CHIPOTLE CELEBRATES NATIONAL AVOCADO DAY WITH FREE CHIPS AND GUAC
Rhea-AI Summary
Chipotle (NYSE: CMG) is celebrating National Avocado Day 2026 with a two-day digital promotion. On July 31 and August 1, 2026, guests in the U.S. and Canada can receive a free regular side of chips and guac with a full‑priced entrée ordered via the Chipotle app or website using code AVO2026, subject to stated restrictions.
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News Market Reaction – CMG
In the Jul 27 session, CMG gained 4.44%, reflecting a moderate positive market reaction. Argus tracked a peak move of +2.7% during that session. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 16 | Promotional giveaway | Positive | -1.2% | A $1 million burrito promotion tied to an international soccer tournament preceded a negative reaction. |
| Jul 13 | International expansion | Positive | -0.6% | The first Mexico restaurant opening and additional planned locations preceded a negative reaction. |
| Jun 08 | Promotional offer | Positive | -0.2% | A first-ever soccer-themed buy-one-get-one offer preceded a negative reaction. |
| Jun 03 | Promotional giveaway | Positive | -1.8% | A campaign offering 53,000 free burritos preceded a negative reaction. |
| Jun 02 | Earnings scheduling | Neutral | -1.8% | The Q2 2026 results announcement schedule preceded a negative reaction. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent CMG news events all recorded negative 24-hour price reactions, including promotional and expansion announcements.
AI-generated analysis. How Rhea-AI works. Not financial advice.
- For the first time ever, Chipotle is pairing free chips with its National Avocado Day guac offer and extending the celebration to two days
- Digital guests can score free chips and guac with an entrée purchase on July 31 and August 1 using code AVO2026 on the Chipotle app and Chipotle.com1
"Our hand-mashed guac and housemade chips are an iconic Chipotle pairing, and this year we're going bigger than ever for National Avocado Day," said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. "For the first time, we're giving fans two full days to celebrate with free chips and guac with the purchase of an entrée, because one day simply isn't enough for something this extra."
Chipotle's guac is hand-mashed throughout the day in restaurants. Each batch is made with 48 whole, ripe Hass avocados, which are revered for their rich, creamy texture. Whether enjoyed on the side, added to an entrée, or scooped with chips, guac is one of Chipotle's most iconic menu items.
Behind the Scenes at a California Avocado Farm
To highlight how Chipotle sources avocados for its fresh guac, the company is teaming up with brand superfans Leah Kateb and Miguel Harichi for new social content that takes fans behind the scenes at one of the
1 – Offer valid from July 31, 2026 through August 1, 2026. Valid for a free regular side of Chips & Guacamole with a full-priced entrée purchase via Chipotle website or mobile app with code AVO2026 from participating Chipotle restaurants in the
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 4,100 restaurants as of March 31, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 135,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit chipotle.com.

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SOURCE Chipotle Mexican Grill