Hidden Valley™ Ranch Expands into Protein-Forward Snacking with New Line of Seasoned Chicken Dippers

Hidden Valley Ranch (NYSE:CLX) is launching Hidden Valley Ranch Dippers, a refrigerated, protein-forward, ready-to-eat chicken snack.

Rhea-AI Summary

Hidden Valley Ranch (NYSE:CLX) is launching Hidden Valley Ranch Dippers, a refrigerated, protein-forward, ready-to-eat chicken snack. The line debuts at select U.S. retailers, including Walmart, Kroger, Publix and Albertsons, and will be showcased at the Sweet & Snacks Expo in Las Vegas.

Developed through a licensing partnership with Carl Buddig and Company, the Dippers combine 100% natural seasoned grilled chicken with Hidden Valley Original Ranch dressing, offering 15g of protein per snack in Original Ranch and Buffalo-Style Ranch varieties at an MSRP of $3.00.

Argus May 11 session

-3.54% close to close Open Argus

Details

News Market Reaction – CLX

On May 11, the day this news came out, CLX closed 3.54% below the previous close.

Data tracked by StockTitan Argus for the May 11 session.

Key Figures

Quarterly net sales: $1.67 billion Nine-month net sales: $4.77 billion (7% decline) Quarterly diluted EPS: $1.54 +5 more

Quarterly net sales

$1.67 billion

Q3 fiscal 2026 from 10-Q

Nine-month net sales

$4.77 billion (7% decline)

Nine months FY2026 from 10-Q

Quarterly diluted EPS

$1.54

Q3 fiscal 2026 from 10-Q

Nine-month diluted EPS

$3.47 (10% decline)

Nine months FY2026 from 10-Q

GOJO acquisition price

$2.25 billion

Acquisition of GOJO from 10-Q

Glad venture payment

$476 million

Purchase of P&G’s 20% Glad interest from 10-Q

Notes and loans payable

$1.59 billion

Balance sheet as of latest 10-Q

Cash and cash equivalents

$1.19 billion

Balance sheet as of latest 10-Q

Historical Context

5 past events · Latest: Apr 30

5 events

1. Apr 30

   Earnings and outlook

   24h Move

   -9.7%

   Mixed Q3 results and cut FY26 outlook with softer sales expectations.

2. Apr 09

   Earnings preview

   24h Move

   -2.2%

   Scheduling and access details for upcoming Q3 FY26 earnings webcast.

3. Apr 07

   Product launch

   24h Move

   -1.8%

   Launch of three new Hidden Valley flavor products targeting evolving tastes.

4. Apr 01

   Acquisition close

   24h Move

   +0.6%

   Completion of GOJO Industries acquisition adding Purell-branded hygiene products.

5. Mar 18

   Board changes

   24h Move

   -1.2%

   Board refresh with five new independent directors and related committee shifts.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

msrp

1 terms

msrp financial

"Available in Original Ranch and Buffalo-Style Ranch varieties, Hidden Valley Ranch Dippers (MSRP $3.00)"

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

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Iconic Ranch Flavor Meets Ready‑to‑Eat Chicken in a New Product that Answers Consumers' Growing Need for Protein and Convenience

LAS VEGAS, May 11, 2026 /PRNewswire/ -- Hidden Valley Ranch, the brand known for delicious, versatile condiments and seasoning, is bringing bold ranch flavor to the refrigerated aisle with the launch of its newest innovation: Hidden Valley Ranch Dippers — a new line of protein‑forward, ready‑to‑eat snacks designed to meet the cravings of ranch and protein lovers everywhere, whether they're hungry, busy or simply craving great flavor. The new products are beginning to roll out at select retailers across the U.S., including Walmart, Kroger, Publix, Albertsons among other retailers across the country, and will be officially unveiled at Sweet & Snacks Expo (booth #4437), to be held in Las Vegas, May 19-21.

Developed through a licensing partnership with Carl Buddig and Company®, the new Dippers mark Hidden Valley Ranch's first entry into the refrigerated protein snacking space, pairing the brand's iconic ranch taste with convenient, high‑quality ready-to-eat chicken to deliver the flavor consumers love with the function they're seeking.

"Today's active consumers want food that works as hard as they do, so we're making it easier than ever for fans to enjoy the Hidden Valley Ranch flavor they love—anytime, anywhere," said Matt Barlow, Vice President of Brand and Commerce Marketing at Carl Buddig & Company. "The new Hidden Valley Ranch Dippers deliver satisfying taste and convenience in the moments that matter — whether that's a quick snack for on the go, post‑workout fuel or an easy topping for their favorite meals."

With seven in 10 Americans actively trying to consume more protein¹, Hidden Valley Ranch Dippers are built to help consumers meet their goals without sacrificing the taste they enjoy. And because they require no preparation, the new snacks are designed for flexibility across multiple eating occasions.

"At Hidden Valley Ranch, we're always listening to our loyal ranch fans for ideas on where to bring our iconic flavor next," said Nick Higgins, General Manager of Hidden Valley Ranch. "Now we're making it more convenient and even more delicious for consumers to pack in more protein."

Available in Original Ranch and Buffalo-Style Ranch varieties, Hidden Valley Ranch Dippers (MSRP $3.00) feature 100% natural seasoned grilled chicken strips paired with creamy Hidden Valley™ Original Ranch™ dressing, delivering 15g of protein in a convenient snackable package.

The licensing collaboration brings together Hidden Valley Ranch's iconic brand heritage with Carl Buddig and Company's expertise and legacy of trusted protein products, enabling faster entry into the refrigerated snacking category.

"This partnership continues Carl Buddig and Company's commitment to flavor-forward innovation in the refrigerated category, allowing us to tap into new audiences, expand into formats consumers are actively seeking, and bring something fresh to the market," Barlow adds.

Find Hidden Valley Ranch Dippers in the refrigerated section, available at select retailers nationwide.

ABOUT CARL BUDDIG AND COMPANY
Carl Buddig and Company, based in Tinley Park, Illinois, has been feeding family traditions for over 80 years with the very best in taste, variety and convenience. Owned and operated by the third generation, the company is proud to have welcomed fourth-generation Buddig family members to the business in recent years.

Carl Buddig and Company is the parent company of great-tasting Buddig lunchmeat, Old Wisconsin hardwood-smoked sausage and snack products, and pre-cooked ribs and barbecue entrees under the Kingsford brand. To learn more, please visit www.buddig.com, www.oldwisconsin.com, and www.KingsfordBBQMeats.com.

ABOUT HIDDEN VALLEY RANCH
Founded in 1954, Hidden Valley™ Ranch (NYSE: CLX) is the nation's original ranch dressing brand and America's #1 ranch². Bottled Hidden Valley Original Ranch™ and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Recipe Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com. CLX-B

¹International Food Information Council survey, 2025

²Based on IRI unit sales data for L52WE 8/31/25

View original content to download multimedia:https://www.prnewswire.com/news-releases/hidden-valley-ranch-expands-into-protein-forward-snacking-with-new-line-of-seasoned-chicken-dippers-302767428.html

SOURCE Hidden Valley™ Ranch

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are Hidden Valley Ranch Dippers and how much protein do they provide?

Hidden Valley Ranch Dippers are refrigerated, ready-to-eat seasoned chicken snacks paired with ranch dressing, offering 15g of protein per package. According to Hidden Valley Ranch, they use 100% natural grilled chicken strips with Original Ranch or Buffalo-Style Ranch for convenient, protein-forward snacking.

When and where will Hidden Valley Ranch Dippers (NYSE:CLX) be available?

Hidden Valley Ranch Dippers are beginning to roll out at select retailers across the U.S., including Walmart, Kroger, Publix and Albertsons. According to Hidden Valley Ranch, the products are found in the refrigerated section and are gradually expanding to additional locations nationwide.

What flavors and price point do Hidden Valley Ranch Dippers offer for CLX consumers?

Hidden Valley Ranch Dippers launch in two flavors: Original Ranch and Buffalo-Style Ranch, each with ranch dressing and grilled chicken. According to Hidden Valley Ranch, the snacks carry a suggested MSRP of $3.00 per package, positioning them as an accessible protein-forward option.

How are Hidden Valley Ranch Dippers produced through the Carl Buddig partnership?

Hidden Valley Ranch Dippers are developed via a licensing partnership with Carl Buddig and Company, combining brand flavor with protein expertise. According to Hidden Valley Ranch, this collaboration supports faster entry into refrigerated protein snacking by leveraging Carl Buddig’s legacy in trusted meat products.

Will Hidden Valley Ranch Dippers be featured at the 2026 Sweet & Snacks Expo?

Yes, Hidden Valley Ranch Dippers will be officially unveiled at the Sweet & Snacks Expo in Las Vegas, May 19–21. According to Hidden Valley Ranch, the new protein-forward snacks will be showcased at booth #4437 to retail and industry attendees.