INTRODUCING THE SPECTRUM APP STORE, THE NEXT BIG STEP IN SEAMLESS ENTERTAINMENT

Rhea-AI Summary

Spectrum (NYSE:CHTR) launched The Spectrum App Store on Oct 9, 2025, a digital marketplace letting Spectrum TV and non‑video customers activate, manage and upgrade included streaming apps via My Spectrum App and Spectrum.net.

The offering can deliver up to $125/month of streaming retail value, supports ad‑supported and commercial‑free upgrades, and will reach Xumo Stream Box in 2026. Spectrum also announced a Tracy Morgan ad, Apple Vision Pro distribution of select 2025‑26 Lakers games (streams up to 150 Mbps), a B2B connectivity partnership with Amazon, and a planned early‑2026 launch of Spectrum WiFi Complete.

Positive

• Spectrum App Store enables activation and upgrades of bundled streaming apps
• Up to $125/month of retail streaming value available to customers
• Select 2025‑26 Lakers games delivered in Apple Immersive at streams up to 150 Mbps
• B2B partnership enabling auto‑connection to Spectrum Mobile Network for Amazon
• Spectrum WiFi Complete router (tri‑band WiFi 7) launching in early 2026

Negative

• None.

Insights

Telecom/Product Strategy Analyst

Spectrum's App Store, Apple and Amazon tie-ups expand content distribution and monetization paths while improving customer activation and device reach.

By centralizing streaming activation and upsells, Spectrum converts bundled app access into a channel for incremental revenue and higher engagement; the stated $125 monthly retail value and the ability to upsell ad-free tiers create an explicit price-differentiation lever. The Apple Vision Pro distribution for selected Lakers games (streams up to 150 Mbps) and the Xumo enhancements add device and feature reach that can raise perceived product value and reduce friction for sports fans.

Dependencies and risks hinge on authentication scope, partner economics and adoption: the commercial benefit requires customers to use the app store flow, partners to accept the stated upgrade mechanics, and regional authentication for rights-restricted content (e.g., RSNs). Technical performance for high-bitrate immersive streams and timely rollouts (notably the 2025-26 season events and the router launch in early 2026) will meaningfully affect customer experience.

Watch executed metrics over the next 6–12 months: activation and upgrade conversion rates from the App Store, incremental ARPU tied to paid upgrades, usage of Apple Immersive Lakers streams within the Lakers territory, and uptake of Spectrum WiFi Complete once available. These concrete measures will show whether the new distribution and B2B connectivity deals translate into sustained commercial impact.

Comedian Tracy Morgan Asks, "Where's My Knicks Game?" in New Ad for Sports Fans

Key Takeaways:

• The Spectrum App Store makes it easier for customers to activate and upgrade their streaming apps included at no extra cost – providing up to $125 in monthly retail value.
• Spectrum's "Where's My Knicks Game?" ad starring Tracy Morgan highlights a new Xumo feature with enhanced voice search and team pages to help sports fans quickly find their games.
• In collaboration with Apple, Spectrum will facilitate and distribute a selection of live Lakers games in Apple Immersive for Apple Vision Pro, an innovative example of enabling Seamless Entertainment and Seamless Connectivity.

STAMFORD, Conn., Oct. 9, 2025  /PRNewswire/ -- Spectrum today unveiled The Spectrum App Store, an innovative digital marketplace where Spectrum TV customers can activate, manage and upgrade the streaming apps included with their Spectrum TV plans. Spectrum customers without a traditional TV package can also manage and purchase streaming apps à la carte. Easily accessible on the My Spectrum App and on Spectrum.net, The Spectrum App Store represents a major evolution in the Company's Seamless Entertainment experience, which delivers the most popular streaming services in addition to live TV at no additional cost to subscribers.

"Our new Spectrum App Store delivers what our customers want most – real savings with consumer choice and a simpler way to enjoy the up to $125 per month worth of streaming apps that our Seamless Entertainment experience provides," said Rich DiGeronimo, President, Product & Technology, Spectrum. "At the same time, we're also creating new opportunities for our programming partners to reach more households and connect with our large base of non-video customers. In today's fragmented video landscape, Spectrum is combining value, choice and convenience, creating an experience that benefits both our customers and our partners."

Spectrum launched The Spectrum App Store at an event in New York City that brought together leading voices across media and technology and culminated in a conversation between Chris Winfrey, President & CEO of Charter Communications, Kristin Dolan, CEO of AMC Networks and Jimmy Pitaro, Chairman of ESPN. The leaders explored how Spectrum has evolved its content partnerships to embrace Seamless Entertainment and include popular streaming apps, like AMC+ and ESPN's new ESPN Unlimited.

Spectrum's Seamless Experience Combines Live TV With Biggest Streaming Apps  
Spectrum TV customers with eligible video plans* can use The Spectrum App Store to add the ad-supported apps at no extra cost and upgrade to commercial-free streaming by paying only the retail price difference. Disney+ Hulu Bundle, ESPN Unlimited, HBO Max Basic with Ads, Paramount+ Essential, Peacock Premium with Ads, AMC+ with Ads, ViX Premium with Ads, Tennis Channel and FOX One are all available for authentication, for purchase and for upgrades to commercial-free editions, with more apps, including discovery+ with Ads and BET+, coming soon. Spectrum non-video customers can add these apps to their Spectrum account through The Spectrum App Store. In 2026, simplified activation and the ability to purchase streaming apps also will become available directly on the Xumo Stream Box, Spectrum's primary all-in-one way to watch TV.

Tracy Morgan Delivers the Laughs – and the Game – in Hilarious New Ad
Spectrum today also debuted its "Where's My Knicks Game?" ad starring New York Knicks super fan and comedian Tracy Morgan alongside former Knicks All-Star John Starks. The ad dramatizes – in classic Tracy Morgan fashion, of course – the challenges sports fans face finding their teams on TV, and how Spectrum is helping simplify the process. The ad, set to run in New York, promotes the new Xumo feature launching this month that will make it easy for customers to find their favorite teams and discover whether the games are exclusively available via streaming, a Regional Sports Network (RSN) such as MSG Network for the Knicks, a national sports channel or App, or a broadcast TV station.

Spectrum to Power Innovative Viewing Experience for Lakers Fans With Apple Vision Pro
Additionally, Spectrum announced it will partner with Apple to facilitate and distribute a selection of live Lakers games in the 2025-26 season for Apple Vision Pro. With Apple Immersive, a remarkable storytelling format available on Vision Pro, Lakers fans will feel like they are sitting courtside for those games. Live games, available via streams of up to 150 Mbps, will be accessible to authenticated Spectrum SportsNet subscribers, as well as Spectrum Internet customers, via the Spectrum SportsNet app in the Lakers' territory. The game replay and highlights in Apple Immersive will also be available on demand via the Spectrum SportsNet app across the Spectrum footprint and on the NBA App for national and international fans.  

Spectrum's Fiber-Powered Network Helps Amazon With High-Speed Connectivity
Spectrum and Amazon also recently entered into a new B2B partnership that allows secure auto-connection to the Spectrum Mobile Network for Amazon's enterprise connectivity use cases with WiFi to optimize network options and reliability. This service applies to a wide range of connectivity deployments where the ability to use WiFi to securely route data to the cloud can reduce cost, improve performance and extend reach for Amazon.

These advancements are made possible with Spectrum's fiber-powered network and industry-leading reliability and speed, which delivers the fastest and most reliable Internet,** and its Mobile service, which offers the fastest wireless speeds.*** In early 2026, Spectrum will launch Spectrum WiFi Complete, a tri-band Advanced WiFi 7 router that integrates 5G cellular and a battery backup to keep customers seamlessly connected during outages.

By combining the strength of its fiber-powered network with cutting-edge solutions, Spectrum is unlocking technologies today to help shape the innovations that will define the unlimited possibilities of tomorrow.

*Streaming apps included in qualifying Spectrum TV plans for residential customers only.
**Based on Broadband Download Speed and Reliability Experience among the top 5 national providers in Opensignal USA Fixed Broadband Experience Report – May 2025 © Opensignal Limited'
***Based on Ookla Speed test reporting.

About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company available to more than 57 million homes and small to large businesses across 41 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. 

More information can be found at corporate.charter.com. 

 

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SOURCE Charter Communications, Inc.

FAQ

What is The Spectrum App Store announced Oct 9, 2025 for CHTR?

A digital marketplace where Spectrum TV and non‑video customers can activate, manage and upgrade included streaming apps via My Spectrum App and Spectrum.net.

How much streaming retail value does Spectrum say customers can get from The Spectrum App Store?

Spectrum cites up to $125 per month of retail streaming app value available to eligible customers.

Will select Lakers games be available for Apple Vision Pro users and CHTR subscribers?

Yes; select 2025‑26 Lakers games will be distributed in Apple Immersive and accessible to authenticated Spectrum SportsNet subscribers and Spectrum Internet customers in the Lakers' territory.

When will Spectrum enable app purchases on the Xumo Stream Box for CHTR customers?

Spectrum plans to add simplified activation and direct app purchase on the Xumo Stream Box in 2026.

What connectivity partnership did Spectrum announce related to Amazon?

A B2B agreement to enable secure auto‑connection to the Spectrum Mobile Network for Amazon enterprise connectivity use cases using WiFi.

What is Spectrum WiFi Complete and when will it launch?

A tri‑band Advanced WiFi 7 router integrating 5G cellular and battery backup, scheduled for launch in early 2026.