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Ceva Leads Next Gen Location: First IP Provider to Achieve Bluetooth 6.0 Qualification with Channel Sounding, Strong Momentum with 10+ Customers

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Ceva (NASDAQ: CEVA) announced it is the first IP provider to achieve Bluetooth 6.0 qualification with Channel Sounding, a capability already adopted by more than 10 customers as of Oct 15, 2025. The release highlights Channel Sounding’s decimeter-level positioning, improved resistance to interference and spoofing, and Isochronous Adaptation Layer and Frame Space Update enhancements for lower latency and higher throughput.

Ceva positions this Bluetooth 6.0 IP alongside its NeuPro NPU IP to enable on-device AI and "Physical AI" use cases across automotive, industrial, IoT, and AR/VR, and cites ABI Research projections for increased Bluetooth device shipments through 2030.

Ceva (NASDAQ: CEVA) ha annunciato di essere il primo fornitore di IP a ottenere la qualificazione Bluetooth 6.0 con Channel Sounding, una capacità già adottata da più di 10 clienti al 15 ottobre 2025. Il comunicato evidenzia il posizionamento a livello decimetrico di Channel Sounding, una maggiore resistenza alle interferenze e allo spoofing, e i miglioramenti di Isochronous Adaptation Layer e Frame Space Update per una latenza inferiore e una maggiore throughput.

Ceva posiziona questa IP Bluetooth 6.0 insieme alla NeuPro NPU IP per abilitare l'IA sul dispositivo e i casi d'uso di "Physical AI" nei settori automotive, industriale, IoT e AR/VR, citando le proiezioni ABI Research sull'aumento delle spedizioni di dispositivi Bluetooth entro il 2030.

Ceva (NASDAQ: CEVA) anunció que es el primer proveedor de IP en obtener la calificación Bluetooth 6.0 con Channel Sounding, una capacidad ya adoptada por más de 10 clientes a 15 de octubre de 2025. El comunicado destaca el posicionamiento a nivel decímetro de Channel Sounding, una mayor resistencia a interferencias y suplantaciones, y las mejoras en la Capa de Adaptación Isócrona y en la Actualización del Espacio de Tramas para una menor latencia y un mayor rendimiento.

Ceva sitúa esta IP de Bluetooth 6.0 junto con su NeuPro NPU IP para habilitar IA en el dispositivo y casos de uso de "Physical AI" en automoción, industria, IoT y AR/VR, citando proyecciones de ABI Research sobre un mayor volumen de envíos de dispositivos Bluetooth hasta 2030.

Ceva (NASDAQ: CEVA)는 Channel Sounding과 함께 Bluetooth 6.0 인증을 받은 최초의 IP 공급자라고 발표했습니다. 이 기능은 2025년 10월 15일 기준으로 10명 이상의 고객이 이미 채택한 상태입니다. 발표 자료는 Channel Sounding의 데시미터 수준 위치 측정, 간섭 및 스푸핑에 대한 향상된 저항력, 그리고 더 낮은 지연과 높은 처리량을 위한 Isochronous Adaptation Layer 및 Frame Space Update 개선을 강조합니다.

Ceva는 이 Bluetooth 6.0 IP를 NeuPro NPU IP와 함께 자동차, 산업, IoT 및 AR/VR에서 온디바이스 AI 및 "Physical AI" 활용 사례를 가능하게 하며, ABI Research의 2030년까지 Bluetooth 기기 출하 증가 전망을 인용합니다.

Ceva (NASDAQ: CEVA) a annoncé être le premier fournisseur de propriété intellectuelle à obtenir la qualification Bluetooth 6.0 avec Channel Sounding, une capacité déjà adoptée par plus de 10 clients au 15 octobre 2025. Le communiqué met en avant le positionnement au niveau décimètre de Channel Sounding, une meilleure résistance aux interférences et au spoofing, ainsi que les améliorations de la Isochronous Adaptation Layer et Frame Space Update pour une latence plus faible et un débit plus élevé.

Ceva présente cette IP Bluetooth 6.0 aux côtés de son IP NeuPro NPU pour permettre l'IA sur l'appareil et des cas d'usage de « Physical AI » dans l'automobile, l'industrie, l'IoT et l'AR/VR, en citant les projections d'ABI Research sur l'augmentation des expéditions d'appareils Bluetooth d'ici 2030.

Ceva (NASDAQ: CEVA) kündigte an, dass es der erste IP-Anbieter ist, der die Bluetooth-6.0-Qualifizierung mit Channel Sounding erreicht hat, eine Fähigkeit, die bis zum 15. Oktober 2025 bereits von mehr als 10 Kunden übernommen wurde. Die Mitteilung hebt die dezimetergenaue Positionierung von Channel Sounding, eine verbesserte Resistenz gegenüber Störungen und Spoofing sowie Verbesserungen der Isochronous Adaptation Layer und Frame Space Update für geringere Latenz und höhere Durchsatzleistung hervor.

Ceva positioniert diese Bluetooth-6.0-IP zusammen mit seiner NeuPro NPU-IP, um On-Device-KI und Anwendungsfälle von "Physical AI" in Automotive, Industrie, IoT und AR/VR zu ermöglichen, und verweist auf ABI Research-Projektionen zu steigenden Bluetooth-Geräteauslieferungen bis 2030.

Ceva (NASDAQ: CEVA) أعلنت أنها أول مزود لحقوق الملكية الفكرية يحقق تأهيل Bluetooth 6.0 مع Channel Sounding، وهي قدرة اعتمدها أكثر من 10 عملاء حتى 15 أكتوبر 2025. تسلط النشرة الضوء على تموضع Channel Sounding بمقياس العشرية الديسيمترية، وتحسن المقاومة للتدخل والتزوير، وتحسينات طبقة التكييف الإيقاعي وتحديث مساحة الإطار من أجل انخفاض الكمون وزيادة معدل النقل.

تضع Ceva هذا IP Bluetooth 6.0 إلى جانب NeuPro NPU IP لتمكين الذكاء الاصطناعي على الجهاز وحالات الاستخدام لـ"Physical AI" في السيارات والصناعة والإنترنت الأشياء وAR/VR، مع الإشارة إلى توقعات ABI Research لزيادة شحنات أجهزة Bluetooth حتى 2030.

Ceva (NASDAQ: CEVA) 宣布其成为第一家通过 Channel Sounding 获得 Bluetooth 6.0 认证的 IP 提供商,此能力截至 2025 年 10 月 15 日已被 超过 10 家客户采用。新闻稿强调 Channel Sounding 的十进米级定位、对干扰与欺骗的更强抵抗力,以及用于降低延迟和提高吞吐量的 Isochronous Adaptation Layer 与 Frame Space Update 的改进。

Ceva 将这款 Bluetooth 6.0 IP 与其 NeuPro NPU IP 搭配,以在汽车、工业、物联网和 AR/VR 等领域实现设备端 AI 与“Physical AI”用例,并引用 ABI Research 对 2030 年前 Bluetooth 设备出货量增长的预测。

Positive
  • First-to-qualify Bluetooth 6.0 IP with Channel Sounding
  • Adopted by more than 10 customers as of Oct 15, 2025
  • Portfolio synergy: Bluetooth 6.0 paired with NeuPro NPU for on-device AI
  • Claims to power more than 1 billion devices annually with Ceva-Waves IP
Negative
  • Customer base for Bluetooth 6.0 Channel Sounding currently limited to more than 10 customers

Insights

Ceva's Bluetooth 6.0 Channel Sounding qualification and early customer traction strengthen its IP leadership in high‑accuracy positioning.

Ceva achieved a concrete product milestone as the first IP vendor qualified for Bluetooth 6.0 with Channel Sounding and reports adoption by more than 10 customers; it also positions this IP alongside its NeuPro NPU offering. This creates a bundled product proposition for semiconductor and OEM customers that need both high‑accuracy wireless positioning and on‑device processing.

Risks and dependencies include customer integration timelines and how quickly OEMs ship silicon using this IP; the press release gives no revenue, timing, or contract terms. Watch for public design wins, announced silicon shipments, and customer validation over the next 6–18 months to confirm commercialisation and revenue conversion.

Combining Channel Sounding with on‑device NPU IP builds a clearer technical pathway to context‑aware edge devices, but commercial impact remains to be proven.

Channel Sounding delivers decimeter‑level positioning claims and, per the release, improves resistance to relay and spoofing when processed locally with IMU and vision data via Ceva's NeuPro NPU. That technical stack maps directly to use cases cited: digital keys, asset tracking, AR/VR latency, and indoor robot navigation.

Key near‑term signals to monitor are confirmed design wins, engineering milestones from the >10 customers, and any disclosed silicon or product launch dates; absent those concrete metrics, treat this as a product leadership and roadmap advancement rather than immediate financial evidence. Expect meaningful validation signals within 2026 if customers proceed to tape‑out and sampling.

Ceva strengthens its leadership as a trusted single source for advancing the smart edge, with Bluetooth® 6.0 Channel Sounding for secure spatial awareness enabling on-device intelligence and Physical AI

ROCKVILLE, Md., Oct. 15, 2025 /PRNewswire/ -- As industries demand greater positioning accuracy, security, and reliability for wireless connectivity, Bluetooth® 6.0 emerges as a critical enabler for next-generation high performance applications. Ceva, Inc. (NASDAQ: CEVA), the leading licensor of silicon and software IP for the Smart Edge today announced it is the first IP vendor to achieve Bluetooth® 6.0 qualification with Channel Sounding support. Already adopted by more than 10 customers, this milestone sets a new benchmark for secure, high-accuracy positioning and proximity capabilities in automotive, industrial, and IoT markets. Ceva also offers NeuPro™ NPU IP, providing its customers a single trusted source for both wireless connectivity and on-device AI to enable context-aware devices and Physical AI - intelligence that senses and acts in the real world. 

Market Drivers for Bluetooth 6.0 Adoption

The demand for secure, high–accuracy positioning and robust wireless performance is accelerating across multiple sectors. In automotive, Bluetooth 6.0 Channel Sounding enables digital key solutions with secure access control. In industrial environments, it supports asset tracking and automation with improved reliability in harsh conditions. For IoT and consumer markets, Channel Sounding enhances location–based services, smart tracking, smart access, and next–generation audio experiences. According to ABI Research, Bluetooth innovations such as LE Audio and Channel Sounding will help drive the market to more than 8.5 billion Bluetooth-enabled device shipments annually by 2030*.

Key Bluetooth 6.0 Features Supported by Ceva-Waves IP Include:

  • Channel Sounding for High-Accuracy Positioning: Enables precise location tracking for use cases such as automotive digital keys, asset tracking, and industrial automation, with improved resilience to interference and spoofing, and with robust performance in challenging multipath environments
  • Isochronous Adaptation Layer (ISOAL) Enhancements: Improvements for larger data frames to be transmitted in smaller packets, enabling reduced latency and improved reliability of LE Audio streaming
  • Frame Space Update: Shorter interframe space between packets to increase further the user throughput

Why Channel Sounding Matters for AI: Independent Context-Aware Intelligence 

Channel Sounding delivers precise, secure distance awareness between connected devices, enabling decimeter-level accuracy, while maintaining robust protection against relay and spoofing attacks. When combined with on-device AI, this spatial signal becomes a critical input for perception and decision-making at the edge, enabling context-aware intelligence without cloud dependency. By processing Channel Sounding data locally alongside IMU, vision, and other sensors, devices can increase positioning accuracy, reduce latency, preserve privacy, and save power. This capability also lays the foundation for Physical AI - machines that perceive, reason, and act in the real world, unlocking new classes of edge devices such as autonomous mobile robots for indoor navigation, smart access systems with intent-aware authentication, AR/VR wearables delivering ultra-low-latency spatial experiences, and industrial automation solutions that enhance safety and efficiency.

"Bluetooth 6.0 ushers in a new era for the smart edge, with Channel Sounding enabling secure, decimeter-level positioning and enabling spatially aware devices," said Tal Shalev, Vice President and General Manager of the Wireless IoT Business Unit at Ceva. "As the first IP provider to qualify Bluetooth 6.0 with Channel Sounding and a single source for both wireless connectivity and edge AI NPUs, Ceva helps customers accelerate time-to-market, reduce complexity, and create smarter, safer, and more immersive user experiences."

Industry Perspective

"Bluetooth Channel Sounding will apply to consumer, enterprise, and industrial settings alike, enabling a new wave of location–based services and secure access solutions," said Andrew Zignani, Senior Research Director at ABI Research. "With Bluetooth innovations such as LE Audio and Channel Sounding expected to help drive more than 8.5 billion Bluetooth–enabled device shipments annually by 2030, these advancements will be critical for applications like digital keys, smart access, asset tracking, and industrial automation, where both accuracy and security are paramount."

Ceva-Waves Bluetooth IP solutions are widely adopted by leading semiconductor and OEM companies, powering more than 1 billion devices worldwide annually. The addition of Bluetooth 6.0, together with Ceva's extensive portfolio of Wi-Fi, UWB, cellular and NPU IPs, further strengthens Ceva's position as a trusted partner for connectivity and AI in the smart edge era.

For more information about Ceva's Bluetooth IP portfolio, visit https://www.ceva-ip.com/product/ceva-waves-bluetooth/.

*Source: https://www.abiresearch.com/market-research/service/wi-fi-bluetooth-wireless-connectivity

About Ceva, Inc.

At Ceva, we are passionate about bringing new levels of innovation to the smart edge. Our wireless communications, sensing and Edge AI technologies are at the heart of some of today's most advanced smart edge products. From Bluetooth, Wi-Fi, UWB and 5G platform IP for ubiquitous, robust communications, to scalable Edge AI NPU IPs, sensor fusion processors and embedded application software that make devices smarter, we have the broadest portfolio of IP to connect, sense and infer data more reliably and efficiently. We deliver differentiated solutions that combine outstanding performance at ultra-low power within a very small silicon footprint. Our goal is simple – to deliver the silicon and software IP to enable a smarter, safer, and more interconnected world. This philosophy is in practice today, with Ceva powering more than 20 billion of the world's most innovative smart edge products from AI-infused smartwatches, IoT devices and wearables to autonomous vehicles and 5G mobile networks.

Our headquarters are in Rockville, Maryland with a global customer base supported by operations worldwide. Our employees are among the leading experts in their areas of specialty, consistently solving the most complex design challenges, enabling our customers to bring innovative smart edge products to market.

Ceva: Powering the Smart Edge™

Visit us at www.ceva-ip.com and follow us on LinkedIn, X, YouTube,Facebook, and Instagram.

Cision View original content:https://www.prnewswire.com/news-releases/ceva-leads-next-gen-location-first-ip-provider-to-achieve-bluetooth-6-0-qualification-with-channel-sounding-strong-momentum-with-10-customers-302584203.html

SOURCE Ceva, Inc.

FAQ

What did Ceva announce on October 15, 2025 about Bluetooth 6.0 (CEVA)?

Ceva announced it is the first IP provider to achieve Bluetooth 6.0 qualification with Channel Sounding and said the IP is adopted by more than 10 customers.

How does Bluetooth 6.0 Channel Sounding affect positioning accuracy for CEVA customers?

Channel Sounding provides decimeter-level positioning and improved resilience to interference and spoofing for high-accuracy use cases.

What industries does Ceva say will benefit from Bluetooth 6.0 Channel Sounding (CEVA)?

Ceva cites automotive (digital keys), industrial (asset tracking, automation), IoT, consumer devices, AR/VR, and autonomous indoor robots.

How does Ceva combine Bluetooth 6.0 with on-device AI (CEVA)?

Ceva pairs Bluetooth 6.0 Channel Sounding data with its NeuPro NPU IP to enable local context-aware intelligence and Physical AI without cloud dependency.

What technical Bluetooth 6.0 features does Ceva-Waves IP support (CEVA)?

Ceva lists Channel Sounding, Isochronous Adaptation Layer (ISOAL) enhancements, and a shorter Frame Space Update for higher throughput and lower latency.

Does Ceva cite market projections for Bluetooth growth tied to these features (CEVA)?

Yes; Ceva references ABI Research forecasting Bluetooth innovations helping drive more than 8.5 billion Bluetooth-enabled device shipments annually by 2030.
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