Choice Hotels International Opens its 69th Annual Convention, Showcasing Strategic Investments Designed to Power the Future of Franchise Ownership
Choice Hotels opened its 69th Annual Convention in Las Vegas, highlighting significant growth and strategic investments. CEO Patrick Pacious announced that the company's loyalty membership has exceeded 70 million, with members booking directly more often and showing increased length of stays.
Key achievements include: a 6% increase in direct booking conversions, $25 million in operational cost savings identified for owners, and a 9% reduction in food costs through a new purchasing program. The company's upscale portfolio grew by 44% last year, now managing over 7,500 hotels worldwide.
Notable innovations include AI-powered solutions for personalized marketing, revenue management, and a new group travel system. In extended stay, Choice leads with 500+ properties and continues expanding with brands like Everhome Suites. The WoodSpring Suites brand maintains strong performance with gross operating profits above 55%.
Choice Hotels ha inaugurato la sua 69ª Convention Annuale a Las Vegas, mettendo in evidenza una crescita significativa e investimenti strategici. Il CEO Patrick Pacious ha annunciato che il programma fedeltà ha superato i 70 milioni di iscritti, con membri che prenotano sempre più spesso direttamente e mostrano una maggiore durata dei soggiorni.
I risultati chiave includono: un aumento del 6% nelle conversioni di prenotazioni dirette, 25 milioni di dollari di risparmi sui costi operativi identificati per i proprietari e una riduzione del 9% dei costi alimentari grazie a un nuovo programma di acquisti. Il portafoglio di hotel di fascia alta è cresciuto del 44% lo scorso anno, gestendo ora oltre 7.500 strutture in tutto il mondo.
Innovazioni rilevanti comprendono soluzioni basate sull'IA per il marketing personalizzato, la gestione dei ricavi e un nuovo sistema per i viaggi di gruppo. Nel settore degli soggiorni prolungati, Choice è leader con oltre 500 proprietà e continua ad espandersi con marchi come Everhome Suites. Il brand WoodSpring Suites mantiene solide performance con profitti operativi lordi superiori al 55%.
Choice Hotels inauguró su 69ª Convención Anual en Las Vegas, destacando un crecimiento significativo e inversiones estratégicas. El CEO Patrick Pacious anunció que la membresía del programa de fidelidad ha superado los 70 millones, con miembros que reservan directamente con mayor frecuencia y con estancias más largas.
Los logros clave incluyen: un aumento del 6% en las conversiones de reservas directas, 25 millones de dólares en ahorros operativos identificados para los propietarios y una reducción del 9% en los costos de alimentos gracias a un nuevo programa de compras. El portafolio de hoteles de alta gama creció un 44% el año pasado, gestionando ahora más de 7,500 hoteles en todo el mundo.
Entre las innovaciones destacadas están las soluciones impulsadas por IA para marketing personalizado, gestión de ingresos y un nuevo sistema para viajes grupales. En estancias prolongadas, Choice lidera con más de 500 propiedades y sigue expandiéndose con marcas como Everhome Suites. La marca WoodSpring Suites mantiene un sólido desempeño con ganancias operativas brutas superiores al 55%.
Choice Hotels는 라스베이거스에서 제69회 연례 컨벤션을 개최하며 눈에 띄는 성장과 전략적 투자를 강조했습니다. CEO 패트릭 패셔스는 회사의 로열티 회원 수가 7천만 명을 돌파했다고 발표했으며, 회원들은 직접 예약하는 빈도가 늘고 체류 기간도 길어지고 있습니다.
주요 성과로는 직접 예약 전환율 6% 증가, 소유주를 위한 운영 비용 2,500만 달러 절감, 새로운 구매 프로그램을 통한 식품 비용 9% 절감이 포함됩니다. 회사의 고급 포트폴리오는 지난해 44% 성장하여 현재 전 세계 7,500개 이상의 호텔을 관리하고 있습니다.
주목할 만한 혁신으로는 개인 맞춤 마케팅, 수익 관리, 새로운 단체 여행 시스템을 위한 AI 기반 솔루션이 있습니다. 장기 숙박 부문에서 Choice는 500개 이상의 숙소를 보유하며 Everhome Suites와 같은 브랜드로 계속 확장 중입니다. WoodSpring Suites 브랜드는 총 영업 이익률 55% 이상을 유지하며 강한 실적을 보이고 있습니다.
Choice Hotels a ouvert sa 69e Convention Annuelle à Las Vegas, mettant en avant une croissance significative et des investissements stratégiques. Le PDG Patrick Pacious a annoncé que la base de membres fidélisés a dépassé les 70 millions, avec des membres réservant de plus en plus directement et prolongeant la durée de leurs séjours.
Les réalisations clés incluent : une augmentation de 6 % des conversions de réservations directes, 25 millions de dollars d’économies opérationnelles identifiées pour les propriétaires, et une réduction de 9 % des coûts alimentaires grâce à un nouveau programme d’achats. Le portefeuille haut de gamme a connu une croissance de 44 % l’an dernier, gérant désormais plus de 7 500 hôtels dans le monde.
Les innovations notables comprennent des solutions basées sur l’IA pour le marketing personnalisé, la gestion des revenus et un nouveau système de voyages de groupe. Dans le secteur des séjours prolongés, Choice est leader avec plus de 500 propriétés et continue de s’étendre avec des marques comme Everhome Suites. La marque WoodSpring Suites maintient une solide performance avec des bénéfices d’exploitation bruts supérieurs à 55 %.
Choice Hotels eröffnete seine 69. Jahrestagung in Las Vegas und hob dabei bedeutendes Wachstum und strategische Investitionen hervor. CEO Patrick Pacious kündigte an, dass die Loyalitätsmitgliedschaft des Unternehmens 70 Millionen überschritten hat, wobei Mitglieder zunehmend direkt buchen und längere Aufenthalte zeigen.
Wichtige Erfolge umfassen: eine 6%ige Steigerung der direkten Buchungskonversionen, 25 Millionen US-Dollar an identifizierten Betriebskosteneinsparungen für Eigentümer und eine 9%ige Reduzierung der Lebensmittelkosten durch ein neues Einkaufsprogramm. Das hochwertige Portfolio wuchs im letzten Jahr um 44% und verwaltet nun über 7.500 Hotels weltweit.
Bemerkenswerte Innovationen umfassen KI-gestützte Lösungen für personalisiertes Marketing, Umsatzmanagement und ein neues Gruppereisesystem. Im Bereich der Langzeitaufenthalte führt Choice mit über 500 Objekten und expandiert weiterhin mit Marken wie Everhome Suites. Die Marke WoodSpring Suites zeigt starke Leistungen mit Bruttobetriebsgewinnen von über 55%.
- Loyalty membership surged past 70M members with 30% increase in redemptions and 13% growth in average length of stay
- 6% YoY increase in direct booking conversion, with upscale bookings up 14% in Q1 2025
- Hotels using ChoiceROCS program saw 100bps premium in RevPAR Index, driving $81M incremental revenue
- Group business revenue jumped 45% YoY in Q4 2024
- Transient business revenue in upper midscale rose 20%
- AARP partnership generated 1.1M room nights in 2024, with $50K average ROI for AAA-appointed hotels
- Upscale brand portfolio grew rooms by 44% last year, reaching over 110,000 rooms
- WoodSpring Suites maintains strong gross operating profits above 55%
- Extended stay segment leads with 50% market share in economy and midscale categories
- Food cost savings program shows modest 9% reduction, indicating continued cost pressures
- Business travelers represent only 40% of stays, suggesting room for growth in higher-margin business segment
Insights
Choice Hotels reports impressive growth metrics, showing successful leveraging of scale to drive franchisee revenue and reduce operational costs.
Choice Hotels' 69th Annual Convention reveals an organization effectively capitalizing on its scale advantage in the competitive hospitality landscape. The company now operates over 7,500 hotels worldwide, with its upscale portfolio growing rooms by an impressive
The operational metrics showcase meaningful business improvements across multiple fronts. Their loyalty program now exceeds 70 million members, driving a
Particularly significant for franchisees are the cost-saving initiatives. Area Directors identified
The company's performance in key growth segments demonstrates strategic execution. Group business revenue increased
These metrics validate Choice's franchise-centric approach of leveraging scale and technology investments to drive revenue opportunities and reduce operational costs for hotel owners – the fundamental value proposition of their business model.
Company's Scale and Innovation-First Mindset Continue to Help Drive Franchisee Revenue and Reduce Operational Costs
"Everything we do at Choice Hotels is about delivering value to hotel owners. The stronger we and our franchisees grow together, the more we can re-invest in their future success," said Pacious.
Pacious opened with a clear message: Choice Hotels is not just bigger — it's better and stronger. The company's growth has allowed it to attract a more resilient and higher income customer, including more business travelers who now represent
- Loyalty membership has surged past 70 million, with members booking direct more often, staying longer, and spending more. The revamped program's enhancements — longer booking windows, premium room redemptions, and exclusive experiences — have helped drive a
30% increase in redemptions and13% growth in average length of stay. - Over
6% year-over-year increase in converting lookers into direct bookers as a result of the ChoiceHotels.com refresh, with upscale online booking conversion up more than14% in the first quarter of 2025. - Area Directors helped owners find over
$25 million $33,000 - A new food group purchasing program shows an average savings of
9% on food costs, based on market-basket comparisons since the program launched in July 2024 to March 2025. - In 2024, hotels that used ChoiceROCS, a consultancy program designed to help drive increased revenue by leveraging functional expertise and advanced data analytics to provide pricing and strategy recommendations, saw a 100-basis-point premium in RevPAR Index versus hotels not using the program. In total, ChoiceROCS drove
$81 million
The scale of the company has helped facilitate the strategic investments in proprietary tech tools, the loyalty program, and an owner success system that helps its hotels stand out from the competition. "Becoming bigger has allowed us to build a better and stronger business for you," Pacious told the crowd.
Scale That Works for Hotel Owners
In a competitive high-cost landscape, scale and attracting more and different customers are essential. From negotiating reduced OTA fees and leveraging Choice's scale with suppliers, Choice delivers tangible results for its franchise owners. In Q4 2024, group business revenue jumped
Through strategic partnerships — with AAA, AARP, Preferred Hotels & Resorts, and Westgate Resorts — a strengthened Choice Privileges loyalty program, and more, Choice Hotels is drawing more guests directly to its properties and marketing channels. AARP members booked over 1.1 million room nights at Choice hotels in 2024, and the average return on investment for hotels with an official AAA appointment is
Innovation for the Long Haul
Choice continues to lead at the intersection of hospitality, franchising, and technology. The company has been leveraging Artificial Intelligence for over 5 years now, and is harnessing its power to deliver personalized marketing, smarter revenue management, and new tools to help owners grow their business.
Last year, Choice Hotels launched an ambitious endeavor to develop and implement a suite of cutting-edge, complementary and needle-moving capabilities to be delivered over the next two years. These consist of four areas:
- Empowering franchisees across all segments to manage rates with greater flexibility.
- Driving more occupancy from small-to-mid-sized companies by making it easier for them to do business through a self-serve platform, with no new increased labor costs for hotels.
- Attracting and retaining new and existing guests through enhanced, AI-ready digital marketing capabilities that enable delivery of personalized messages to drive the right customers to hotels.
- An AI-infused, streamlined group travel system that will help franchisees identify the optimal opportunity and respond to requests for proposals.
A Segment Leader Built for What's Next
The company has earned its reputation as a leader in midscale and extended stay, and Pacious made clear that the company intends to stay ahead by continuing to invest where it matters most. Choice recently launched new, cost-effective prototypes for Comfort and Country Inn & Suites, refining their brand identities and introducing new brand features to drive growth and success. And with one in every four midscale hotels in the
In extended stay, Choice continues to lead. In 2024, Choice brands accounted for half of all economy and midscale extended stay hotels open and under construction. Last year, the company celebrated the opening of its 500th property, and continues to innovate from the front with transformative solutions like "Lobby in a Box" and "Kitchen in a Box," which make conversions easier and faster. Its midscale Everhome Suites brand is growing at a rapid pace, with 25 hotels projected to be open by the end of 2025. And the WoodSpring Suites brand continues to operate under a proven formula, with gross operating profits above
In the upscale and upper upscale segments, where Pacious declared that "today's Choice is the industry's one to watch," the company's growing presence is fueled by a strong commitment to success, strategic investments and the rollout of a series of brand refreshes designed to stand out in a sea of sameness. In 2024 alone, upscale-and-above room count rose to over 110,000 rooms, and Choice Privileges members now benefit from access to 180,000 upscale rooms, including through partnerships with Westgate Resorts and Preferred Hotels & Resorts.
Pacious closed with a message of momentum: Choice Hotels is delivering and has bold plans for tomorrow. From midscale and extended stay leadership to AI-powered transformation, Choice's scale isn't just making it bigger — it's making it better. That scale, combined with a relentless commitment to innovation, is powering new possibilities for hotel owners ready to grow alongside one of the industry's most forward-looking franchisors.
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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
SOURCE Choice Hotels International, Inc.
For further information: MediaRelations@choicehotels.com
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SOURCE Choice Hotels International, Inc.
FAQ
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