Cracker Barrel Heats Up the New Year with Flavorful New Menu Additions, Returning Fan Favorites at an Unbeatable Value

Rhea-AI Summary

Cracker Barrel (CBRL) announces new menu additions and promotions for winter 2025. The company introduces Crispy Tender Dippers with a new Nashville Hot sauce, alongside a Signature Saucy Chicken Sandwich and Chicken n' Dumplin Soup. To promote the launch, Cracker Barrel Rewards Members can earn double pegs when ordering Crispy Tender Dippers from January 7-11.

The company is also offering several value-focused promotions, including Early Dinner Deals starting at $8.99 (Monday-Friday, 4-6 p.m.) and a Sunrise Pancake Special starting at $7.99, available all day. The menu expansion includes seasonal beverages like the Sparkling Sugar Plum Mimosa and Sugar Plum Tea.

Positive

• Introduction of new menu items potentially driving customer traffic
• Implementation of value-focused pricing strategy with meals starting at $8.99
• Customer loyalty program promotion with double rewards for new item launch

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• None.

From all-new Crispy Tender Dippers with a special take on classic Nashville Hot Sauce to breakfast and dinner options at an everyday value, Cracker Barrel is bringing a crave-worthy taste of country this winter 

LEBANON, Tenn., Jan. 7, 2025 /PRNewswire/ -- New year, new menu! Cracker Barrel Old Country Store® is heating up winter with delicious new menu offerings – including Crispy Tender Dippers with an original take on bold Nashville Hot sauce, a Signature Saucy Chicken Sandwich and Chicken n' Dumplin Soup – returning favorites and incredible dining deals.

Arriving today at Cracker Barrel locations nationwide, Crispy Tender Dippers offer a unique combination of Cracker Barrel's hand-breaded chicken, customizable sauces and comforting sides, perfect for a casual meal or a game day treat. Cracker Barrel guests can also heat things up this winter when they pair Crispy Tender Dippers with an all-new Nashville Hot sauce. Inspired by Cracker Barrel's Tennessee roots, this original and bold take on the classic Nashville Hot sauce is a perfectly flavor-packed complement to your meal.

"After the holiday hustle, there is nothing better than kicking back with some real, crave-worthy comfort food," said Sarah Moore, Chief Marketing Officer for Cracker Barrel. "Our new Crispy Tender Dippers are the perfect way to enjoy our fan-favorite fried chicken tenders in a whole new way. And with our bold, new Nashville Hot sauce – our spicy twist on a Tennessee classic, inspired by 55 years of tradition – you can turn up the heat and bring some country-style warmth to those chilly winter days."

To celebrate the launch of the new Crispy Tender Dippers, Cracker Barrel Rewards™ Members can earn double pegs* when they order the new meal for takeout or dine-in from Jan. 7 – 11.

The new Crispy Tender Dippers join menus alongside two other all-new dishes packed with country-style flare. The Signature Saucy Chicken Sandwich features a hand breaded chicken breast served on a toasted buttermilk bun with pickles, mayo and a drizzle of one of Cracker Barrel's signature sauces – including Buttermilk Ranch, Honey Mustard, BBQ, Maple Chipotle, Carolina Gold BBQ and the new Nashville Hot sauce. For the chilliest days of the year, guests can enjoy the new flavor-packed Chicken n' Dumplin Soup. Made with homestyle dumplins, shredded chicken, celery, carrots and onions in a savory broth, Chicken n' Dumplin Soup delivers warmth and comfort for all guests to savor.

Finally, Cracker Barrel invites guests to cozy up by the fireplace at restaurants nationwide with friends and loved ones to enjoy returning favorites at an everyday value. The additional menu features** available this winter include:

• Sparkling Sugar Plum Mimosa: Sparkling wine with a touch of sweet winter fruits come together to make a magical drink. Guests can also enjoy Sugar Plum Tea, a seasonal iced tea offering featuring the same sweet, wintery fruit pairings.
• Early Dinner Deals: Enjoy small portions of fan favorites – including Chicken n' Dumplins, Meatloaf, Fried Homestyle Chicken, Smoky Southern Grilled Chicken and Steak Tips Dinner – starting for as little as $8.99 when you dine Monday-Friday from 4-6 p.m.
• Sunrise Pancake Special: Available all day and starting at just $7.99, enjoy an order of Cracker Barrel's fluffy pancakes – a perfect share plate or standalone meal.

Follow along with Cracker Barrel on Instagram, TikTok and visit CrackerBarrel.com to order online or learn more about the seasonal menu items.

* For Crispy Tender Dippers orders placed in store, or made online, and picked up between 1/07/25 to 1/11/25.  Each award subject to 500-Peg balance limit on date awarded.  Must be a Member to participate.  Full terms. 
**Check your local store for pricing and availability.

About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. is on a mission to bring craveable, delicious homestyle food and unique retail products to all guests while serving up memorable, distinctive experiences that make everyone feel welcome. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate approximately 660 company-owned Cracker Barrel Old Country Store® locations in 44 states and own the fast-casual Maple Street Biscuit Company. For more information about the company, visit CrackerBarrel.com. 

Media Relations
media.relations@crackerbarrel.com

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SOURCE Cracker Barrel Old Country Store, Inc.

FAQ

What are the new menu items introduced by Cracker Barrel (CBRL) in January 2025?

Cracker Barrel introduced Crispy Tender Dippers with Nashville Hot sauce, Signature Saucy Chicken Sandwich, and Chicken n' Dumplin Soup in January 2025.

How much do Cracker Barrel's (CBRL) Early Dinner Deals cost in 2025?

Cracker Barrel's Early Dinner Deals start at $8.99, available Monday through Friday from 4-6 p.m.

What is the Cracker Barrel (CBRL) Rewards promotion for Crispy Tender Dippers?

Cracker Barrel Rewards Members can earn double pegs when ordering Crispy Tender Dippers from January 7-11, 2025.

What value menu options does Cracker Barrel (CBRL) offer in winter 2025?

Cracker Barrel offers Early Dinner Deals starting at $8.99 and a Sunrise Pancake Special starting at $7.99, available all day.