wind-down. It also highlighted evolving auto demand trends and released consumer and AI-focused insights. AI-related announcements on Dec 3 and earlier in 2025 drew modestly positive moves. Today’s AI-driven pricing launch continues this shift toward data and software solutions for dealers.

Market Pulse Summary

This announcement expands CarGurus’ AI strategy by launching PriceVantage, a dealer-focused pricing tool built on more than 10 billion monthly intent signals. It complements existing Dealer Data Insights products already used by nearly 20,000 dealers by Q3 2025. Investors may watch how adoption of this solution affects dealer engagement, monetization of data products, and whether future filings or earnings commentary quantify its contribution.

Key Terms

predictive intelligence technical

"PriceVantage is the next step in our work to put the power of predictive intelligence"

Predictive intelligence uses large amounts of past and current data and advanced computer models to estimate likely future events or trends, such as sales, customer behavior, equipment failures or market movements. For investors it matters because these forecasts can highlight potential opportunities or risks earlier than plain observation, helping guide decisions on buying, selling or allocating capital much like a weather forecast helps plan a trip—useful for reducing uncertainty but not a guarantee.

market days supply technical

"delivering insights on local competition and market days supply, while forecasting"

Market days supply measures how many days a company’s current inventory will last if products continue to sell at the recent pace, calculated by dividing on‑hand stock by average daily sales. It tells investors whether a business is carrying too much inventory (which can tie up cash and signal weak demand) or too little (risking missed sales), like checking how long your pantry will feed you before you need to shop again.

chrome browser extension technical

"along with a Chrome browser extension that adds PriceVantage intelligence, when applicable"

A Chrome browser extension is a small software add-on that plugs into the Chrome web browser to add features or change how web pages behave, like a gadget that customizes an appliance. For investors it matters because extensions can drive user engagement, create revenue or data streams, and introduce security or privacy risks that can affect a company’s reputation, regulatory exposure and financial value.

AI-generated analysis. Not financial advice.

Fueled by real-time data from the largest car shopping site in the U.S.¹, PriceVantage arms dealers with advanced pricing guidance that boosts turn times and preserves margins

BOSTON, Dec. 09, 2025 (GLOBE NEWSWIRE) -- CarGurus, Inc. (Nasdaq: CARG), the No. 1 visited automotive shopping site in the U.S.¹, today announced the launch of PriceVantage, the only used vehicle pricing solution powered by real-time consumer demand data from the nation’s most visited automotive platform. The predictive pricing guidance from PriceVantage is tailored to each dealership’s goals, giving dealers a competitive advantage in their local markets by helping them sell cars faster while maximizing profitability.

“PriceVantage is the next step in our work to put the power of predictive intelligence in the hands of dealers for more efficient, profitable decisions. The solution translates CarGurus’ real-time data into actionable insights tailored to each dealership, giving dealers a clearer view into their current market—rather than historic trends—for the pricing moves that will drive business results,” said Ismail Elshareef, CarGurus Chief Product Officer. “With the expansion of our AI-powered solutions, we’re focused on helping dealers navigate an increasingly complex market with even more confidence.”

Built on CarGurus’ unmatched consumer demand data from the largest audience,¹ and the most inventory in the U.S.², PriceVantage translates more than 10 billion monthly intent signals from shopper demand and market supply into custom recommendations tailored to a dealer’s market, inventory, and business goals. The solution uncovers the most impactful opportunities to optimize pricing, delivering insights on local competition and market days supply, while forecasting how price changes could impact lead potential and help meet individual turn time goals—before a dealer takes action.

The solution was designed with dealer feedback in mind to fit seamlessly into established workflows, integrating pricing, insights, and listings management into one interface to minimize operational friction. Dealers receive automatic updates to maintain deal ratings with direct syndication into Inventory Management Systems, along with a Chrome browser extension that adds PriceVantage intelligence, when applicable, to the dealer workflow outside of the CarGurus platform—eliminating the need for manual updates across platforms. Additionally, PriceVantage provides VIN-level activity analysis, while flagging missing vehicle details for instant correction.

Early user results demonstrate the powerful impact of PriceVantage. The most engaged dealers achieved turn times that were five times faster than their top competitors on CarGurus.³ Also, dealers who applied PriceVantage price recommendations saw a 71% average increase in daily shopper connections.⁴

"Every day, our team leverages PriceVantage to get real-time insights about how our listings perform and to fine-tune our pricing strategies. It's more than just looking at Deal Ratings—it's about making informed tweaks to underperformers and capitalizing on popular listings with well-reasoned price hikes,” said Paul Suchanek, General Manager at Niello BMW / MINI Sacramento & Niello BMW Elk Grove. “The predictive pricing recommendations and tailored settings have been key in moving inventory quickly without sacrificing margins."

PriceVantage joins CarGurus’ expanding suite of dealer solutions that empower insights-driven decisions to boost profitability across inventory sourcing and pricing, marketing, and lead conversion. This includes Dealer Data Insights reports like Acquisition Insights, which helps dealers improve turn time with inventory acquisition recommendations based on local market activity. By the end of Q3 2025, nearly 20,000 dealers across North America and the U.K. were using CarGurus’ Dealer Data Insights reports to strengthen profits and performance.

PriceVantage is now available to eligible dealerships. To learn more, visit products.cargurus.com/pricevantage.

About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is the leading multinational automotive platform helping consumers and dealers confidently buy and sell vehicles. Founded in 2006 with a mission to bring more trust and transparency to car shopping, CarGurus is the No. 1 visited automotive shopping site in the U.S.¹ with the largest selection of inventory and network of dealers.² CarGurus’ unmatched selection, trusted automotive insights, and data-driven products and solutions support each shopper’s journey — from online research and shopping to in-dealership decisions — to empower them at every step. And, by translating data from billions of monthly site interactions, CarGurus provides dealers a personalized, predictive intelligence platform with software solutions that helps them run their businesses more efficiently and profitably at all stages of inventory acquisition and pricing, marketing, and conversion to sale.

CarGurus operates online marketplaces in the U.S., U.K., and Canada. The company’s network of brands includes PistonHeads, the largest online motoring community in the U.K.⁴, and Autolist, a U.S.- based online marketplace.

To learn more about CarGurus, visit www.cargurus.com.

¹Similarweb: Traffic and Engagement Report [Cars.com, Autotrader.com, TrueCar.com, CARFAX.com Listings (defined as CARFAX.com Total Visits minus Vehicle History Reports)], Q3 2025, U.S.
²Compared to Autotrader.com (YipitData July/August 2025), Cars.com, TrueCar.com (YipitData as of September 30, 2025), and CARFAX (Joreca as of September 30, 2025).
³CarGurus analysis between June and September of average of median turn time trends for 30 Beta dealers that took the most recommendations within +/- 1% compared to five dealerships with the most overlap in shoppers viewing both dealers’ VDPs.
⁴CarGurus analysis of Beta dealers that took price recommendations within +/- 1% between May and September. Connections defined as text/chat leads, map clicks, website clicks, and social media clicks.
⁵Similarweb: Traffic Insights, Q3 2025, U.K.

Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
pr@cargurus.com

Investor Contact:
Kirndeep Singh
Vice President, Head of Investor Relations
investors@cargurus.com

FAQ

What is PriceVantage from CarGurus (CARG) and when was it announced?

PriceVantage is an AI-powered used-vehicle pricing solution from CarGurus (Nasdaq: CARG) announced on December 9, 2025.

How much data does PriceVantage use to generate pricing recommendations for CARG dealers?

PriceVantage translates more than 10 billion monthly intent signals from shopper demand and market supply into tailored pricing recommendations.

What early performance improvements did dealers see using PriceVantage?

Early users reported turn times up to 5x faster than top competitors and a 71% average increase in daily shopper connections when applying recommendations.

Does PriceVantage integrate with dealer workflow and inventory systems for CARG dealers?

Yes. PriceVantage offers automatic deal-rating updates, direct syndication into Inventory Management Systems, and a Chrome extension to fit into dealer workflows.

Which dealer-level features does PriceVantage provide for CarGurus (CARG) customers?

Features include VIN-level activity analysis, missing-detail flags, local competition and days-supply insights, and forecasting of price-change impacts on leads and turn time.

Is PriceVantage available now for CarGurus dealers and how can they learn more?

PriceVantage is now available to eligible dealerships; dealers can learn more at products.cargurus.com/pricevantage.