Choice Hotels Intl Inc Stock Price, News & Analysis

Choice Hotels International (NYSE: CHH) announced the expansion of its upscale Cambria Hotels brand with four new properties in Templeton (CA), Tampa (FL), Plymouth (MA), and Portland (OR). The brand currently has nearly 60 hotels in the pipeline, including upcoming locations in Times Square, NY, Fort Worth, TX, and its first Canadian property in Thunder Bay, Ontario.

The expansion highlights include: the 132-room solar-powered Templeton hotel in wine country, a 104-room Tampa property catering to cruise travelers, a 107-room Plymouth location near historic landmarks, and a 178-room Portland hotel in the Pearl District. Choice Hotels' upscale portfolio has grown 15% year-over-year to over 110,000 rooms globally, with nearly 29,000 more in development.

Choice Hotels International (NYSE:CHH) is celebrating National Waffle Day with a special one-day pop-up "Waffle Lounge" event in New York City's Union Square on August 21, 2025. The event highlights Comfort Hotels' signature free waffle breakfast, which serves over 30 million waffles annually across its properties.

The free pop-up experience will feature multiple attractions including a waffle food truck, latte bar, nail art station, massage chairs, and photo opportunities. Visitors can also enter to win one of 10 one-night stays at participating Comfort or select Choice hotels through an Instagram promotion starting August 21.

The initiative comes as 70% of consumers report preferring nostalgic, feel-good meals over gourmet options, aligning with Comfort's long-standing tradition of offering waffles as part of its free breakfast since the early 1990s.

Choice Hotels International (NYSE: CHH) has acquired the remaining 50% stake in Choice Hotels Canada from InnVest Hotels for $112 million, transitioning from a master franchising model to a direct franchising model. The transaction, completed in July 2025, was funded through available cash and existing credit facilities.

The consolidated Canadian business is expected to generate $23 million in fee revenue and $18 million in EBITDA for full-year 2025. Choice Hotels Canada currently operates 350 hotels with 30,000 rooms and has 2,500 rooms in the pipeline. The consolidation will expand Choice Hotels Canada's brand portfolio from 8 to 22 brands, with Brian Leon continuing as CEO of Canadian operations.

This move is part of Choice Hotels' broader international expansion strategy, which includes recent growth in Brazil, France, and China, with the company's international rooms portfolio growing 5% to over 140,000 rooms in Q2 2025.

Choice Hotels International (NYSE: CHH) reported its Q2 2025 results, highlighting a 2.1% growth in global net rooms to 644,400 rooms. The company posted net income of $81.7 million ($1.75 EPS), compared to $87.1 million in Q2 2024. Adjusted EBITDA reached a Q2 record of $165.0 million, up 2% year-over-year.

Key developments include the acquisition of the remaining 50% stake in Choice Hotels Canada for $112 million, expanding from 8 to 22 brands in Canada. International expansion accelerated with strategic agreements in Brazil, France, and China, leading to a 5% growth in international rooms. The company's global pipeline exceeded 93,000 rooms, with domestic extended stay segment growing by 10.5%.

However, domestic RevPAR decreased by 2.9% in Q2 2025, leading to revised full-year RevPAR guidance of -3% to 0%, down from previous -1% to 1% outlook.

Choice Hotels (NYSE:CHH) has launched its fourth season of College Sports Gameday Experiences through its Choice Privileges rewards program. The program offers 40 VIP packages throughout the 2025 college football season, providing exclusive access to 15 top teams, including national champions Ohio State University and newly added University of South Carolina.

Members can bid on Platinum and Silver VIP packages using Choice Privileges points, with four kickoff matchups currently live. Platinum packages include premium game tickets, pre-game passes, two-night hotel stays, and $1,500 in travel gift cards. Last season, members redeemed nearly 6 million points for gameday experiences. The company also announced a limited-time offer for new Choice Privileges® Mastercard® holders to earn 60,000 bonus points after qualifying purchases.

Choice Hotels International (NYSE: CHH) has launched two innovative marketing campaigns targeting its extended stay segment. The first campaign, "Stay in Your Rhythm," promotes amenities across all four extended stay brands (Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites), while "The WoodSpring Way" showcases the brand's exceptional hospitality services.

With over 550 extended stay locations currently operating, 51 under construction, and 350+ in development pipeline, Choice Hotels demonstrates strong growth in the long-term lodging sector. Notably, WoodSpring Suites achieved recognition as the #1 economy extended stay brand in the J.D. Power 2025 North America Hotel Guest Satisfaction Index Study for the fourth consecutive year.

Choice Hotels International (NYSE: CHH) has launched its first-ever Million Point Sweepstakes through its Choice Privileges rewards program. The sweepstakes offers three tiers of prizes: one grand prize of 1 million Choice Privileges points, a VIP NASCAR Trackhouse Race Experience, and eleven weekly prizes of 100,000 points each.

The promotion runs from July 22 through October 7, 2025, with winners announced on October 21. Members can earn additional entries for qualifying stays during the promotion period. The program, recently enhanced with a 50-week booking window and flexible redemption options, serves over 70 million members across more than 7,000 hotels in 46 countries.

Choice Hotels showcases various travel itineraries demonstrating point redemption possibilities, including national park tours, international destinations, and sports experiences, with sample packages ranging from 300,000 to 570,000 points.

Choice Hotels International (NYSE:CHH) announced that its Choice Privileges rewards program has been named the No. 1 Hotel Rewards Program by U.S. News & World Report, following a similar recognition from WalletHub in June. The program earned top honors among 14 hotel loyalty programs for its quick free night earnings and expanded reach through the Radisson acquisition and Preferred Hotels & Resorts partnership.

Choice Privileges offers members benefits including a 50-week booking window, rewards starting at 8,000 points, and elite status achievable in just 10 nights. The program now covers over 7,000 hotels across 46 countries, including 1,000 upscale and luxury properties, with access to exclusive experiences like NASCAR events and VIP college sports.

Choice Hotels International (NYSE:CHH) announced that its WoodSpring Suites brand has been awarded the #1 position in economy extended stay category by J.D. Power's 2025 North America Hotel Guest Satisfaction Index Study. This marks the fourth consecutive year of recognition for WoodSpring Suites, which topped all six evaluation dimensions including guest room, hotel facility, connectivity, staff, value, and check-in/out services.

WoodSpring Suites, with 265 locations across the U.S. as of Q1 2025, is part of Choice Hotels' extended stay portfolio that has surpassed 500 properties. The brand offers new-construction properties featuring spacious suites with in-room kitchens, targeting longer-term guests with affordable weekly and monthly rates.