New Orleans Locals Get Surprise Big Game Grocery Deliveries by Instacart

Rhea-AI Summary

Instacart is bringing its first-ever Super Bowl commercial to life in New Orleans with a unique marketing event. On February 7, 2025, select customers' grocery orders will be delivered by iconic brand mascots including Green Giant, Chester Cheetah, The Kool-Aid Man, and The Pillsbury Doughboy, all traveling in the Oscar Mayer Wienermobile.

Customers who place orders through Instacart may receive notifications about this special delivery opportunity. Participating customers will get custom Instacart gear and photo opportunities with the mascots and 'Hotdoggers'. Additionally, Instacart is offering up to 40% off (max $10) on Game Day Essentials through February 9, including special promotions for free snacks.

This event precedes Instacart's 30-second Super Bowl commercial titled 'We're Here', scheduled to air on February 9, 2025, featuring these same brand mascots.

Positive

• Marketing visibility boost through first-ever Super Bowl commercial placement
• Strategic partnership with major consumer brands and their recognizable mascots
• Promotional campaign offering up to 40% discount on Game Day items

Negative

• None.

Groceries delivered in Oscar Mayer Wienermobile by Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™

NEW ORLEANS, February 7, 2025 – Ahead of Sunday's Big Game, Instacart is enlisting extra help on game day grocery deliveries throughout the Crescent City. Instacart's first-ever Super Bowl commercial is transforming into an incredible live event – get ready to witness a grocery delivery like never before. Beloved brand mascots Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™ are teaming up to deliver select Instacart customer orders in the iconic Oscar Mayer Wienermobile. B-roll assets are available here.

WHO: Instacart, the leading grocery technology company in North America, has partnered with your favorite grocery brand mascots to make epic deliveries in the Oscar Mayer Wienermobile – and yours could be one of them.

WHAT: Instacart's Big Game commercial is coming to life by enlisting familiar faces from the spot to deliver select Instacart customer orders.

• Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy™ will be loading up the Oscar Mayer Wienermobile with grocery orders for some fun deliveries in New Orleans.
• New Orleanians can simply place an Instacart order and they may be notified of a larger-than-life delivery opportunity in the app before their order is fulfilled. Customers who approve may have their order delivered by an assortment of beloved brand mascots all aboard the Oscar Mayer Wienermobile.
• Customers may also receive custom Instacart gear and will have the opportunity to pose with the Oscar Mayer Wienermobile and its drivers, fondly known as "Hotdoggers," along with the brand mascots.
• Customers can shop Instacart's Game Day Essentials Collection through February 9, and save up to 40% (max. $10) on craveworthy snacks, drinks, and household essentials to make hosting a breeze. Instacart also has rotating offers for free snacks* on your next order through February 9. *Fees, taxes and terms apply. Limit 1 per person, eligible items only, while supplies last. Exp 2/9.

WHEN: Deliveries will take place Friday, February 7 from 10 a.m. to 5 p.m.

WHERE: Neighborhoods across New Orleans.

ADDITIONAL INFO: Instacart is airing its first-ever Super Bowl commercial on Sunday, February 9, 2025. Entitled "We're Here," the 30-second spot brings together beloved icons from America's favorite grocery brands — including breakout stars from the most legendary Big Game ads of years past — for one epic delivery that is only possible with Instacart. Read the announcement blog post here for more details.

CONTACT: press@instacart.com

/PRNewswire -- Feb. 7, 2025/

SOURCE Maplebear Inc. dba Instacart

FAQ

When will Instacart (CART) air its first Super Bowl commercial in 2025?

Instacart will air its first-ever Super Bowl commercial titled 'We're Here' on Sunday, February 9, 2025.

What discount is Instacart (CART) offering for Game Day Essentials in February 2025?

Instacart is offering up to 40% off (maximum $10) on Game Day Essentials through February 9, 2025.

Which brand mascots are participating in Instacart's New Orleans delivery event?

Green Giant, Cheetos Chester Cheetah, The Kool-Aid Man, and The Pillsbury Doughboy are participating in deliveries using the Oscar Mayer Wienermobile.

What time will Instacart's (CART) special mascot deliveries take place in New Orleans?

The special mascot deliveries will take place on Friday, February 7, 2025, from 10 a.m. to 5 p.m.