SEABOURN SECURES DEAL WITH IMG TO BROADCAST FIFA WORLD CUP 26™ LIVE ACROSS OCEAN FLEET, ON SPORT 24 SPECIAL EVENT CHANNELS

Rhea-AI Summary

Seabourn (NYSE: CCL) secured rights from IMG to broadcast the FIFA World Cup 26™ live across its ocean fleet via Sport 24 Special Event Channels. From June 11 to July 19, 2026, guests on Seabourn's three ocean ships can watch all 104 matches while sailing routes tied to the United States, Canada and Mexico hosts.

Selected voyages during the tournament include: Seabourn Quest (7-Day Turkey & Greek Isle Gems, June 28–July 4), Seabourn Ovation (14-Day British Isles, June 27–July 11; 21-Day Icelandic & Norwegian Fjords, June 6–27), and Seabourn Encore (14-Day Alaska Glaciers, June 26–July 10). Booking channels include direct call, website, or travel advisors.

Key Figures

World Cup match count 104 matches FIFA World Cup 26 tournament coverage across Seabourn fleet

Broadcast period start June 11, 2026 Start of live FIFA World Cup 26 coverage on ocean fleet

Broadcast period end July 19, 2026 End of live FIFA World Cup 26 coverage on ocean fleet

Ocean ships covered 3 ships Seabourn’s three ocean ships offering live World Cup coverage

Sample voyage length 7 days Turkey & Greek Isle Gems, June 28–July 4 on Seabourn Quest

Sample voyage length 14 days Jewels of the British Isles, June 27–July 11 on Seabourn Ovation

Sample voyage length 14 days Alaska Glaciers, Fjords & Inside Passage, June 26–July 10

Sample voyage length 21 days Midsummer Magic: Icelandic & Norwegian Fjords, June 6–27

Market Reality Check

$28.60 Last Close

Volume Volume 20,220,215 vs 20‑day average 19,910,478 (relative volume 1.02x) indicates typical interest pre‑announcement. normal

Technical Price $28.60 trading above 200‑day MA at $25.72, reflecting an established uptrend into this news.

Peers on Argus

While CCL gained 3.55%, key peers also traded higher: RCL +2.36%, EXPE +2.32%, CUK +1.81%, VIK +1.07%, TCOM +0.55%. Scanner data, however, did not flag a coordinated momentum move, suggesting a more stock‑specific tilt.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 10	Earnings call notice	Neutral	+3.0%	Announced date and access details for Q4 earnings conference call.
Dec 10	Product enhancement	Positive	+3.0%	Revealed $70M Denali Lodge upgrade and new 2027 Alaska Cruisetours.
Dec 09	Promotional sale	Positive	-1.9%	Launched 2026 Wave Season sale with fare discounts and savings offers.
Dec 09	Promotional offer	Positive	-1.9%	Introduced Wave Season onboard credit and perks across Cunard voyages.
Dec 04	Promotional campaign	Positive	+0.2%	Seabourn Explore More Event with fare discounts and shipboard credits.

Pattern Detected

Recent brand and promotional announcements often saw modest or mixed price reactions, with some sales campaigns aligning with gains and others seeing short‑term pullbacks.

Recent Company History

Over the past weeks, CCL brands have focused on promotions and customer‑facing enhancements. On Dec 4, 2025, Seabourn launched its "Explore More Event" with up to 15% savings and up to $1,000 shipboard credit, followed by Princess, Cunard, and Holland America Wave‑season style offers in early December. A fourth‑quarter earnings call was scheduled for Dec 19, 2025. Against this backdrop of demand stimulation and brand building, today’s World Cup broadcast deal extends that strategy by adding a high‑profile experiential draw on Seabourn’s ocean fleet.

Market Pulse Summary

This announcement secures live FIFA World Cup 26™ coverage for all 104 matches across Seabourn’s three ocean ships between June 11 and July 19, 2026, reinforcing Carnival’s focus on differentiated onboard experiences. It follows a series of promotional campaigns across CCL brands that emphasized savings and onboard credits. Investors may watch how such experiential partnerships influence booking patterns, pricing, and onboard spending, alongside trends disclosed in recent filings on revenue growth, debt reduction, and regulatory cost pressures.

AI-generated analysis. Not financial advice.

Soccer fans can celebrate the FIFA World Cup 26™ while enjoying a signature luxury experience at sea

SEATTLE, Dec. 16, 2025 /PRNewswire/ -- Seabourn, the leader in luxury cruising and expedition travel, announced that it has secured the rights from IMG to broadcast the FIFA World Cup 26™ live across its ocean fleet. From June 11 through July 19, 2026, guests aboard Seabourn's three ocean ships will have the opportunity to watch all 104 matches of the tournament, hosted across the United States, Canada and Mexico, on Sport 24 Special Event Channels.

Whether sailing through the historic ports of the Mediterranean or cruising the rugged coastlines of Alaska, guests on board can enjoy every moment of the world's most celebrated sporting event.

"Soccer is the most popular sport across the globe, and the FIFA World Cup™ is its pinnacle event," said Mark Tamis, president of Seabourn. "We know how important it is for our guests to experience these matches live while traveling to extraordinary destinations on board our ships. This is just one more way we deliver unforgettable moments at sea, where the thrill of global sport meets the elegance of luxury travel."

Kate Garden, Commercial Director, IMG, added: "The FIFA World Cup 26™ represents a truly global celebration of sport, and we are pleased to support Seabourn in delivering an unforgettable viewing experience for fans on board. Guests will be able to enjoy the atmosphere and excitement of the tournament as we bring the spirit of the stadiums to sea next summer."

Booking a 2026 voyage means guests can look forward to uninterrupted FIFA World Cup 26™ access via Sport 24 Special Event Channels, from the comfort of their suite to dynamic shipboard settings where fans come together.

Sample voyages during tournament time include:

• 7-Day Turkey & Greek Isle Gems – June 28 to July 4^th on Seabourn Quest.
• 14-Day Jewels of the British Isles – June 27^th to July 11^th on Seabourn Ovation.
• 14-Day Alaska Glaciers, Fjords & Inside Passage – June 26^th to July 10^th on Seabourn Encore.
• 21-Day Midsummer Magic: Icelandic & Norwegian Fjords – June 6th to June 27th on Seabourn Ovation.

For more information or to explore the worldwide selection of Seabourn cruising options, call Seabourn at 1-800-929-9391, visit www.Seabourn.com or contact a professional travel advisor.

About Seabourn:
Seabourn represents the pinnacle of ultra-luxury ocean and expedition travel and operates a suite of six modern ships. The all-inclusive, boutique ships offer all-suite accommodations with oceanfront views; award-winning dining; complimentary premium spirits and fine wines available at all times; renowned service provided by an industry-leading crew; a relaxed, sociable atmosphere that makes guests feel at home; a pedigree in expedition travel through the Ventures by Seabourn program and two new ultra-luxury purpose-built expedition ships, including Seabourn Venture that launched in 2022 and Seabourn Pursuit in 2023. Seabourn takes travelers to every continent on the globe, visiting more than 400 ports including marquee cities and lesser-known ports and hideaways. Guests of Seabourn experience extraordinary offerings and programs, including partnerships with leading entertainers, dining, personal health and wellbeing, and engaging speakers. 

Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL and NYSE: CUK). 

About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

Find Seabourn on X, Facebook, Instagram, YouTube and Pinterest.

IMAGES HERE

 

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SOURCE Seabourn

FAQ

What will Seabourn (CCL) broadcast aboard its ships during June–July 2026?

Seabourn will broadcast all 104 FIFA World Cup 26™ matches live on Sport 24 Special Event Channels from June 11–July 19, 2026.

Which Seabourn ships will offer FIFA World Cup 26™ viewing and when?

Seabourn confirmed its three ocean ships will carry the broadcasts; sample voyages during the tournament include Seabourn Quest, Seabourn Ovation, and Seabourn Encore with dates in June–July 2026.

Does the Seabourn FIFA World Cup 26™ broadcast cover matches hosted in the US, Canada and Mexico?

Yes. The onboard broadcast covers the full tournament hosted across the United States, Canada and Mexico.

How can I book a Seabourn cruise to watch FIFA World Cup 26™ matches?

Guests can book by calling 1-800-929-9391, visiting www.Seabourn.com, or contacting a professional travel advisor.

Will Seabourn offer uninterrupted access to FIFA World Cup 26™ on board?

Seabourn states guests can expect uninterrupted access to the tournament via Sport 24 Special Event Channels from suites to communal shipboard settings.