CHIPOTLE IQ RETURNS WITH MORE THAN $1 MILLION IN FREE CHIPOTLE, PLUS NEW DAILY STREAKS, SILVER TICKETS AND A COLLECTIBLE CARD GAME

Rhea-AI Summary

Chipotle Mexican Grill (NYSE:CMG) is bringing back its Chipotle IQ trivia experience for Chipotle Rewards members in the U.S. and Canada from August 18–20, 2026, offering chances to win part of over $1 million in free Chipotle, including BOGO entrées, free Cilantro Lime Sauce, free Queso Blanco and Rewards points.

Each hour, the first 8,000 players scoring 5/5 can win food rewards, with up to 5 million points available daily. New features include Daily Streaks with bonus points and badges, a Silver Ticket Sweepstakes awarding 53 winners burritos for a year, and a limited-edition physical Chipotle IQ card game available via a separate Rewards sweepstakes.

Market Context

CMG's July 27 promotion produced a 4.44% 24-hour reaction, while the July 16 giveaway produced -1.24...

Analysis

CMG's July 27 promotion produced a 4.44% 24-hour reaction, while the July 16 giveaway produced -1.24%. This campaign fits a mixed promotional record; the key risk was whether engagement translated into measurable sales, which the data did not establish.

Key Figures

Free Chipotle value: more than $1 million Silver Ticket players: 53 players Prior-year quizzes: more than 1.8 million quizzes +5 more

8 metrics

Free Chipotle value more than $1 million Chipotle IQ rewards

Silver Ticket players 53 players Chance to win free burritos for a year

Prior-year quizzes more than 1.8 million quizzes Chipotle IQ completed last year

Hourly perfect-score winners 8,000 players First players each hour scoring 5 out of 5

BOGO offers 5,000 offers Hourly food rewards

Cilantro Lime Sauce offers 1,500 offers Hourly food rewards

Queso Blanco offers 1,500 offers Hourly food rewards

Rewards points available up to 5 million points Available each day

Historical Context

5 past events · Latest: Jul 29 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 29	Earnings report	Positive	+12.5%	Raised comparable-sales guidance after Q2 revenue and transaction growth
Jul 27	Promotional campaign	Positive	+4.4%	Two-day free chips-and-guac offer for qualifying digital orders
Jul 16	Promotional campaign	Positive	-1.2%	$1 million burrito giveaway tied to international soccer tournament final
Jul 13	International expansion	Positive	-0.6%	Opened first Mexico restaurant through partnership with Alsea
Jun 08	Promotional campaign	Positive	-0.2%	Launched first Matchday BOGO for soccer jersey-wearing customers

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

CMG's recent promotional announcements produced mixed reactions, with two aligned events and three divergences.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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• From August 18 through August 20, Chipotle Rewards members can put their brand knowledge to the test for a chance to win BUY-ONE-GET-ONE (BOGO) free entrée codes, free Cilantro Lime Sauce offers, free Queso Blanco offers and Chipotle Rewards points¹ 
• New Daily Streaks will reward fans with bonus points and exclusive Chipotle Rewards badges for playing on consecutive days¹
• Through the new Silver Ticket Sweepstakes, 53 players will receive a Silver Ticket for a chance to win free burritos for a year²
• Chipotle is introducing a new, limited-edition physical Chipotle IQ card game, available through a Chipotle Rewards sweepstakes³

NEWPORT BEACH, Calif., Aug. 11, 2026 /PRNewswire/ -- Chipotle Mexican Grill today announced the return of Chipotle IQ, the brand's fan-favorite interactive trivia experience that gives Chipotle Rewards members in the U.S. and Canada the chance to compete for more than $1 million in free Chipotle while testing their knowledge of Chipotle's real ingredients, culinary techniques, community engagement and more.

Beginning August 18, Chipotle Rewards members in the U.S. and Canada can visit ChipotleIQ.com to play for a chance to win BUY-ONE-GET-ONE (BOGO) free entrée codes, free Cilantro Lime Sauce offers, free Queso Blanco offers or Chipotle Rewards points.¹

New this year, Chipotle IQ introduces Daily Streaks, a Silver Ticket Sweepstakes² that gives 53 fans the chance to win free burritos for a year, and a limited-edition physical Chipotle IQ card game available through a Chipotle Rewards sweepstakes.³

"Fans completed more than 1.8 million Chipotle IQ quizzes last year, nearly double the number completed in 2024," said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. "With new challenges, more opportunities to earn rewards and our first-ever collectible card game, we're creating an expanded Chipotle IQ experience that rewards real fandom while giving guests new ways to engage with Chipotle beyond the restaurant." 

What to Expect

1. Fans can test their knowledge by visiting ChipotleIQ.com and signing in with the email linked to their Chipotle Rewards account to begin playing. 
2. Chipotle Rewards members can play Chipotle IQ from 6:00 a.m. PT to 5:59 p.m. PT on Tuesday, August 18, through Thursday, August 20. 
3. Each hour, the first 8,000 Chipotle IQ players who score a 5 out of 5 will win a food reward. Hourly prizes include 5,000 BOGO entrée offers, 1,500 free Cilantro Lime Sauce offers and 1,500 free Queso Blanco offers.
4. Players who score 5 out of 5 may be randomly selected to receive one of 53 Silver Tickets featuring a bonus question. Players who answer the bonus question correctly will win free burritos for a year.²
5. Players who score 4 out of 5 will earn 25 Chipotle Rewards points, while supplies last. Plus, fans who earn a perfect score but do not win a food prize will receive 50 bonus points, while supplies last. Up to 5 million Chipotle Rewards points are available each day.¹
6. Daily Streaks reward fans with bonus points and exclusive Chipotle Rewards badges for playing two and three consecutive days. 
7. Chipotle IQ features multiple-choice and true-or-false questions. Fans can play once per day, with a new opportunity to win each day. 

Chipotle IQ Comes to Life as a Limited-Edition Card Game
For the first time, Chipotle is bringing Chipotle IQ beyond the screen with a limited-edition physical card game inspired by the brand's interactive trivia experience. Designed for fans to play with friends and family while enjoying Chipotle, the collectible card set features more fun Chipotle trivia. Through "The Game Night Sweepstakes," Chipotle Rewards members can exchange 10 points in the Rewards Exchange for a chance to win the exclusive card game and a Build Your Own Family Meal from August 17 through August 31.³

Summer of Extras
From June 1 through August 31, Chipotle Rewards members who opt into Summer of Extras can earn free entrées, bonus points, badges and other exclusive rewards by completing monthly streak challenges. New this year, members can track their rankings against other fans at their favorite Chipotle, view state and national leaderboards, complete side quests for additional points, and later this summer, share their stats on social media. Guests can sign up for Chipotle Rewards and opt into the program at chipotle.com/summer-of-extras.

1 – NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. states & D.C. and CAN who are 13 years of age or older (minors must have parental consent). Contest & Promotion Period: 8/18/26 at 6:00 a.m. PT – 8/20/26 at 5:59 p.m. PT. To enter the Contest, visit https://www.chipotleiq.com and play the Chipotle IQ Trivia Game during a Competition; Limit one (1) BOGO Code prize, one (1) Queso Blanco Code, one (1) Cilantro Lime Sauce Code, one (1) Chipotle Rewards Points Bonus, one (1) Free Burritos for a Year, and one (1) Chipotle Streak Bonus per person and Chipotle Rewards account. See Official Rules at http://www.chipotleiq.com/rules for additional eligibility restrictions, prize descriptions/restrictions/ARVs, and complete details. Sponsor: CMG Strategy Co., LLC.

2 – NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C. and CAN 13+ who are Chipotle Rewards members. Promotion Period: 8/18/26 at 6:00 a.m. PT – 8/20/26 at 5:59 p.m. PT. For Official Rules including how to enter, entry limitations, odds, prize descriptions, & complete details visit http://www.chipotleiq.com/rules. Sponsor: CMG Strategy Co., LLC.

3 – NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C., 13+ who are Chipotle Rewards members. Promotion Period: 8/17/26 at 12:01 a.m. PT – 8/31/26 at 11:59 p.m. PT. Mail-in entries must be postmarked by 8/31/26. For Official Rules including how to enter, free entry method, entry limitations, odds, prize descriptions, & complete details visit http://www.chipotleiq.com/rules. Sponsor: CMG Strategy Co., LLC.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 4,200 restaurants as of June 30, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in the United States, Canada and Europe. With nearly 140,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit chipotle.com. 

 

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SOURCE Chipotle Mexican Grill

FAQ

What is the 2026 Chipotle IQ promotion for Chipotle (CMG) and when does it run?

Chipotle IQ 2026 is a trivia-based promotion for Chipotle Rewards members running from August 18–20, 2026. According to Chipotle, U.S. and Canadian members can play daily at ChipotleIQ.com for chances to win free food offers and Chipotle Rewards points.

What prizes can CMG Chipotle Rewards members win in the 2026 Chipotle IQ game?

Players can win BOGO entrée codes, free Cilantro Lime Sauce, free Queso Blanco, Chipotle Rewards points and Silver Tickets. According to Chipotle, each hour the first 8,000 perfect scores earn food rewards, and up to 5 million Rewards points are available per day during the promotion.

How does the Silver Ticket Sweepstakes work in Chipotle IQ 2026 for CMG customers?

The Silver Ticket Sweepstakes randomly selects some perfect-score players to receive a Silver Ticket with a bonus question. According to Chipotle, 53 players who answer this bonus question correctly will win free burritos for a year, subject to official rules and eligibility requirements.

What are Daily Streaks in Chipotle IQ 2026 for Chipotle (CMG) Rewards members?

Daily Streaks reward members for playing Chipotle IQ on consecutive days. According to Chipotle, Rewards members who participate on two and three straight days can earn bonus points and exclusive Chipotle Rewards badges, adding extra incentives to return and play throughout the promotion window.

How can CMG investors understand the limited-edition Chipotle IQ card game and Game Night Sweepstakes?

Chipotle is launching a physical Chipotle IQ card game via “The Game Night Sweepstakes” from August 17–31, 2026. According to Chipotle, Rewards members can exchange 10 points in Rewards Exchange for a chance to win the collectible card game and a Build Your Own Family Meal.