Instacart's Smart Trolleys are Now Available at Morrisons Preston in the UK

Rhea-AI Summary

Instacart (NASDAQ: CART) has launched its AI-powered Caper smart trolleys at Morrisons’ Preston supermarket in the UK, the first UK retail deployment of this technology and Instacart’s first smart-trolley retail partnership in the country, according to the company.

The trolleys automatically recognise and weigh items, show a running basket total, recommend products, integrate with the Morrisons More Card for instant offers, and enable faster checkout via dedicated Caper lanes. According to Instacart, research shows UK shoppers value both discovery and budgeting help, and Caper trolleys are already live in 100+ cities in the US and Australia, with reported NPS scores above 70 at rolled-out locations.

Positive

• First UK smart-trolley retail partnership with Morrisons at Preston store
• Caper trolleys live in 100+ cities across US and Australia
• NPS scores above 70 reported at rolled-out Caper trolley locations

Negative

• None.

News Explained

The Preston deployment is an in-store trial, so the disclosure establishes a live UK launch at one Morrisons supermarket but not a wider Morrisons rollout.

News Market Reaction – CART

+3.54%

2 alerts

+3.54% Session close to close

+17.0% Peak Tracked

$10.89B Market Cap

13.98K Volume

In the Jul 28 session, CART gained 3.54%, reflecting a moderate positive market reaction. Argus tracked a peak move of +17.0% during that session. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Insiders sold 227,349 shares across seven transactions over 90 days. That record adds transaction co...

Analysis

Insiders sold 227,349 shares across seven transactions over 90 days. That record adds transaction context to the Morrisons launch, while the stated in-store trial leaves rollout scope as a risk to monitor.

Key Figures

UK consumers discovering products: 54% UK consumers passing on groceries: 53% Loyalty programmes preference: 46% +2 more

5 metrics

UK consumers discovering products 54% Researchscape International survey

UK consumers passing on groceries 53% Consumers citing affordability uncertainty

Loyalty programmes preference 46% UK consumers' preferred budgeting tool

Caper trolley rollout More than 100 cities United States and Australia

NPS score Above 70 Rolled-out locations

Historical Context

5 past events · Latest: Jul 16 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 16	Acquisition announcement	Positive	-2.9%	Arpalus acquisition advanced shelf intelligence and Caper Cart integration.
Jul 15	Earnings date notice	Neutral	-0.2%	Instacart scheduled its second-quarter 2026 results for August 6.
Jul 14	Partnership announcement	Positive	-1.2%	Tractor Supply partnership covered delivery from more than 2,400 stores.
Jun 22	Product launch	Positive	-0.6%	Immersive Feed introduced shoppable video within retailer storefronts.
Jun 04	Partnership announcement	Positive	+3.8%	Vida Health partnership connected members with Fresh Funds grocery stipends.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Instacart's recent positive corporate updates were more often followed by negative 24-hour reactions than positive reactions.

Key Terms

nps

1 terms

nps technical

"Customer reception has been notably strong, with NPS scores above 70"

Net Promoter Score (NPS) is a single-number measure of how likely customers are to recommend a company’s product or service to others, usually gathered by asking one simple question and scoring responses on a scale. It matters to investors because it acts like a quick pulse on customer satisfaction and loyalty — higher scores often mean steadier sales, easier growth, and lower customer churn, much like word-of-mouth fuel for future revenue.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Launching in Preston, Morrisons is the first UK retailer to deploy Instacart's AI-powered Caper smart trolleys

SAN FRANCISCO and BRADFORD, England, July 28, 2026 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Morrisons, one of the UK's largest supermarket chains, today launched Caper smart trolleys at Morrisons' Preston supermarket, marking Instacart's first retail partnership in the UK for its AI-powered smart trolley. Caper smart trolleys bring the convenience and intelligence of online shopping directly into the store, and the launch comes as consumers increasingly seek technology that helps them shop more efficiently, stay on budget, and rediscover the joy of browsing the aisles.

Caper smart trolleys automatically recognise items as they are placed in the trolley, including weighing fresh produce on the spot. Customers can bag items as they shop, saving time throughout the trip and making checkout quicker and easier. The trolley's touchscreen displays a running basket total to help customers stay on budget, makes relevant product recommendations, and enables shoppers to scan their Morrisons More Card to instantly access loyalty savings and promotions throughout their shop. At the end of their trip, customers simply scan the barcode displayed on the trolley's screen at a dedicated Caper checkout lane to complete payment.

"Caper smart trolleys represent a new era for in-store grocery shopping - one where the physical store is as intelligent and personalised as the best online experience," said David McIntosh, Chief Connected Stores Officer at Instacart. "Customers want technology that helps them stay on budget and discover products they love, and Caper smart trolleys deliver both, directly in the aisle. We're proud to bring this to the UK for the first time through our partnership with Morrisons, who share our belief that technology should make the weekly shop not just easier, but genuinely more enjoyable."

"Our customers are at the heart of everything we do, and we're always looking for ways to make their weekly shop easier, more rewarding, and more enjoyable, to give them more reasons to shop at Morrisons," said Gordon Macpherson, Productivity Director at Morrisons. "Caper smart trolleys do exactly that, giving customers real-time visibility of their spending, instant access to their More Card savings, and a more seamless experience in the aisle. We're proud to be the first UK retailer to bring this technology to our customers, and we look forward to seeing how shoppers in Preston and across Lancashire respond to this innovative new trolley in this in-store trial."

According to new research from Researchscape International on behalf of Instacart, 54% of UK consumers say they enjoy discovering products they were not originally looking for - yet the weekly shop is often done on "autopilot." Caper smart trolleys are designed to change that, highlighting relevant deals and recommendations that help customers find new products as they browse. At the same time, 53% of UK consumers say they have passed on groceries because they were unsure they could afford them, and 46% cite loyalty programmes as their preferred budgeting tool. Caper smart trolleys help shoppers discover new products, stay on budget, and make the most of their More Card savings.

Caper smart trolleys are now live in more than 100 cities across the US and Australia with Kroger, Wakefern Food Corp., Schnucks, Coles, and more. Customer reception has been notably strong, with NPS scores above 70 at rolled-out locations, in line with some of the world's most loved brands.

Caper smart trolleys are part of Instacart's Connected Stores suite of technologies, built to help grocers bridge the online and in-store shopping experience.

To learn more about Instacart's Caper smart trolleys and Connected Stores, visit
https://company.instacart.eu/enterprise-platform/connected-stores

To learn more about Morrisons, visit https://www.morrisons.com/

About Instacart
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners – representing nearly 100,000 stores – to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart.

About Morrisons
Morrisons has a rich history that dates back to 1899 when William Morrison first opened an egg and butter stall in Bradford. 125 years on, customers continue to enjoy our great quality British food and our Market Street heritage is clear to see in our c. 500 stores where skilled colleagues such as our butchers, fishmongers and bakers proudly make and serve fresh food every day.

As well as our supermarkets, we also have around 1,700 Morrisons Daily convenience stores - around 700 of which are franchise stores - and an online delivery service where our customers can order their groceries from the comfort of their own home. Our Morrisons Now service delivers in a maximum of 60 minutes and is in more than 400 stores, and our partners include Amazon, Deliveroo, Just Eat and Uber Eats.

We have a strategic partnership with Myton Food Group, packing and processing fresh meats and fish, savoury and sweet pies, fruit and veg, flower bouquets and more across 15 sites. Our unique relationship means we're proud to be British farming's single biggest direct supermarket customer.

Our wholesaler business serves customers across the UK and further afield through our extensive network of national and regional distribution depots.

Morrisons employs around 95,000 colleagues.

For more information please visit www.morrisons-corporate.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/instacarts-smart-trolleys-are-now-available-at-morrisons-preston-in-the-uk-302836331.html

SOURCE Instacart

FAQ

What did Instacart (NASDAQ: CART) announce about Caper smart trolleys at Morrisons Preston in July 2026?

Instacart announced the launch of its AI-powered Caper smart trolleys at Morrisons’ Preston supermarket, its first UK retail deployment. According to Instacart, the trolleys automate item recognition, support loyalty integration, show running totals, and enable faster checkout via dedicated Caper lanes.

How do Instacart’s Caper smart trolleys work for Morrisons shoppers in Preston?

Caper smart trolleys automatically recognise and weigh items as they are placed in the trolley, including fresh produce. According to Instacart, the on-trolley screen tracks basket totals, shows recommendations, connects to the Morrisons More Card, and lets customers finish payment at dedicated Caper checkouts.

How do Caper smart trolleys help Morrisons customers manage grocery budgets in Preston?

Caper smart trolleys display a real-time running basket total, helping shoppers monitor spending as they go. According to Instacart, customers can also scan their Morrisons More Card to access loyalty savings and promotions, supporting budgeting needs highlighted in its UK consumer research.

What consumer insights did Instacart share about UK shoppers in the Caper trolley launch for CART?

Instacart cited research showing 54% of UK consumers enjoy discovering unplanned products and 53% sometimes pass on groceries over affordability worries. According to Instacart, 46% prefer loyalty programmes for budgeting, which Caper trolleys support via on-screen totals and More Card integration.

Where else are Instacart’s Caper smart trolleys deployed beyond Morrisons Preston?

Caper smart trolleys are already live in more than 100 cities across the United States and Australia with retailers such as Kroger, Wakefern Food Corp., Schnucks, and Coles. According to Instacart, rolled-out locations have reported NPS scores above 70.

What is Instacart’s Connected Stores suite mentioned with the Caper smart trolleys for CART investors?

Connected Stores is Instacart’s suite of in-store technologies designed to bridge online and physical grocery shopping. According to Instacart, Caper smart trolleys are a core component, bringing online-like intelligence, personalised recommendations, and integrated checkout directly into supermarket aisles.