Choice Hotels International Announces Tony Pallas as Chief Technology Officer

Rhea-AI Summary

Choice Hotels (NYSE: CHH) promoted Tony Pallas to Chief Technology Officer on June 8, 2026. He will lead enterprise technology, engineering, and SkyTouch Technology, reporting to the Chief Data, AI & Technology Officer.

According to Choice Hotels, Pallas previously grew its property management system business revenues by 68% and EBITDA by nearly 100%.

Positive

• Pallas grew PMS business annual revenues by 68% under prior role
• PMS business EBITDA increased by nearly 100% during his tenure
• Unified leadership across enterprise technology, engineering, and SkyTouch Technology
• Expanded focus on AI-enabled solutions like CHARLIE, Business Direct, EasyBid and RAISE

Negative

• None.

News Market Reaction – CHH

-4.00%

2 alerts

-4.00% Session close to close

$5.02B Market Cap

0.2x Rel. Volume

In the Jun 8 session, CHH declined 4.00%, reflecting a moderate negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement elevates Tony Pallas to Chief Technology Officer to advance enterprise technology,...

Analysis

This announcement elevates Tony Pallas to Chief Technology Officer to advance enterprise technology, data, and AI initiatives, including platforms like CHARLIE and SkyTouch. It fits a broader pattern of CHH emphasizing digital tools and operational efficiency. Investors may monitor how technology-driven revenue and EBITDA growth, previously cited as 68% and nearly 100%, evolve under this leadership and support franchisees across 7,500+ hotels.

Key Figures

Revenue growth: 68% EBITDA growth: nearly 100% Hotels: over 7,500 hotels +3 more

6 metrics

Revenue growth 68% Growth in annual revenues under Pallas’s leadership of property management system business

EBITDA growth nearly 100% Increase in EBITDA for property management system business under Pallas

Hotels over 7,500 hotels Global portfolio size for Choice Hotels

Room count nearly 650,000 rooms Total rooms represented across the system

Countries & territories 51 Geographic reach of Choice Hotels

Brand count 22 brands Number of brands across full-service to economy

Historical Context

5 past events · Latest: Jun 01 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 01	Extended-stay growth	Positive	+2.4%	30th Everhome Suites opening and strong extended-stay development pipeline.
May 20	CEO transition	Neutral	-0.7%	CEO change with reaffirmed 2026 outlook and continued strategic focus.
May 20	Dividend declaration	Positive	+4.7%	Quarterly cash dividend of $0.2875 per share announced.
May 12	Annual convention	Positive	+1.3%	Convention spotlighting AI-driven tools and enhanced loyalty program.
May 07	AI tech launch	Positive	+1.3%	Launch of AI-powered platforms like Business Direct, EasyBid, CHARLIE, RAISE.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news, especially around growth, technology, and capital returns, has generally seen positive price reactions, with only a modest dip on the CEO transition headline.

Recent Company History

Over the past month, CHH has highlighted extended-stay growth, AI-enabled tools, and franchisee support. The opening of its 30th Everhome Suites and new AI platforms aligned with positive moves of up to 4.65% following a dividend announcement. The CEO transition on May 20, 2026 drew a small negative reaction, but overall news-flow around technology and growth has coincided with constructive trading.

Key Terms

ebitda, ai-powered solutions, iot, cloud-based capabilities, +1 more

5 terms

ebitda financial

"Pallas grew annual revenues by 68% and EBITDA by nearly 100%, effectively doubling..."

EBITDA stands for earnings before interest, taxes, depreciation, and amortization. It measures a company's profitability by focusing on the money it makes from its core operations, ignoring expenses like taxes and accounting adjustments. Investors use EBITDA to compare how well different companies are performing financially, as it provides a clearer picture of operational success without the influence of financial structure or accounting choices.

View in glossary

ai-powered solutions technical

"executive sponsor and chief architect for CHARLIE, one of several AI-powered solutions..."

AI-powered solutions are software or systems that use machine learning and related artificial intelligence methods to analyze data, automate routine work, or make predictions and recommendations. For investors, they matter because they can lower costs, speed decision-making, and create new revenue opportunities much like a smart assistant or navigation system improves how a business runs; success can affect a company’s growth, margins, and competitive position.

iot technical

"solutions across a variety of platforms including web, mobile, and IoT."

The Internet of Things (IoT) describes a network of everyday devices—such as appliances, vehicles, and equipment—that are connected to the internet and can share data automatically. For investors, IoT represents a growing trend that can drive efficiency and innovation across many industries, potentially creating new opportunities for growth and value. Its expansion influences how companies operate and compete in a digitally connected world.

cloud-based capabilities technical

"led platform modernization efforts, expanding cloud-based capabilities, and delivering..."

Software, data storage, or computing power delivered over the internet instead of being run on a company’s own computers; think of it as renting flexible office space online rather than buying a building. Investors care because these services can lower upfront costs, speed product updates, scale quickly with demand, and create recurring revenue or cost savings—factors that affect profitability, growth prospects, and operational risk.

property management system technical

"Chief Commercial and Technology Officer for Choice Hotels' hotel property management system business..."

A property management system is software that acts as a central control center for running rental real estate or hospitality operations — it handles bookings or leases, rent and payment collection, maintenance requests, tenant or guest records, and basic reporting. Investors care because it can reduce operating costs, speed up cash flow, improve occupancy and pricing decisions, and provide reliable data to judge performance and scale the business like upgrading from a paper ledger to an automated dashboard.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Appointment of seasoned innovator reinforces the company's leadership at the intersection of hospitality, data, AI, and technology

NORTH BETHESDA, Md., June 8, 2026 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has promoted Tony Pallas to Chief Technology Officer. In this role, Pallas will lead enterprise technology, engineering, and SkyTouch Technology, Choice Hotels' hotel operations and property management technology platform.

Pallas will report to Anna Scozzafava, Chief Data, AI & Technology Officer, and will help drive the company's next phase of technology innovation.

"Tony is a proven leader with deep technology and hospitality experience. He has consistently demonstrated the ability to build high-performing teams, create cutting-edge technology platforms, and keep customer needs at the center of every decision—delivering meaningful business results," said Anna Scozzafava, Chief Data, AI & Technology Officer, Choice Hotels International. "As we continue advancing our data, AI, and technology priorities—Tony's leadership will help strengthen our ability to scale innovation quickly, execute with excellence, and create long-term value for franchisees, customers, and guests."

The appointment builds on Choice Hotels' continued leadership at the intersection of hospitality and technology. For more than a decade, Pallas has led platform modernization efforts, expanding cloud-based capabilities, and delivering scalable solutions that help drive hotel performance, operational efficiency, and franchisee success. While serving as Chief Commercial and Technology Officer for Choice Hotels' hotel property management system business, Pallas grew annual revenues by 68% and EBITDA by nearly 100%, effectively doubling the business under his tenure.

Most recently, he also served as executive sponsor and chief architect for CHARLIE, one of several AI-powered solutions Choice Hotels unveiled during its annual convention last month. In his new role, he will help support the continued development and adoption of the company's broader AI-enabled capabilities, including Choice Hotels Business Direct, EasyBid and RAISE. Designed to help hotel owners capture more demand, improve operational efficiency, and prepare for the next era of travel discovery and booking—these solutions reflect Choice Hotels' commitment to delivering technology that solves real customer challenges while creating value for franchisees and guests.

Prior to joining Choice Hotels, Pallas counseled companies on emerging technology strategies, product development, and led organizations delivering custom software solutions across a variety of platforms including web, mobile, and IoT.

"Technology continues to play an increasingly important role in how we serve hotel owners, operators and guests. I look forward to working alongside our talented teams to build scalable solutions, advance AI-driven innovation, and deliver technologies that support our stakeholders' success while positioning our company for continued growth in an increasingly digital world. I am honored to take on this role at such an exciting time for Choice Hotels," said Pallas.

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing nearly 650,000 rooms, in 51 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/choice-hotels-international-announces-tony-pallas-as-chief-technology-officer-302793376.html

SOURCE Choice Hotels International, Inc.

FAQ

What did Choice Hotels (NYSE: CHH) announce about Tony Pallas on June 8, 2026?

Choice Hotels promoted Tony Pallas to Chief Technology Officer, overseeing enterprise technology, engineering, and SkyTouch Technology. According to Choice Hotels, he will report to the Chief Data, AI & Technology Officer and support the company’s next phase of technology innovation and AI initiatives.

What are the responsibilities of Tony Pallas as Chief Technology Officer at Choice Hotels (CHH)?

As CTO, Tony Pallas leads enterprise technology, engineering, and SkyTouch Technology for Choice Hotels. According to Choice Hotels, he is responsible for scaling innovation, advancing data and AI priorities, and supporting hotel performance, operational efficiency, and franchisee success across the portfolio.

How has Tony Pallas previously impacted Choice Hotels’ technology and financial performance?

Tony Pallas led modernization of Choice Hotels’ property management systems and cloud capabilities. According to Choice Hotels, during his tenure as Chief Commercial and Technology Officer for that business, annual revenues grew 68% and EBITDA increased by nearly 100%, effectively doubling the business.

What AI solutions is Choice Hotels (CHH) developing under Tony Pallas’ leadership?

Choice Hotels is developing AI-enabled tools including CHARLIE, Business Direct, EasyBid, and RAISE. According to Choice Hotels, these solutions aim to help hotel owners capture more demand, improve operational efficiency, and better prepare for evolving travel discovery and booking behaviors.

How might Tony Pallas becoming CTO affect Choice Hotels’ technology strategy?

Tony Pallas’ appointment is intended to reinforce Choice Hotels’ focus on data, AI, and scalable platforms. According to Choice Hotels, his leadership will help accelerate innovation, support AI-driven capabilities, and enhance technology that creates value for franchisees, customers, and guests.

What experience does Tony Pallas bring to the CTO role at Choice Hotels (CHH)?

Tony Pallas brings more than a decade of leadership in platform modernization and hotel technology at Choice Hotels. According to the company, he has overseen cloud expansion, scalable solutions, AI initiatives, and previously advised organizations on emerging technologies, product development, and custom software.