STOCK TITAN

Cambria Hotels Expands with New Openings in California, Florida, Massachusetts, and Oregon

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

Choice Hotels International (NYSE: CHH) announced the expansion of its upscale Cambria Hotels brand with four new properties in Templeton (CA), Tampa (FL), Plymouth (MA), and Portland (OR). The brand currently has nearly 60 hotels in the pipeline, including upcoming locations in Times Square, NY, Fort Worth, TX, and its first Canadian property in Thunder Bay, Ontario.

The expansion highlights include: the 132-room solar-powered Templeton hotel in wine country, a 104-room Tampa property catering to cruise travelers, a 107-room Plymouth location near historic landmarks, and a 178-room Portland hotel in the Pearl District. Choice Hotels' upscale portfolio has grown 15% year-over-year to over 110,000 rooms globally, with nearly 29,000 more in development.

Choice Hotels International (NYSE: CHH) ha annunciato l'espansione del marchio upscale Cambria Hotels con quattro nuove strutture a Templeton (CA), Tampa (FL), Plymouth (MA) e Portland (OR). Il brand conta attualmente quasi 60 hotel in pipeline, compresi prossimi indirizzi a Times Square, NY, Fort Worth, TX, e la sua prima struttura canadese a Thunder Bay, Ontario.

I punti salienti dell'espansione includono: l'hotel solare di Templeton con 132 camere nella wine country, una struttura di Tampa con 104 camere rivolta ai viaggiatori delle crociere, una sede a Plymouth con 107 camere vicino ai monumenti storici e un hotel a Portland nel Pearl District con 178 camere. Il portafoglio upscale di Choice Hotels è cresciuto del 15% anno su anno, raggiungendo oltre 110.000 camere a livello globale, con quasi 29.000 ulteriori camere in sviluppo.

Choice Hotels International (NYSE: CHH) anunció la expansión de su marca de alto standing Cambria Hotels con cuatro nuevas propiedades en Templeton (CA), Tampa (FL), Plymouth (MA) y Portland (OR). La marca cuenta actualmente con , incluyendo próximas ubicaciones en Times Square, NY, Fort Worth, TX y su primer establecimiento en Canadá, en Thunder Bay, Ontario.

Entre los aspectos destacados de la expansión: el hotel solar de Templeton con 132 habitaciones en la región vinícola, una propiedad en Tampa de 104 habitaciones orientada a viajeros de cruceros, una ubicación en Plymouth con 107 habitaciones cerca de hitos históricos y un hotel en Portland, en el Pearl District, con 178 habitaciones. La cartera de alto standing de Choice Hotels ha crecido un 15% interanual, superando las 110.000 habitaciones a nivel mundial, con casi 29.000 más en desarrollo.

Choice Hotels International (NYSE: CHH)는 고급 브랜드 캠브리아 호텔(Cambria Hotels)을 템플턴(캘리포니아), 탬파(플로리다), 플리머스(매사추세츠), 포틀랜드(오리건)에 4개 신규 호텔로 확장한다고 발표했습니다. 이 브랜드는 현재 타임스스퀘어(뉴욕), 포트워스(텍사스) 및 캐나다 첫 진출지인 온타리오주 썬더베이를 포함해 거의 60개의 호텔이 파이프라인에 있습니다.

확장 주요 내용으로는 와인 컨트리의 태양광 운영 템플턴 호텔 132객실, 크루즈 여행객을 겨냥한 탬파의 104객실 호텔, 역사적 명소 인근의 플리머스 107객실 호텔, 펄 디스트릭트의 포틀랜드 178객실 호텔 등이 있습니다. Choice Hotels의 고급 포트폴리오는 전년 대비 15% 성장하여 전 세계 110,000실 이상을 보유했으며, 약 29,000실이 추가로 개발 중입니다.

Choice Hotels International (NYSE: CHH) a annoncé l'expansion de sa marque haut de gamme Cambria Hotels avec quatre nouveaux établissements à Templeton (CA), Tampa (FL), Plymouth (MA) et Portland (OR). La marque compte actuellement près de 60 hôtels en préparation, incluant des implantations à venir à Times Square (NY), Fort Worth (TX) et son premier établissement canadien à Thunder Bay, Ontario.

Parmi les points forts de cette expansion : l'hôtel solaire de Templeton de 132 chambres en région viticole, une propriété de 104 chambres à Tampa destinée aux voyageurs de croisière, un établissement de 107 chambres à Plymouth à proximité de sites historiques, et un hôtel de 178 chambres à Portland dans le Pearl District. Le portefeuille haut de gamme de Choice Hotels a augmenté de 15% d'une année sur l'autre, dépassant 110 000 chambres dans le monde, avec près de 29 000 autres en développement.

Choice Hotels International (NYSE: CHH) gab die Ausweitung seiner gehobenen Marke Cambria Hotels um vier neue Häuser in Templeton (CA), Tampa (FL), Plymouth (MA) und Portland (OR) bekannt. Die Marke hat derzeit fast 60 Hotels in der Pipeline, darunter geplante Standorte in Times Square (NY), Fort Worth (TX) und das erste kanadische Haus in Thunder Bay, Ontario.

Zu den Highlights der Expansion gehören: das solarbetriebene Hotel in Templeton mit 132 Zimmern im Weinanbaugebiet, ein 104-Zimmer-Hotel in Tampa für Kreuzfahrtgäste, eine 107-Zimmer-Lage in Plymouth in der Nähe historischer Sehenswürdigkeiten und ein 178-Zimmer-Hotel im Pearl District von Portland. Das gehobene Portfolio von Choice Hotels ist im Jahresvergleich um 15% gewachsen und umfasst über 110.000 Zimmer weltweit, mit fast 29.000 weiteren in der Entwicklung.

Positive
  • Significant expansion with four new properties in key markets
  • Strong pipeline with nearly 60 hotels in development
  • 15% year-over-year growth in upscale portfolio to 110,000+ rooms
  • Strategic locations targeting diverse traveler segments (wine tourism, cruise travelers, historical tourism)
Negative
  • None.

Insights

Choice Hotels expands Cambria brand with four new properties and robust pipeline, strengthening its upscale market position.

Choice Hotels is executing a significant expansion of its upscale Cambria brand with four new strategic property openings across diverse markets. The brand now has nearly 60 hotels in the pipeline, including high-profile locations in Times Square and Fort Worth, plus its first Canadian property coming next year in Thunder Bay.

The company's broader upscale portfolio now exceeds 110,000 rooms globally – representing impressive 15% year-over-year growth – with an additional 29,000 rooms in development. This aggressive expansion demonstrates Choice's commitment to capturing greater market share in the higher-margin upscale segment, diversifying beyond its traditional economy and midscale strongholds.

The four new properties showcase Cambria's strategic positioning approach: the Templeton property targets the growing eco-conscious travel segment with solar power and experiential offerings; the Tampa location capitalizes on the booming cruise market with specialized packages; Plymouth appeals to heritage tourism; while Portland represents urban lifestyle positioning. This market diversification reduces geographic concentration risk while addressing multiple travel segments.

Choice's development strategy appears increasingly flexible, with executives highlighting their willingness to develop properties directly or co-invest with franchisees – indicating confidence in the brand's performance potential while providing additional support in a challenging construction financing environment. This should accelerate growth while maintaining quality control over new properties entering the system.

Brand continues to grow in top national markets, with nearly 60 more properties in the pipeline

NORTH BETHESDA, Md., Aug. 19, 2025 /PRNewswire/ -- Cambria Hotels, an upscale brand of Choice Hotels International, Inc. (NYSE: CHH), is expanding with the opening of four new properties in Templeton, California; Tampa, Florida; Plymouth, Massachusetts; and Portland, Oregon. These additions reflect Cambria's commitment to delivering modern, design-forward accommodations in desirable locations for travelers. 

"We're proud that Cambria Hotels continues to grow in both high-demand and emerging markets," said Indy Adenaw, Senior Vice President, Upscale Segment, Choice Hotels International. "Each new property presents the brand's signature contemporary design, thoughtful amenities and localized touches that appeal to a variety of guest preferences. Whether it's a city-center escape, an eco-conscious stay or a relaxing retreat, every Cambria hotel enhances the portfolio, helping drive greater guest affinity."

Today, the Cambria Hotels brand boasts stunning properties in top U.S. markets, with nearly 60 hotels in the pipeline. This includes anticipated openings in Times Square, NY and Fort Worth, Texas. Cambria is also expected to open its first Canadian property, in Thunder Bay Ontario, next year. Backed by Choice Hotels' growing upscale portfolio, which now exceeds 110,000 rooms globally—up 15% year-over-year—and nearly 29,000 more in development, Cambria is uniquely positioned to attract travelers in even more aspirational destinations.

"As a brand that resonates strongly with guests, Cambria continues to be a standout opportunity for developers in the upscale space," said Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International. "Our commitment to the brand's success is reflected in the deep bench of resources we provide owners to help them succeed in a dynamic new construction environment. Whether developing hotels ourselves or investing directly alongside franchisees, we are focused on building a diverse, high-performing portfolio in key markets designed for long-term growth and profitability."

Cambria Hotel Templeton: California Wine Country Meets Adventure
Situated in the heart of California's wine country, near Paso Robles, this 132-room hotel invites guests to immerse themselves in the region's natural beauty, rich rancho heritage, and vibrant wine culture. Powered by solar energy, it caters to environmentally conscious travelers while offering a thoughtfully designed experience rooted in local character.

Through an exclusive partnership with Margarita Ranch, the property serves as a gateway to unforgettable curated experiences including ziplining, horseback riding and wine tastings. Guests can also savor fresh, locally sourced cuisine at the Ironhorse Restaurant and Bar, where seasonal dishes and regional wines showcase the best of California's culinary landscape.

The property marks Cambria's fourth hotel in California.

Cambria Hotel Tampa: Cruise-Ready Escape near the Bay
With a record number of Americans projected to set sail this year, according to AARP, this 104-room hotel serves as the perfect launchpad for those seeking a cruise adventure or city exploration. Guests can purchase the Snooze & Cruise Package, which includes breakfast for two and complimentary parking for the duration of their trip. With easy access to top attractions like Busch Gardens, the Florida Aquarium, and the Tampa Riverwalk, the hotel invites guests to discover the best of Tampa before or after their voyage.

The property marks Cambria's fifth hotel in Florida.

Cambria Hotel Plymouth: Gateway to Coastal History
This 107-room property is thoughtfully designed to reflect the beauty and character of coastal Massachusetts. Ideally located near storied landmarks like Plymouth Rock and Cape Cod National Seashore, the hotel offers a welcoming home base for exploring the scenic shoreline and historic sites.  

With flexible meeting space for up to 120 attendees, it's equally suited for business gatherings and celebratory events. Pet-friendly accommodations—including an on-site kennel—ensure every member of the family can enjoy the experience, four-legged companions included.

The property marks Cambria's third hotel in Massachusetts and the greater Boston area.

Cambria Hotel Portland: Urban Style in the Pearl District
Cambria's first Oregon property features 178 rooms and nearly 1,400 sq ft of meeting space in Portland's vibrant Pearl District. Guests will enjoy access to the Pearl District's many boutique shops, bars, restaurants, and art galleries while only being a couple blocks from downtown. The hotel's restaurant, Recess, pays homage to its location across from the historic North Park Blocks and playground.

Gaining rewards nights at Cambria Hotels
These hotels participate in Choice Privileges, Choice Hotels' travel rewards program, which was recently named the best travel loyalty program by  U.S. News & World Report and also WalletHub.  Members of Choice Privileges can earn and redeem points for reward nights at Cambria properties, along with more than 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. The Choice Privileges® Mastercard® also offers a fast way to earn points, including through a limited time offer* for new cardholders to earn 60,000 bonus points after qualifying purchases. Members with the Choice Privileges® Mastercard® or Choice Privileges® Select Mastercard® can also earn points on everyday purchases at gas stations, grocery stores, and other categories.

*Terms apply. Offer current as of August 2025.

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing nearly 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice Hotels® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com

About Cambria® Hotels
 The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Cambria properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting spaces, and locally inspired food and beverages. Cambria Hotels is rapidly expanding in major U.S. cities, with more than 70 hotels open in locations like Chicago, New York, Los Angeles, Washington, D.C., Nashville, and Phoenix. Cambria was ranked #1 in the upscale segment in the J.D. Power 2023 North America Hotel Guest Satisfaction Index Study. To learn more, visit www.choicehotels.com/cambria.   

Forward-looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.

Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600, North Bethesda, MD 20852, or by email at development@choicehotels.com.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/cambria-hotels-expands-with-new-openings-in-california-florida-massachusetts-and-oregon-302533340.html

SOURCE Choice Hotels International, Inc.

FAQ

How many new Cambria Hotels did Choice Hotels (NYSE: CHH) open in 2025?

Choice Hotels opened four new Cambria properties in Templeton (CA), Tampa (FL), Plymouth (MA), and Portland (OR).

What is the current development pipeline for Cambria Hotels?

Cambria Hotels has nearly 60 hotels in the pipeline, including upcoming locations in Times Square, NY, Fort Worth, TX, and its first Canadian property in Thunder Bay, Ontario.

How many rooms does the new Cambria Hotel Portland have?

The new Cambria Hotel Portland features 178 rooms and nearly 1,400 sq ft of meeting space in the Pearl District.

What is the current size of Choice Hotels' upscale portfolio?

Choice Hotels' upscale portfolio exceeds 110,000 rooms globally, representing a 15% year-over-year growth, with nearly 29,000 more rooms in development.

What special features does the Cambria Hotel Tampa offer for cruise travelers?

The Tampa property offers a Snooze & Cruise Package that includes breakfast for two and complimentary parking for the duration of their cruise trip.
Choice Hotels Intl Inc

NYSE:CHH

CHH Rankings

CHH Latest News

CHH Latest SEC Filings

CHH Stock Data

4.62B
26.58M
42.45%
71.44%
11.82%
Lodging
Hotels & Motels
Link
United States
NORTH BETHESDA