Choice Hotels International Brand Sleep Inn Debuts New Design with Openings in Tennessee, Nevada, and Pennsylvania

Choice Hotels (NYSE: CHH) announced Sleep Inn's new Scenic Dreams prototype and the opening of four new construction properties in Tennessee, Nevada, and Pennsylvania on April 13, 2026.

Rhea-AI Summary

Choice Hotels (NYSE: CHH) announced Sleep Inn's new Scenic Dreams prototype and the opening of four new construction properties in Tennessee, Nevada, and Pennsylvania on April 13, 2026. The design emphasizes wellness, natural light, regionally inspired murals, and operational efficiency for owners.

Early results show a RevPAR premium of +1.71 at renovated hotels and an average LTR of 8.36 for properties completing upgrades (up 0.25 points year over year). More than 40 prototype hotels are in the pipeline.

Positive

• RevPAR premium of +1.71 at renovated hotels
• Average LTR 8.36, up 0.25 points year-over-year
• 4 new construction Sleep Inn Scenic Dreams properties opened/scheduled
• 40+ Scenic Dreams prototype hotels currently in pipeline
• Lower development and operating costs designed into prototype

Negative

• None.

Argus Apr 13 session

+3.03% close to close Open Argus

Details

News Market Reaction – CHH

On Apr 13, the day this news came out, CHH closed 3.03% above the previous close.

Data tracked by StockTitan Argus for the Apr 13 session.

Key Figures

RevPAR premium: +1.71 Guest satisfaction LTR: 8.36 LTR YoY change: +0.25 points +5 more

RevPAR premium

+1.71

Hotels renovated under Scenic Dreams prototype

Guest satisfaction LTR

8.36

Average LTR for hotels with majority of upgrades, FY 2025

LTR YoY change

+0.25 points

Year-over-year increase in LTR for upgraded properties, 2025

Ashland City rooms

52 rooms

Sleep Inn & Suites Ashland City, TN new-construction property

Savannah rooms

82 rooms

Sleep Inn & Suites Savannah, TN riverfront property

Scenic Dreams pipeline

More than 40 hotels

Scenic Dreams prototype hotels currently in pipeline

Sleep Inn locations

More than 440 hotels

Sleep Inn properties open worldwide

Choice global hotels

Over 7,500 hotels

Choice Hotels portfolio size across 50 countries and territories

Historical Context

5 past events · Latest: Mar 25

5 events

1. Mar 25

   Traveler survey insights

   24h Move

   +0.4%

   Survey shows trust and rewards drive stays; loyalty program enhancements highlighted.

2. Mar 16

   Upscale growth milestone

   24h Move

   +3.8%

   Ascend Collection surpasses 500 open hotels with global pipeline and room growth.

3. Mar 05

   Leadership appointment

   24h Move

   +1.8%

   Longtime company lawyer promoted to SVP, General Counsel & Secretary role.

4. Feb 27

   Tech summit, AI focus

   24h Move

   -2.4%

   Annual Mastery summit emphasizes AI, cloud, cybersecurity, analytics training.

5. Feb 25

   Dividend declaration

   24h Move

   -1.4%

   Quarterly cash dividend of $0.2875 per share announced with standard caveats.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

revpar, franchise disclosure document, co-brand credit card

3 terms

revpar financial

"Hotels that have undergone the renovations are seeing a RevPAR premium of +1.71"

RevPAR, or revenue per available room, is a measure used in the hotel industry to show how much money a hotel earns from each of its rooms over a certain period. It helps investors understand how well a hotel is performing financially, similar to how a store's sales per square foot reveal its profitability. Higher RevPAR indicates better use of resources and stronger financial health.

franchise disclosure document regulatory

"No offer or sale of a franchise will be made except by a Franchise Disclosure Document"

A franchise disclosure document is a standardized packet a franchisor must give to anyone considering buying a franchise, summarizing the business so a buyer can make an informed decision. It lists startup and ongoing fees, a history of the company, any past or current litigation, earnings or sales information, and key provisions of the franchise agreement—like a vehicle manual, sales brochure and contract rolled into one—so investors can evaluate risks, expected returns and contractual obligations before committing money.

co-brand credit card financial

"The award-winning Choice Privileges rewards program and co-brand credit card options"

A co-brand credit card is a payment card offered through a partnership between a bank and a retailer, airline, hotel, or other well-known brand; it combines the bank’s lending services with the partner’s loyalty benefits, like points or discounts. For investors, these cards matter because they can boost sales, deepen customer loyalty, generate steady fee and interest income, and provide valuable data on spending patterns—similar to a loyalty program and credit product rolled into one.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The new Scenic Dreams® prototype centers wellness and nature-inspired design. 

NORTH BETHESDA, Md., April 13, 2026 /PRNewswire/ -- Sleep Inn® by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, is ushering in a new chapter for the brand with the opening of its first four new construction properties built under the Scenic Dreams® prototype, a next‑generation design that brings together nature-inspired modern aesthetics, operational efficiency and a deeper commitment to guest wellbeing. Signature elements include regionally inspired murals, calming color palettes, expansive windows that invite in natural light, and spaces that encourage both productivity and relaxation. Early results show that the Scenic Dreams investments are resonating with guests and translating into stronger performance. Hotels that have undergone the renovations are seeing a RevPAR premium of +1.71, and among properties that have completed the majority of their upgrades, guest satisfaction has followed suit—finishing 2025 with an average LTR of 8.36, a 0.25‑point increase year over year.

The new Sleep Inn & Suites properties opening in Tennessee, Nevada, and Pennsylvania, are a milestone, signaling strong progress for the brand's new-construction pipeline and offering a compelling blueprint for developers looking to invest in midscale hospitality.

Together, the openings highlight Sleep Inn's evolution as a design-forward, wellness-driven brand—delivering calming, intuitive environments that support rest, productivity, and an elevated everyday stay for guests— while reinforcing its appeal to owners seeking a smart, scalable prototype backed by the power of Choice Hotels. Designed with owners in mind, the Scenic Dreams prototype pairs its design updates with one of low development and operational costs—making it a strong option for developers seeking both visual distinction and long-term efficiency. From restructured building footprints to streamlined back-of-house layouts, the prototype is engineered to help simplify construction, reduce ongoing operating expenses and support strong owner economics.

The latest additions to the Sleep Inn portfolio include:

• Sleep Inn & Suites Ashland City, TN opened in September 2025, marking the first completed new‑construction hotel to debut Sleep Inn's Scenic Dreams prototype. Located just 30 minutes outside of Nashville along the Cumberland River, the 52‑room property brings the prototype's refreshed design to life with intuitive layouts and welcoming public spaces designed to help guests unwind. Positioned within easy reach of the greater Nashville area, the hotel also offers convenient access to outdoor recreation along the Cumberland River, as well as nearby parks and marinas—making it well suited for leisure travelers and regional road‑trippers seeking a relaxed stay outside the city..
• Sleep Inn & Suites Middletown, PA, a dual‑brand new‑construction property, opened in March 2026. Located in central Pennsylvania, the hotel is adjacent to Penn State Harrisburg and offers convenient access to Harrisburg International Airport, and Pennsylvania's Capitol District. Within 10 miles of popular Hershey attractions— including Hersheypark and Hershey Gardens— the property is also close to dining, shopping, and scenic parks along the Susquehanna River, making it well positioned to serve business travelers, event‑driven stays, and family leisure trips.
• Sleep Inn & Suites Henderson, NV is scheduled to open mid-April, expanding the brand's presence near the Las Vegas market. The newly built property is situated between major Las Vegas attractions and the outdoor recreation of Lake Mead, with convenient access to shopping, dining, and entertainment at nearby Galleria Commons. Located approximately six miles from Harry Reid International Airport, the hotel offers easy access to destinations including Allegiant Stadium, the Las Vegas Convention Center, Fremont Street, and the broader Las Vegas entertainment corridor, while also serving travelers seeking proximity to Hoover Dam, Lake Mead, and surrounding outdoor destinations.
• Sleep Inn & Suites Savannah, TN is scheduled to open mid-April. Situated along the Tennessee River, the 82‑room riverfront property. Ideally located in downtown Savannah along the Tennessee River, the new 82‑room riverfront property offers sweeping water views and convenient access to the charm and history of Hardin County. The hotel is well positioned for travelers looking to explore nearby attractions such as Shiloh National Military Park, Pickwick Lake, and local golf courses, as well as outdoor recreation and riverside activities.

"At the heart of Scenic Dreams is a simple idea: helping guests truly rest and reset," said Mallory Enos, Head of Midscale Brand Strategy & Management. "These new Sleep Inn hotels bring together calming, thoughtfully designed spaces and innovative sleep solutions—while also offering a smart, efficient prototype that's designed to perform for owners—delivering a refreshed stay experience that feels intentional, modern, and grounded in wellbeing."

With more than 40 Scenic Dreams prototype hotels currently in the pipeline, Sleep Inn's next‑generation design is continuing to expand its footprint while reinforcing its focus on thoughtful design, guest wellbeing, and long‑term growth.

Sleep Inn®: Dream Better Here
Every Sleep Inn hotel offers a "simply stylish" sanctuary with nature-inspired design elements that are modern but timeless and create a relaxed and serene environment. A new-construction brand, every Sleep Inn hotel is built with a specific vision in mind: to be a sanctuary for travelers as well as an efficient property to build, operate and maintain. Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel category with more than 440 locations open worldwide. All Sleep Inn hotels offer free Wi-Fi, complimentary hot and cold breakfast options, and a swimming pool and/or fitness center. For more information, visit www.choicehotels.com/sleep-inn.  

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 50 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.

Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600, North Bethesda, MD 20852, email: development@choicehotels.com.

© 2026 Choice Hotels International, Inc. All Rights Reserved

 

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SOURCE Choice Hotels International, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the Sleep Inn Scenic Dreams prototype announced by Choice Hotels (CHH) on April 13, 2026?

The Scenic Dreams prototype is a nature‑inspired, wellness‑driven design focused on guest rest and operational efficiency. According to Choice Hotels, it features regionally inspired murals, expansive windows, calming palettes, and streamlined back‑of‑house layouts to lower costs and improve guest experience.

Which new Sleep Inn (CHH) properties opened under Scenic Dreams and when did they open?

Four new Sleep Inn Scenic Dreams properties opened or are scheduled in 2025–2026 across Tennessee, Nevada, and Pennsylvania. According to Choice Hotels, openings include Ashland City (Sept 2025), Middletown PA (Mar 2026), and two mid‑April 2026 openings in Henderson NV and Savannah TN.

How have Scenic Dreams upgrades affected performance metrics for Sleep Inn (CHH)?

Early results show a RevPAR premium of +1.71 and an average LTR of 8.36, up 0.25 points year over year. According to Choice Hotels, renovated properties are seeing improved guest satisfaction and stronger revenue performance after upgrades.

How many Sleep Inn Scenic Dreams prototype hotels are in development for Choice Hotels (CHH)?

More than 40 Scenic Dreams prototype hotels are currently in the pipeline. According to Choice Hotels, this expansion reflects developer interest and the brand's focus on scalable, cost‑efficient midscale growth across multiple U.S. markets.

What does Choice Hotels (CHH) say about prototype costs and owner economics for Scenic Dreams?

Choice Hotels says the Scenic Dreams prototype pairs visual design with lower development and operating costs to support owner economics. The company highlights restructured footprints and streamlined back‑of‑house layouts intended to simplify construction and reduce ongoing expenses.