Engaged Capital Releases Presentation to Highlight Value Enhancement Opportunities at Cognex Corp.

Outlines Actionable Steps to Meaningfully Improve Profitability and Grow Revenue

Underscores Desire to Work Constructively with Management to Accelerate Initiatives and Drive Sustained Share Price Appreciation

NEWPORT BEACH, Calif.--(BUSINESS WIRE)-- Engaged Capital, LLC (“Engaged”), an investment firm specializing in enhancing the value of small and mid-cap North American companies, today announced that it has built a stake in Cognex Corporation (NASDAQ: CGNX) (“Cognex” or the “Company”). In addition, at the 13D Monitor Active-Passive Investor Summit, Engaged shared a presentation that highlights actionable opportunities for value enhancement, including:

• Drive meaningful margin expansion by right-sizing operational expenses. Cognex’s new management has communicated it is focused on significantly improving profitability and reducing the Company’s cost structure. Engaged believes leadership’s targets are conservative and with the right execution, Cognex can drive EBITDA margins significantly beyond management’s targets and well above street expectations. By targeting a reasonable level of cost cuts and realizing operating leverage, Engaged believes Cognex has a credible path to achieving ~35% EBITDA margins, compared to only 17% in 2024.

• Accelerate revenue growth through sales transformation and AI product enhancements. Cognex has historically only focused on the largest customers in the machine vision market. Through the use of AI, Cognex has re-tooled its products to reduce setup time and complexity, which should lower barriers to adoption in the largest segment of the market. With a newly built complementary sales force and go-to-market strategy, Engaged believes these initiatives have the ability to meaningfully expand Cognex’s total addressable market and accelerate revenue growth in the near term.

• Leverage proven, best-in-class external consultants to accelerate its transformation. With a new management team in place, Engaged believes retaining the right external resources, such as a leading consultant with deep expertise in cost reductions and go-to-market execution, will help ensure the Company can hit targets and establish a foundation for long-term success. Engaged has a successful track record of helping companies identify the right external advisors to reconcile costs, improve margins and pursue high-margin growth.

• Engaged believes aggressively pursuing these opportunities can drive ~85% upside in the Company’s equity market valuation over the next 24 months.

Engaged believes that Cognex already possesses many of the right executives and ideas and intends to continue engaging in a constructive dialogue with the Company to accelerate necessary initiatives to drive value for all stockholders.

A full copy of Engaged’s presentation from the conference can be downloaded and reviewed here.

About Engaged Capital

Engaged Capital, LLC (“Engaged Capital”) is an investment advisor with a private equity-like investing style in the U.S. public equity markets. Engaged Capital seeks to help build sustainable businesses that create long-term stockholder value by engaging with and bringing an owner’s perspective to the managements and boards of undervalued public companies and working with them to unlock the embedded value within their businesses. Engaged Capital focuses on delivering superior, long-term, risk-adjusted returns for its limited partners. Engaged Capital was established in 2012 and is based in Newport Beach, California. Learn more at www.engagedcapital.com.

Disclaimer

This information contained here is for informational purposes only and should not be construed as a solicitation or offer to buy or sell any security, financial instrument, or product. Nothing herein constitutes investment advice, recommendation, or endorsement of any specific investment strategy. All opinions expressed are subject to change without notice.

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Longacre Square Partners LLC

Greg Marose / Ashley Areopagita, 646-386-0091

engagedcapital@longacresquare.com

Source: Engaged Capital, LLC