Glad® Features Sesame Street's Oscar the Grouch in new Limited-Edition Packaging
Rhea-AI Summary
Glad (NYSE:CLX) launched limited-edition trash bag packaging featuring Sesame Street's Oscar the Grouch, available now exclusively at Walmart. The collaboration extends the “Don’t Get Mad. Get Glad.” campaign, aims to add humor to trash routines, and will roll out to Target and Dollar General in July.
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News Market Reaction – CLX
In the May 21 session, CLX gained 0.97%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 13 | Conference appearance | Neutral | -0.9% | Announcement of participation in dbAccess Global Consumer Conference webcast. |
| May 11 | Product launch | Positive | -3.5% | Launch of Hidden Valley protein-forward chicken snack line at major retailers. |
| Apr 30 | Earnings update | Negative | -9.7% | Q3 FY26 results with flat sales, margin pressure and lowered full-year outlook. |
| Apr 09 | Earnings scheduling | Neutral | -2.2% | Scheduling details for Q3 FY26 earnings release and webcast with leadership. |
| Apr 07 | Product launch | Positive | -1.8% | Introduction of three new Hidden Valley Ranch flavors including a Walmart exclusive. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent product and marketing launches have often coincided with negative next-day moves, while mixed earnings and outlook updates saw more pronounced declines.
Over the past few months, CLX has reported mixed fundamentals and pursued brand innovation. Q3 FY26 results on Apr 30 showed flat $1.67B sales, EPS growth but outlook cuts, with a -9.67% reaction. Multiple Hidden Valley product launches in April and May and a new protein snack line at $3.00 MSRP were followed by modest declines. A conference appearance announcement on May 13 also saw a small pullback. Today’s Oscar the Grouch packaging news continues this focus on brand and licensing initiatives.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New collaboration brings a playful twist to everyday trash routines, turning a household chore into a moment of humor and personality.
Why Sesame Street's Oscar the Grouch?
Following Glad's December revival of its iconic "Don't Get Mad. Get Glad." campaign featuring Sesame Street's Oscar the Grouch in a remix of the classic "I Love Trash" song, the collaboration now evolves from screen to shelf. By bringing Sesame Street's Oscar the Grouch directly onto Glad packaging, the brand continues its playful messaging while reinforcing that trash doesn't have to feel like a chore.
"We're always looking for ways to bring a little more joy to everyday routines," said Ericka Santos, Associate Director of Marketing at Glad. "Bringing Sesame Street's Oscar the Grouch to our packaging is a fun way to turn a routine chore into something that can make people smile, while staying true to our 'Don't Get Mad. Get Glad.' campaign."
What's the Collaboration About?
This Walmart-exclusive launch introduces limited-edition Glad packaging featuring Sesame Street's Oscar the Grouch, blending nostalgia into the everyday trash aisle. By pairing Glad's trusted household essentials with one of pop culture's most lovable trash enthusiasts, the collaboration creates a lighthearted moment for families.
"Sesame Street has always found ways to bring humor and heart to everyday moments," said Gabriela Arenas, Senior Vice President, Global Licensing at Sesame Workshop, the global nonprofit behind Sesame Street. "Oscar is a natural fit when it comes to a playful and unique way to celebrate trash."
Beyond Walmart: There's More Where That Came From!
While Walmart marks the first phase of the rollout, the collaboration is set to expand to Target and Dollar General stores beginning in July. At Target, Glad will further build on the momentum through a back-to-school sweepstakes, extending the campaign into another key seasonal shopping moment.
Beyond delighting shoppers, the limited-edition packaging also provides retailers with fresh in-store merchandising opportunities, with incremental displays already secured across major retailers.
Wait, Haven't Glad and Sesame Street's Oscar the Grouch Teamed Up Before?
If this collaboration feels familiar, that's because it builds on Glad's December 2025 campaign, where Sesame Street's Oscar the Grouch was featured in the relaunch of "Don't Get Mad. Get Glad." through a Broadway-inspired musical number celebrating trash. The new packaging program marks the next chapter in that collaboration, bringing the same humor and personality directly into consumers' homes.
Where to Find It
Glad ForceFlex with Gain limited-edition Sesame Street's Oscar the Grouch packs are available now exclusively at Walmart, with Target and Dollar General launches beginning in July.
About Glad
The Glad Products Company, the nation's leading household waste solutions company, specializes in kitchen and outdoor trash bags as well as food protection products. By providing innovative and trusted solutions, Glad brings unquestioned dependability to an unpredictable world. Glad is a member of The Clorox Company (NYSE: CLX) family of brands. For more information, go to Glad.com. CLX-B.
About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X.
*based on Circana,
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SOURCE Glad