Cracker Barrel Teams up with Country Music Star Jordan Davis to Invite Guests to Discover "All the More" this Fall
Cracker Barrel (Nasdaq: CBRL) has launched a new fall creative campaign titled "All the More" featuring country music star Jordan Davis. The campaign celebrates the brand's 55+ years of country hospitality while introducing refreshed elements including new menu items, restaurant remodels, and an enhanced brand identity.
The initiative includes a refreshed visual identity anchored in Cracker Barrel's signature gold and brown tones, the fifth evolution of the brand's logo, and a nationwide promotion offering a free Classic Side with any purchase from August 23-24, 2025. The campaign launches with new seasonal menu items across breakfast, lunch, and dinner, including the return of fan-favorite Uncle Herschel's Favorite® and new offerings like Hashbrown Casserole Shepherd's Pie.
Cracker Barrel (Nasdaq: CBRL) ha lanciato una nuova campagna autunnale creativa intitolata "All the More", con la star della musica country Jordan Davis. La campagna celebra oltre 55 anni di ospitalità country del marchio e introduce elementi rinnovati come nuovi piatti, ristrutturazioni dei ristoranti e un’identità di marca potenziata.
L’iniziativa presenta una veste visiva aggiornata basata sui caratteristici toni oro e marrone di Cracker Barrel, la quinta evoluzione del logo del brand, e una promozione nazionale che offre un contorno Classic Side gratuito con qualsiasi acquisto dal 23 al 24 agosto 2025. La campagna si apre con nuove proposte stagionali per colazione, pranzo e cena, tra cui il ritorno del molto apprezzato Uncle Herschel's Favorite® e novità come lo Hashbrown Casserole Shepherd's Pie.
Cracker Barrel (Nasdaq: CBRL) ha puesto en marcha una nueva campaña creativa otoñal titulada "All the More", protagonizada por la estrella country Jordan Davis. La campaña celebra más de 55 años de hospitalidad country de la marca y presenta elementos renovados, incluidos nuevos platos, remodelaciones de restaurantes y una identidad de marca mejorada.
La iniciativa incluye una identidad visual actualizada basada en los característicos tonos dorado y marrón de Cracker Barrel, la quinta evolución del logotipo de la marca, y una promoción a nivel nacional que ofrece un Classic Side gratis con cualquier compra del 23 al 24 de agosto de 2025. La campaña se lanza con nuevos platos de temporada en desayuno, comida y cena, incluyendo el regreso del favorito de los fans Uncle Herschel's Favorite® y novedades como el Hashbrown Casserole Shepherd's Pie.
Cracker Barrel (Nasdaq: CBRL)이 컨트리 아티스트 Jordan Davis를 앞세운 새로운 가을 크리에이티브 캠페인 "All the More"를 시작했습니다. 이번 캠페인은 브랜드의 55년 이상의 컨트리 환대 역사를 기념하며, 새로운 메뉴 항목, 매장 리모델링, 강화된 브랜드 아이덴티티 등 개편된 요소들을 선보입니다.
이 캠페인은 Cracker Barrel의 상징적 금색과 갈색 톤을 기반으로 한 새 비주얼 아이덴티티와 브랜드 로고의 다섯 번째 진화를 포함하며, 2025년 8월 23~24일에는 전국 프로모션으로 어떤 구매 시에도 Classic Side를 무료로 제공합니다. 또한 새로운 계절 한정 아침, 점심, 저녁 메뉴를 출시하며 팬들이 좋아하는 Uncle Herschel's Favorite®의 복귀와 Hashbrown Casserole Shepherd's Pie 같은 신메뉴를 선보입니다.
Cracker Barrel (Nasdaq: CBRL) a lancé une nouvelle campagne créative d'automne intitulée « All the More », mettant en vedette la star country Jordan Davis. La campagne célèbre plus de 55 ans d'hospitalité country de la marque et présente des éléments revisités, notamment de nouveaux plats, des rénovations de restaurants et une identité de marque renforcée.
L'initiative comprend une identité visuelle actualisée, axée sur les tons doré et marron emblématiques de Cracker Barrel, la cinquième évolution du logo, ainsi qu'une promotion nationale offrant un Classic Side gratuit pour tout achat les 23 et 24 août 2025. La campagne débute avec de nouveaux plats saisonniers pour le petit-déjeuner, le déjeuner et le dîner, incluant le retour du favori des fans Uncle Herschel's Favorite® et des nouveautés comme le Hashbrown Casserole Shepherd's Pie.
Cracker Barrel (Nasdaq: CBRL) hat eine neue Herbstkampagne mit dem Titel „All the More“ gestartet, in der der Country-Musiker Jordan Davis mitwirkt. Die Kampagne würdigt über 55 Jahre Country-Gastfreundschaft der Marke und führt erneuerte Elemente wie neue Menüangebote, Restaurant-Umgestaltungen und eine überarbeitete Markenidentität ein.
Die Initiative umfasst eine aktualisierte visuelle Identität, die auf Cracker Barrels typischen Gold- und Brauntönen basiert, die fünfte Evolution des Markenlogos, sowie eine landesweite Aktion, die am 23. und 24. August 2025 bei jedem Kauf eine kostenlose Classic Side anbietet. Die Kampagne startet mit neuen saisonalen Gerichten für Frühstück, Mittag- und Abendessen, darunter die Rückkehr des beliebten Uncle Herschel's Favorite® und neue Angebote wie Hashbrown Casserole Shepherd's Pie.
- Partnership with popular country music star Jordan Davis enhances brand visibility
- Nationwide promotion offering free Classic Side could drive customer traffic
- Strategic brand refresh while maintaining core identity shows modernization efforts
- Introduction of new menu items while bringing back popular classics demonstrates menu innovation
- Limited-time promotion period of only two days may restrict customer participation
- Promotion excludes online and to-go orders, limiting reach in digital channels
New creative campaign features a refreshed look and feel, delicious new dishes, returning classics and a nationwide offer focused on the goodness of country hospitality
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/cracker-barrel/9351251-en-cracker-barrel-creative-campaign-with-jordan-davis
The campaign spotlights "All the More" that today's guests – both current and soon-to-be – can discover and love at Cracker Barrel, including crave-worthy new and returning menu items, refreshed restaurant remodels, an enhanced brand look and feel, a limited-time offer and, of course, music from celebrated country music artist Jordan Davis himself, who helps bring it all to life – and to the table for breakfast, lunch, and dinner.
"We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn't changed. Our values haven't changed. With 'All the More,' we're honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall," said Sarah Moore, Chief Marketing Officer of Cracker Barrel.
Since 1969, Cracker Barrel has delivered heartfelt service, homestyle food and an unmatched dining experience. With nearly 660 locations nationwide, the brand remains a go-to for guests seeking community, comfort and special moments they can carry with them long after they leave. Its more popular menu offerings like farm fresh scrambled eggs and buttermilk biscuits even serve as inspiration behind the hues of a refreshed color palette featured in the new campaign. Anchored in Cracker Barrel's signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand's logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all.
Like Cracker Barrel, Davis draws from his country roots that shape his music and taste buds. With a
"Cracker Barrel has always felt like home to me. It's where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath," said Davis. "That's something I try to bring into my music too; real moments that feel good and bring people together. I'm proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many."
To kick-off the partnership, Cracker Barrel and Jordan Davis will host "A Taste of Country, Anytime" event on Thursday, Aug. 21 in
In addition, just following the event, Cracker Barrel will spread even more country hospitality coast to coast by treating everyone across America to a complimentary Classic Side with any purchase* from August 23 – 24, just for being part of the family.
With "All the More" to see, taste and experience at Cracker Barrel, a new seasonal menu inspired by fall flavors – and fan favorites – is also available nationwide starting today that includes:
BREAKFAST
- Uncle Herschel's Favorite®– Back by popular demand, this beloved, fan-favorite includes two eggs cooked to order with your choice of Sugar Cured Ham, Country Ham, Grilled or Fried Catfish Fillet, Crispy Tender Dippers or – for the first time ever – a premium New York Strip Steak available for an upgrade, served with Hashbrown Casserole or Fried Apples, Buttermilk Biscuits, Sawmill Gravy and Grits.
- Sausage & Egg Hashbrown Casserole – A double portion of our signature Hashbrown Casserole is layered with Colby cheese, served over Sawmill Gravy with scrambled eggs and a flavorful blend of crumbled smoked sausage, onions, red peppers, and green chiles, topped with crispy fried onions, diced tomatoes, and green onions, with a side of Buttermilk Biscuits.
- Bacon & Egg Hashbrown Casserole – Scratch-made Hashbrown Casserole hot off the grill is layered with pieces of crispy bacon, farm-fresh scrambled eggs, melted Colby cheese, fried onions, diced tomatoes, and green onions, with Buttermilk Biscuits on the side.
- Butter Pecan French Toast Bake – Thick-cut country bread is soaked in vanilla custard, topped with cheesecake filling, baked 'til golden, with your choice of bacon or sausage. Praline pecan streusel and butter pecan syrup available as an upgrade.
LUNCH & DINNER
- Herb Roasted Chicken – A half chicken, seasoned and slow-roasted in the oven until golden, crispy perfection and topped with a lemon herb butter sauce. Served with mashed potatoes, choice of classic side, and Buttermilk Biscuits or Corn Muffins.
- Hashbrown Casserole Shepherd's Pie – Slow-braised pot roast and gravy with carrots, peas, onions, celery, and mashed potatoes, topped with a crispy griddled Hashbrown Casserole crust, sour cream, diced tomatoes, and green onions, and hand-rolled Buttermilk Biscuits on the side.
- Slow-Braised Pot Roast – A family classic featuring slow-roasted rib roast, carrots, onions, and celery in a savory, homestyle gravy with mashed potatoes, choice of classic side, and Buttermilk Biscuits or Corn Muffins.
SIPS & SWEETS
- Butter Pecan Sticky Buns – Warm, tender sweet dough in our butter pecan sauce and baked with a gooey praline pecan topping.
- Cinnamon Roll Skillet – Freshly baked mini cinnamon rolls with a gooey cinnamon filling and topped with cream cheese icing.
- Brown Sugar Latte – A seasonal take on the classic latte with sweet brown sugar sauce, espresso, and steamed milk, topped with whipped cream and drizzled with butter pecan syrup (served hot or cold).
- Wild Berry Tea – A blend of freshly brewed iced tea bursting with flavors of juicy wild berries.
To learn more about Cracker Barrel, the new seasonal menu or to see the updated creative, please visit CrackerBarrel.com, and be sure to follow on Instagram and TikTok.
*One (1) Free Individual Classic Side (up to
About Cracker Barrel
Cracker Barrel is on a mission to bring the goodness of country hospitality to life through abundant portions of craveable homestyle food and one-of-a-kind retail finds for all guests, serving up more than a meal to make everyone feel welcome. Established in 1969 in
Contact:
Cracker Barrel Media Relations
media.relations@crackerbarrel.com
615-235-4135
View original content:https://www.prnewswire.com/news-releases/cracker-barrel-teams-up-with-country-music-star-jordan-davis-to-invite-guests-to-discover-all-the-more-this-fall-302533419.html
SOURCE Cracker Barrel Old Country Store, Inc.
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