From Avocado Oil to YumYum: Hidden Valley® Ranch Answers Modern Consumer Cravings with Three New Flavors
Hidden Valley (CLX) launched three new flavor-forward products on April 7, 2026: Ranch with Avocado Oil, YumYum Ranch and Parmesan Ranch Seasoning.
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Rhea-AI Summary
Hidden Valley (CLX) launched three new flavor-forward products on April 7, 2026: Ranch with Avocado Oil, YumYum Ranch and Parmesan Ranch Seasoning. The lineup aims to meet evolving consumer tastes with restaurant-inspired flavors, gluten-free options, and broad retail availability, including a Walmart exclusive.
The Avocado Oil variety uses 100% avocado oil, has under 100 calories per serving and excludes soy and canola. YumYum Ranch pairs ranch with teppanyaki-inspired sweet-tangy notes; Parmesan Ranch adds a savory cheesy boost for versatile home cooking.
Details
News Market Reaction – CLX
On Apr 7, the day this news came out, CLX closed 1.76% below the previous close.
Data tracked by StockTitan Argus for the Apr 7 session.
Key Figures
- New products
- 3 new flavor-forward products
- Hidden Valley Ranch portfolio expansion
- Avocado oil content
- 100% avocado oil
- Hidden Valley Ranch with Avocado Oil formulation
- Calories per serving
- Less than 100 calories per serving
- Hidden Valley Ranch with Avocado Oil nutritional profile
Historical Context
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Completion of GOJO Industries acquisition adding Purell health and hygiene portfolio.
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Appointment of five new independent directors and related board changes.
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Hidden Valley Ranch launches Ranch-bassador program and branded Europe flavor tour.
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Company declares regular quarterly dividend of $1.24 per share.
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CFO scheduled to speak at 2026 Citi Global Consumer & Retail Conference.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
gluten-free medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Key Highlights:
- What It Is: Hidden Valley Ranch is expanding its portfolio with three new flavor-forward products: Hidden Valley Ranch with Avocado Oil, YumYum Ranch and Parmesan Ranch Seasoning.
- Why It's Unique: The new lineup responds to evolving consumer tastes, delivering a mix of new ingredients and bold, restaurant-inspired flavors.
- When and Where: The new lineup is available now at major retailers nationwide.
- Perfect for: Home cooks looking to bring bold restaurant-inspired flavors and flavor-forward options into everyday meals.
This latest expansion of the brand's portfolio was developed to satisfy a variety of palates and meet dynamic lifestyles, offering a trio of flavor-forward options designed for every occasion.
"We crafted this lineup to give consumers more flexibility and creativity in the kitchen," said Daniel Schear, Director of Marketing for Hidden Valley Ranch. "Each innovation delivers a distinct flavor experience while staying true to the quality, flavor and versatility that define Hidden Valley Ranch."
The three new innovations include:
- Hidden Valley Ranch with Avocado Oil: The ranch flavor fans love, made with good fats from
100% avocado oil. This new gluten-free condiment delivers a rich, tangy taste with less than 100 calories per serving and no soy or canola. It's the perfect creamy addition for salads, bowls, pizza, chicken and more. - YumYum Ranch: The ultimate flavor mashup. Inspired by the teppanyaki restaurant experience, this unique condiment fuses the creamy richness of buttermilk and signature ranch spices with the sweet and tangy notes inspired by YumYum sauce. It's the perfect pairing for grilled meats, crispy veggies, seafood and rice bowls.
- Parmesan Ranch Seasoning: This new seasoning adds a savory, cheesy boost to a wide variety of foods, including pasta, chicken and vegetables, empowering home cooks to effortlessly elevate everyday meals and explore new culinary creations.
The new Hidden Valley Ranch products are available at major retailers nationwide, with YumYum Ranch exclusively at Walmart. To learn more about these new innovations and explore recipes, visit hiddenvalley.com.
About Hidden Valley Ranch
Founded in 1954, Hidden Valley® Ranch (NYSE: CLX) is the original ranch dressing and America's favorite.* From classic bottles to seasoning packets and plant-powered options, Hidden Valley Ranch offers a variety of ways to enjoy the flavor fans love across meals and snacks. Find Hidden Valley products in stores nationwide or online. CLX-B
Follow us on Instagram: instagram.com/hidden.valley
Follow us on TikTok: tiktok.com/@hiddenvalleyranch
Learn more at HiddenValley.com
*Based on IRI unit sales data for L52WE 6/29/25.
Media Contact:
Andrea Blythe
ablythe@currentglobal.com
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SOURCE Hidden Valley® Ranch
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