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Sleep Inn by Choice Hotels International Introduces "Local Favorites" Breakfast Program, Bringing a Taste of the Community to Guests' Morning Routine

Sleep Inn by Choice Hotels (NYSE: CHH) launched a new “Local Favorites” breakfast program to add regionally inspired items and stories to its complimentary Morning Medley hot breakfast.

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Sleep Inn by Choice Hotels (NYSE: CHH) launched a new “Local Favorites” breakfast program to add regionally inspired items and stories to its complimentary Morning Medley hot breakfast.

Hotels can feature local pastries, seasonings or coffee, plus optional region-specific waffle recipes created with Golden Waffle, across more than 440 Sleep Inn locations worldwide.

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Argus Jun 9 session
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News Market Reaction – CHH

On Jun 9, the day this news came out, CHH closed 3.00% above the previous close.

Data tracked by StockTitan Argus for the Jun 9 session.

Key Figures

Sleep Inn locations: more than 440 locations Total hotels: over 7,500 hotels Total rooms: more than 650,000 rooms +2 more
Sleep Inn locations
more than 440 locations
Global Sleep Inn brand footprint
Total hotels
over 7,500 hotels
Choice Hotels global portfolio size
Total rooms
more than 650,000 rooms
Rooms represented across Choice system
Countries & territories
51 countries and territories
Geographic reach of Choice Hotels
Brand count
22 brands
Number of brands in Choice portfolio

Historical Context

5 past events · Latest: Jun 08
5 events
  1. Jun 08

    CTO promotion

    24h Move
    -1.5%

    Appointment of Tony Pallas as Chief Technology Officer to lead enterprise tech.

  2. Jun 01

    Extended-stay growth

    24h Move
    +2.4%

    30th Everhome Suites opening and continued double-digit extended-stay room growth.

  3. May 20

    CEO transition

    24h Move
    -0.7%

    CEO change with reaffirmed full-year 2026 outlook and strategic focus.

  4. May 20

    Dividend declaration

    24h Move
    +4.7%

    Board declared quarterly cash dividend of $0.2875 per share.

  5. May 12

    Annual convention

    24h Move
    +1.3%

    70th convention highlighting AI tools, investments, and enhanced loyalty program.

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New program highlights regional flavors, enhancing the complimentary breakfast experience for travelers, while keeping streamlined operations for owners.

NORTH BETHESDA, Md., June 9, 2026 /PRNewswire/ -- Sleep Inn® by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, is introducing Local Favorites, a new breakfast program designed to bring regionally inspired flavor and storytelling to the guest experience. The initiative invites Sleep Inn hotels to feature one locally relevant breakfast item — such as a pastry from a neighborhood bakery, a regional seasoning or a locally inspired coffee — alongside a short story explaining its connection to the community.

Choice Hotels International

Local Favorites is part of the Sleep Inn brand's broader Morning Medley® hot breakfast, a refreshed approach to the brand's complimentary morning offering designed to balance guest preferences with operational simplicity. The Morning Medley program features traditional hot breakfast staples guests care about most, including protein, alongside the locally customized offerings.

"Today's travelers increasingly want experiences that feel connected to the places they visit, and breakfast is one of the most visible ways a hotel can deliver that sense of place," said Mallory Enos, Head of Midscale Brand Strategy & Management. "With Local Favorites, Sleep Inn is giving hotels a simple, flexible way to reflect their communities while reinforcing the reliable, welcoming experience guests know and expect from the brand."

To support hotels that may not know where to start, Sleep Inn is also offering an optional regionally inspired waffle recipe developed in collaboration with Golden Waffle, giving participating properties an easy entry point into the Local Favorites program with a guest-favorite item. Options include banana bread waffles topped with pecans in the Southeast, maple waffles with apple toppings in the Northeast, blueberry waffles with granola in the Northwest, cinnamon roll waffles with chocolate chips in the Southwest, and chocolate waffles with strawberries in the Midwest — each designed to reflect local flavor profiles while remaining simple to execute.

Together, Morning Medley® and Local Favorites create a morning experience for guests that is welcoming, relevant and rooted in a sense of place — reinforcing Sleep Inn's promise to deliver a stay that is both reliably comfortable and uniquely local. These initiatives also underscore the brand's continued investment in simple and thoughtful innovations that support both guest satisfaction and brand growth.

Sleep Inn®: Dream Better Here®  
Every Sleep Inn hotel offers a "simply stylish" sanctuary with nature-inspired design elements that are modern but timeless and create a relaxed and serene environment. A new-construction brand, every Sleep Inn hotel is built with a specific vision in mind: to be a sanctuary for travelers as well as an efficient property to build, operate and maintain. Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel category with more than 440 locations open worldwide. All Sleep Inn hotels offer free Wi-Fi, complimentary hot and cold breakfast options, wellness amenities, and a swimming pool and/or fitness center. For more information, visit www.choicehotels.com/sleep-inn.  

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 51 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Local Favorites Regional Waffles

Maple Apple Regional Waffle

Hicks Orchard Local Apple Sourcing

Local Favorites Apple Donuts from Hicks Orchard

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/sleep-inn-by-choice-hotels-international-introduces-local-favorites-breakfast-program-bringing-a-taste-of-the-community-to-guests-morning-routine-302794888.html

SOURCE Choice Hotels International, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Sleep Inn's new Local Favorites breakfast program for CHH hotels?

Local Favorites is a Sleep Inn breakfast program adding one regionally inspired item with a short community story. According to Choice Hotels, this complements the Morning Medley hot breakfast while keeping operations simple for franchise owners across Sleep Inn’s more than 440 locations.

How does the Local Favorites breakfast program enhance Sleep Inn's Morning Medley offering (NYSE: CHH)?

Local Favorites adds a locally relevant food or beverage and story to the existing Morning Medley hot breakfast. According to Choice Hotels, this blends core hot staples, including protein, with customizable regional options to create a sense of place for Sleep Inn guests.

What regional waffle options are included in Sleep Inn's Local Favorites program for CHH properties?

Sleep Inn offers optional regionally inspired waffle recipes developed with Golden Waffle as an easy Local Favorites entry point. According to Choice Hotels, examples include banana bread waffles in the Southeast, maple waffles in the Northeast, blueberry in the Northwest, cinnamon roll in the Southwest, and chocolate in the Midwest.

How many Sleep Inn hotels can participate in the Local Favorites breakfast program?

Local Favorites is available across the Sleep Inn brand, which has more than 440 hotels worldwide. According to Choice Hotels, each property can feature a local breakfast item and story alongside Morning Medley, aligning with the chain’s nature-inspired, simply stylish midscale positioning.

What does the Local Favorites breakfast initiative mean for Choice Hotels (NYSE: CHH) franchise owners?

Local Favorites is designed as a simple, flexible way for owners to showcase community flavors without complex operations. According to Choice Hotels, the program supports guest satisfaction and brand growth while maintaining efficient build, operation and maintenance standards for Sleep Inn franchise properties.

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