Heritage Distilling Co. Announces Launch of Newest Salute Series Whiskey Honoring Green Berets

Rhea-AI Summary

Heritage Distilling (Nasdaq: CASK) has launched a new premium whiskey in its Salute Series honoring the Green Berets. The limited-edition bourbon, named "De Oppresso Liber," is bottled at 122 proof (61% ABV) and priced at $145 per bottle.

Key highlights:

• 5-year Kentucky straight bourbon with expected revenue of $500,000 from 5,000 bottles
• $20 per bottle donated to the Green Beret Foundation
• Each purchase includes a custom limited-edition lithograph by Special Forces veteran Michael Solovey
• Available online for shipping to 47 states

The release commemorates President JFK's 1961 Fort Bragg visit authorizing the green beret for Special Forces. This addition joins other Salute Series products, which have donated over $200,000 to military charities in 18 months.

Positive

• Expected to generate over $500k in high-margin revenue from limited edition whiskey
• Premium pricing at $145 per bottle indicates strong margins
• Wide distribution network covering 47 states via licensed retail partners
• Successful track record with Salute Series generating over $200k in donations in 18 months, showing product line viability

Negative

• Revenue generation dependent on selling all 5,000 bottles
• $20 per bottle donation reduces profit margins
• Limited edition nature restricts long-term revenue potential

Insights

Financial Analyst

Heritage's bourbon launch targets $500K in high-margin revenue while building brand through military foundation partnership.

Heritage Distilling's latest product launch represents a calculated strategy to generate premium revenue while enhancing brand value. The 5,000-bottle limited run of Kentucky bourbon is projected to generate $500,000+ in what the company specifically describes as "high margin revenue" - an important distinction highlighting the profitability focus.

The premium pricing structure ($145 per bottle) with $20 per unit donated to the Green Beret Foundation creates dual value: immediate revenue generation and brand enhancement through charitable association. If fully sold, the foundation would receive $100,000+ while Heritage would retain approximately $400,000 in revenue.

This release follows Heritage's established pattern with their Salute Series, which has already generated $200,000 in charitable donations over 18 months, suggesting a proven business model. The direct-to-consumer online sales approach with shipping to 47 states maximizes margin retention by reducing distribution costs.

While positive for revenue diversification, this single product launch represents a complementary income stream rather than a transformative business development. The limited edition nature creates urgency for consumers but also indicates this is not designed as a sustainable long-term revenue driver.

Limited edition run of 122 proof barrel strength Kentucky bourbon available online aims to generate more than $500k in revenue for Heritage

Heritage is partnering with the Green Beret Foundation, with a portion of the proceeds of bottle sales being donated to the foundation

GIG HARBOR, Wash., April 29, 2025 (GLOBE NEWSWIRE) -- Heritage Distilling Holding Company, Inc. ("Heritage" or the “Company”) (Nasdaq: CASK), a leading craft distiller of innovative premium brands, today announced the launch of its latest premium whiskey under the Salute Series, this time in honor of the Green Berets. Heritage is partnering with the Green Beret Foundation on the launch of premium whiskey, labeled De Oppresso Liber, in honor of the Green Beret’s motto, which translates into “to free the oppressed.”

"Our latest Special Operations Salute ‘De Oppresso Liber’ bourbon honors the more than six decades of service and sacrifice of U.S. Army Special Forces warriors, known as the Green Berets,” said Heritage Co-founder and U.S. Army Veteran Drew Kellerman. “Since 1961 the Green Berets have led the way in unconventional warfare, counterinsurgency, and other strategic operations. We are proud to partner with the Green Beret Foundation on this limited-edition bottling."

• The whiskey is a 5-year Kentucky straight bourbon, bottled at 122 proof (61% ABV) in honor of 1961, the year in which President JFK visited Fort Bragg to authorize the wearing of the green beret by the U.S. Army’s elite Special Forces Regiment. Assuming 5,000 bottles are sold, Heritage expects to net more than $500,000 in high margin revenue.
• Each bottle purchased comes with a free gift – a custom limited-edition lithograph from U.S. Army veteran and Special Forces Regiment Alumnus, Michael Solovey. The lithograph features JFK and General William P. Yarborough, the Commander/Commandant of the U.S. Army Special Warfare Center (now called JFKSWCS) at Fort Bragg.
• $20 from each bottle sold will be donated to the Green Beret Foundation, whose mission is to connect US Army Special Forces soldiers, veterans and their families with the right resources to prosper and thrive. If all 5,000 bottles sell, total proceeds to the Green Beret Foundation would exceed $100,000.
  

“We are honored to once again partner with Heritage Distilling Company to launch another Salute Series premium whiskey, this time celebrating the enduring bond between President John F. Kennedy and the U.S. Army Special Forces,” said Charlie Iacono, President and CEO of the Green Beret Foundation. “It was President Kennedy’s 1961 visit to Fort Bragg that marked a pivotal moment in American military history, affirming the unique role of the Green Berets and authorizing the wear of the now-iconic green beret. As we celebrate the 250th anniversary of the United States Army this year, we also proudly honor more than six decades of extraordinary service, sacrifice, and valor from generations of Green Berets. At the Green Beret Foundation, we are committed to supporting these elite warriors and their families—past, present, and future—ensuring they have the resources, opportunities, and strength to pursue all that life has to offer during and after their service to our great Nation.”

Bottles can be purchased online at HeritageDistilling.com, with shipping available to consumers in 47 states via licensed retail partners. The price per bottle is $145, plus tax and shipping, reflecting the barrel strength proof of the premium Kentucky bourbon and the $20 donation per bottle to the Green Beret Foundation.

The Special Operations Salute ‘De Oppresso Liber’ bourbon is part of Heritage’s Salute Series line of super premium whiskeys, honoring the service and sacrifice of current and retired military personnel, first responders and their families. Funds are donated from each bottle sold to carefully vetted non-profit charity partners, with more than $200,000 in donations having already been made since the inception of the Salute Series line over the last 18 months. Other labels under the Salute Series include War Dogs, US Army Special Operations Salute bourbon, the 80^th Anniversary of the Battle of Iwo Jima and the 80^th Anniversary of D-Day. More information can be found at SaluteSeries.com.

About Heritage Distilling Company, Inc.

Heritage is among the premier independent craft distilleries in the United States offering a variety of whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage has been North America's most awarded craft distillery by the American Distilling Institute for ten consecutive years out of the more than 2,600 craft producers. Beyond this remarkable achievement, Heritage has also garnered numerous Best of Class, Double Gold, and Gold medals at esteemed national and international spirits competitions. As one of the largest craft spirits producers on the West Coast by revenue, the company is expanding its presence nationwide through a diverse range of sales channels, including wholesale, on-premises venues, e-commerce and the innovative Tribal Beverage Network (TBN). The TBN initiative, a groundbreaking collaboration with Native American tribes, focuses on developing Heritage-branded distilleries, unique tribal brands and tasting rooms tailored to tribal communities. By serving patrons of tribal casinos and entertainment venues, the TBN creates meaningful economic and social benefits for participating tribes, while providing an additional avenue for tribes to exercise and strengthen their sovereignty. This unique partnership reflects Heritage’s commitment to innovation, community engagement and sustainable growth.

About the Green Beret Foundation
The Green Beret Foundation (“GBF”) is a tax-exempt non-profit 501(c)(3) charity formed to serve the Army’s Special Forces, our nation’s most elite soldiers. GBF is committed to Green Berets past and present, as well as their families, by connecting them with the right resources to prosper and thrive.

Forward-Looking Statements

This press release contains forward-looking statements, including statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as "aims," "anticipates," "believes," "could," "estimates," "expects," "forecasts," "goal," "intends," "may," "plans," "possible," "potential," "seeks," "will," and variations of these words or similar expressions that are intended to identify forward-looking statements. Any such statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements.

Any forward-looking statements in this press release are based on Heritage’s current expectations, estimates and projections only as of the date of this release and are subject to a number of risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the risks of the pace of growth for its online eCommerce sales, interruptions in that market segment, or the availability and pricing of bulk bourbon for its products. These and other risks concerning Heritage’s programs and operations are described in additional detail in its registration statement on Form S-1, and its quarterly 10-Q and annual 10-K filings, which are on file with the SEC. Heritage explicitly disclaims any obligation to update any forward-looking statements except to the extent required by law.

Investor Contact        
(800) 595-3550
ir@heritagedistilling.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1fd22378-7c96-4faa-be93-83a70a9e0bab

FAQ

How much revenue will Heritage Distilling (CASK) generate from the Green Beret bourbon release?

Heritage Distilling expects to generate over $500,000 in high-margin revenue from the Green Beret bourbon release, assuming sales of 5,000 bottles at $145 per bottle.

What is the price and proof of Heritage Distilling's (CASK) De Oppresso Liber bourbon?

The De Oppresso Liber bourbon is priced at $145 per bottle and is bottled at 122 proof (61% ABV). The proof honors the year 1961 when President JFK authorized the green beret for Special Forces.

How much will Heritage Distilling (CASK) donate to the Green Beret Foundation per bottle?

Heritage Distilling will donate $20 from each bottle sold to the Green Beret Foundation, potentially exceeding $100,000 in total donations if all 5,000 bottles are sold.

Where can investors buy Heritage Distilling's (CASK) Green Beret bourbon?

The bourbon can be purchased online at HeritageDistilling.com with shipping available to consumers in 47 states through licensed retail partners.

How successful is Heritage Distilling's (CASK) Salute Series product line?

Heritage Distilling's Salute Series has generated over $200,000 in charitable donations in the past 18 months, featuring multiple successful releases including War Dogs, US Army Special Operations, and anniversary editions for Iwo Jima and D-Day.