Choice Hotels International Brand Sleep Inn Debuts New Design with Openings in Tennessee, Nevada, and Pennsylvania
Rhea-AI Summary
Choice Hotels (NYSE: CHH) announced Sleep Inn's new Scenic Dreams prototype and the opening of four new construction properties in Tennessee, Nevada, and Pennsylvania on April 13, 2026. The design emphasizes wellness, natural light, regionally inspired murals, and operational efficiency for owners.
Early results show a RevPAR premium of +1.71 at renovated hotels and an average LTR of 8.36 for properties completing upgrades (up 0.25 points year over year). More than 40 prototype hotels are in the pipeline.
Positive
- RevPAR premium of +1.71 at renovated hotels
- Average LTR 8.36, up 0.25 points year-over-year
- 4 new construction Sleep Inn Scenic Dreams properties opened/scheduled
- 40+ Scenic Dreams prototype hotels currently in pipeline
- Lower development and operating costs designed into prototype
Negative
- None.
News Market Reaction – CHH
In the Apr 13 session, CHH gained 3.03%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 25 | Traveler survey insights | Positive | +0.4% | Survey shows trust and rewards drive stays; loyalty program enhancements highlighted. |
| Mar 16 | Upscale growth milestone | Positive | +3.8% | Ascend Collection surpasses 500 open hotels with global pipeline and room growth. |
| Mar 05 | Leadership appointment | Neutral | +1.8% | Longtime company lawyer promoted to SVP, General Counsel & Secretary role. |
| Feb 27 | Tech summit, AI focus | Neutral | -2.4% | Annual Mastery summit emphasizes AI, cloud, cybersecurity, analytics training. |
| Feb 25 | Dividend declaration | Positive | -1.4% | Quarterly cash dividend of $0.2875 per share announced with standard caveats. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Growth and brand expansion headlines have generally coincided with positive 1-day moves, while dividend and neutral tech/culture news have sometimes seen negative reactions.
Over recent months, CHH has highlighted research on traveler preferences (Mar 25, 2026), upscale expansion via Ascend Collection surpassing 500 hotels (Mar 16), and executive changes with a new General Counsel effective Mar 26. Other updates include an AI-focused Mastery tech summit and a quarterly cash dividend of $0.2875 per share. The current Sleep Inn Scenic Dreams prototype openings extend this pattern of network growth and brand investment in guest experience and owner economics.
Key Terms
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The new Scenic Dreams® prototype centers wellness and nature-inspired design.
The new Sleep Inn & Suites properties opening in
Together, the openings highlight Sleep Inn's evolution as a design-forward, wellness-driven brand—delivering calming, intuitive environments that support rest, productivity, and an elevated everyday stay for guests— while reinforcing its appeal to owners seeking a smart, scalable prototype backed by the power of Choice Hotels. Designed with owners in mind, the Scenic Dreams prototype pairs its design updates with one of low development and operational costs—making it a strong option for developers seeking both visual distinction and long-term efficiency. From restructured building footprints to streamlined back-of-house layouts, the prototype is engineered to help simplify construction, reduce ongoing operating expenses and support strong owner economics.
The latest additions to the Sleep Inn portfolio include:
- Sleep Inn & Suites
Ashland City, TN opened in September 2025, marking the first completed new‑construction hotel to debut Sleep Inn's Scenic Dreams prototype. Located just 30 minutes outside ofNashville along the Cumberland River, the 52‑room property brings the prototype's refreshed design to life with intuitive layouts and welcoming public spaces designed to help guests unwind. Positioned within easy reach of the greaterNashville area, the hotel also offers convenient access to outdoor recreation along the Cumberland River, as well as nearby parks and marinas—making it well suited for leisure travelers and regional road‑trippers seeking a relaxed stay outside the city.. - Sleep Inn & Suites
Middletown, PA , a dual‑brand new‑construction property, opened in March 2026. Located in centralPennsylvania , the hotel is adjacent to Penn State Harrisburg and offers convenient access toHarrisburg International Airport, andPennsylvania's Capitol District. Within 10 miles of popularHershey attractions— including Hersheypark and Hershey Gardens— the property is also close to dining, shopping, and scenic parks along the Susquehanna River, making it well positioned to serve business travelers, event‑driven stays, and family leisure trips. - Sleep Inn & Suites
Henderson, NV is scheduled to open mid-April, expanding the brand's presence near theLas Vegas market. The newly built property is situated between majorLas Vegas attractions and the outdoor recreation of Lake Mead, with convenient access to shopping, dining, and entertainment at nearby Galleria Commons. Located approximately six miles from Harry Reid International Airport, the hotel offers easy access to destinations including Allegiant Stadium, theLas Vegas Convention Center, Fremont Street, and the broaderLas Vegas entertainment corridor, while also serving travelers seeking proximity to Hoover Dam, Lake Mead, and surrounding outdoor destinations. - Sleep Inn & Suites
Savannah, TN is scheduled to open mid-April. Situated along the Tennessee River, the 82‑room riverfront property. Ideally located in downtownSavannah along the Tennessee River, the new 82‑room riverfront property offers sweeping water views and convenient access to the charm and history ofHardin County . The hotel is well positioned for travelers looking to explore nearby attractions such as Shiloh National Military Park, Pickwick Lake, and local golf courses, as well as outdoor recreation and riverside activities.
"At the heart of Scenic Dreams is a simple idea: helping guests truly rest and reset," said Mallory Enos, Head of Midscale Brand Strategy & Management. "These new Sleep Inn hotels bring together calming, thoughtfully designed spaces and innovative sleep solutions—while also offering a smart, efficient prototype that's designed to perform for owners—delivering a refreshed stay experience that feels intentional, modern, and grounded in wellbeing."
With more than 40 Scenic Dreams prototype hotels currently in the pipeline, Sleep Inn's next‑generation design is continuing to expand its footprint while reinforcing its focus on thoughtful design, guest wellbeing, and long‑term growth.
Sleep Inn®: Dream Better Here
Every Sleep Inn hotel offers a "simply stylish" sanctuary with nature-inspired design elements that are modern but timeless and create a relaxed and serene environment. A new-construction brand, every Sleep Inn hotel is built with a specific vision in mind: to be a sanctuary for travelers as well as an efficient property to build, operate and maintain. Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel category with more than 440 locations open worldwide. All Sleep Inn hotels offer free Wi-Fi, complimentary hot and cold breakfast options, and a swimming pool and/or fitness center. For more information, visit www.choicehotels.com/sleep-inn.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 50 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600,
© 2026 Choice Hotels International, Inc. All Rights Reserved
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SOURCE Choice Hotels International, Inc.