CNH brands win 2026 Farm Machine of the Year Awards
CNH (NYSE: CNHI) announced on November 12, 2025 that its Case IH and New Holland brands won multiple honors at the 2026 Farm Machine of the Year awards held during Agritechnica in Hanover.
Winners include the Case IH Optum 440 for Premium Tractor; New Holland CX 8.90 PLMi for Combine Harvester; New Holland W170D Forage Power for Material Handling; and the New Holland ForageCam for Smart Farming & Robotics. Awards recognize product features such as 8.7L engines, CVXDrive transmission, telematics, FieldOps™ connectivity, IntelliField™ GPS improvements, and AI camera-based kernel processing.
The announcement highlights CNH’s focus on innovation, sustainability and digital farm technologies and points investors and media to its Agritechnica Tech Area and online resources for more details.
CNH (NYSE: CNHI) ha annunciato 12 novembre 2025 che i marchi Case IH e New Holland hanno ottenuto molteplici riconoscimenti ai premi Farm Machine of the Year 2026, assegnati durante Agritechnica ad Hannover.
I vincitori includono il Case IH Optum 440 per Trattore Premium; il New Holland CX 8.90 PLMi per mietitrebbia; il New Holland W170D Forage Power per Movimentazione del materiale; e il New Holland ForageCam per Smart Farming & Robotics. I premi riconoscono caratteristiche di prodotto quali motori da 8,7 L, trasmissione CVXDrive, telematica, connettività FieldOps™, miglioramenti GPS IntelliField™ e l’elaborazione basata su kernel con AI tramite telecamera.
L'annuncio evidenzia l’impegno di CNH per innovazione, sostenibilità e tecnologie agricole digitali e invita investitori e media all’Agritechnica Tech Area e alle risorse online per ulteriori dettagli.
CNH (NYSE: CNHI) anunció el 12 de noviembre de 2025 que sus marcas Case IH y New Holland ganaron múltiples reconocimientos en los premios Farm Machine of the Year 2026, celebrados durante Agritechnica en Hannover.
Entre los ganadores se encuentran el Case IH Optum 440 para Tractor Premium; el New Holland CX 8.90 PLMi para Cosechadora; el New Holland W170D Forage Power para Manejo de Materiales; y el New Holland ForageCam para Smart Farming & Robotics. Los premios reconocen características del producto como motores de 8,7 L, transmisión CVXDrive, telemática, conectividad FieldOps™, mejoras de GPS IntelliField™ y procesamiento de kernel basado en IA con cámara.
El anuncio destaca el enfoque de CNH en innovación, sostenibilidad y tecnologías agrícolas digitales y señala a inversores y medios su Agritechnica Tech Area y recursos en línea para obtener más detalles.
CNH (NYSE: CNHI)는 2025년 11월 12일에 Case IH와 New Holland 브랜드가 하노버에서 열린 Agritechnica의 2026 Farm Machine of the Year 시상식에서 여러 상을 수상했다고 발표했습니다.
수상자는 Case IH Optum 440을 프리미엄 트랙터로, New Holland CX 8.90 PLMi를 콤바인/콤바인 헤베스터로, New Holland W170D Forage Power를 자재 취급으로, 그리고 New Holland ForageCam을 스마트 팜 & 로보틱스으로 각각 선정했습니다. 상은 8.7L 엔진, CVXDrive 변속, 텔레매틱스, FieldOps™ 연결성, IntelliField™ GPS 개선 및 AI 카메라 기반 커널 처리와 같은 제품 특징을 인정합니다.
발표는 CNH의 혁신, 지속 가능성 및 디지털 농업 기술에 대한 초점을 강조하고 투자자와 언론에 Agritechnica Tech Area와 자세한 정보를 위한 온라인 리소스를 안내합니다.
CNH (NYSE: CNHI) a annoncé le 12 novembre 2025 que ses marques Case IH et New Holland ont remporté plusieurs distinctions lors des prix Farm Machine of the Year 2026, organisés pendant Agritechnica à Hanovre.
Parmi les lauréats figurent le Case IH Optum 440 pour Tracteur Premium; le New Holland CX 8.90 PLMi pour Moissonneuse-bineuse; le New Holland W170D Forage Power pour Manutention de matériel; et le New Holland ForageCam pour Agriculture intelligente & Robotique. Les prix mettent en avant des caractéristiques telles que des moteurs de 8,7 L, une transmission CVXDrive, la télématique, la connectivité FieldOps™, les améliorations GPS IntelliField™ et le traitement du noyau basé sur l’IA par caméra.
L’annonce souligne l’engagement de CNH envers l’innovation, la durabilité et les technologies agricoles numériques et invite les investisseurs et les médias à son Agritechnica Tech Area et à des ressources en ligne pour plus de détails.
CNH (NYSE: CNHI) gab am 12. November 2025 bekannt, dass seine Marken Case IH und New Holland bei den Farm Machine of the Year 2026-Preisen, die während der Agritechnica in Hannover vergeben wurden, mehrere Auszeichnungen erhielten.
Zu den Gewinnern gehören der Case IH Optum 440 für Premium-Traktor; der New Holland CX 8.90 PLMi für Mähdrescher; der New Holland W170D Forage Power für Material Handling; und der New Holland ForageCam für Smart Farming & Robotics. Die Auszeichnungen würdigen Produktmerkmale wie 8,7-Liter-Motoren, CVXDrive-Getriebe, Telematik, FieldOps™-Konnektivität, IntelliField™ GPS-Verbesserungen und KI-basiertes Kernel-Processing per Kamera.
Die Ankündigung hebt CNHs Fokus auf Innovation, Nachhaltigkeit und digitale Landwirtschaftstechnologien hervor und verweist Investoren und Medien auf den Agritechnica Tech Area sowie auf Online-Ressourcen für weitere Details.
CNH (NYSE: CNHI) أعلن في 12 نوفمبر 2025 أن علامتي Case IH وNew Holland فازتا بعدة جوائز في جوائز Farm Machine of the Year 2026 التي أُقيمت خلال Agritechnica في هانوفر.
من بين الفائزين Case IH Optum 440 لـ الجرار المميز؛ New Holland CX 8.90 PLMi لـ المحش العلوي؛ New Holland W170D Forage Power لـ التعامل مع المواد؛ وNew Holland ForageCam لـ الزراعة الذكية والروبوتات. تعترف الجوائز بميزات المنتج مثل محركات 8.7 لتر، ناقل الحركة CVXDrive، التليماتيكا، اتصالات FieldOps™، التحسينات GPS IntelliField™، ومعالجة النواة المستندة إلى الذكاء الاصطناعي باستخدام الكاميرا.
يسلط الإعلان الضوء على تركيز CNH على الابتكار والاستدامة وتقنيات الزراعة الرقمية ويشير إلى المستثمرين ووسائل الإعلام إلى منطقة Agritechnica Tech Area والموارد المتاحة عبر الإنترنت لمزيد من التفاصيل.
- None.
- None.
CNH brands win 2026 Farm Machine of the Year Awards
Hanover, November 12, 2025
Case IH and New Holland, global agriculture brands of CNH (NYSE: CNH), have been recognized for their excellence at the 2026 Farm Machine of the Year awards.
This awards series is presented every two years during Agritechnica - the world’s premiere agricultural trade fair – in Hanover, Germany. They include 13 categories judged by a jury of trade magazine editors specialized in agricultural technology from leading German and international trade publications.
“We are honored to see our Case IH and New Holland brands recognized by the Farm Machine of the Year jury,” said Gerrit Marx, Chief Executive Officer at CNH. “As we showcased at our latest Tech Day here at Agritechnica, we continue to invest in crop cycle innovations that drive customer efficiency, profitability, and sustainability.”
OUR WINNERS
Case IH
The Case IH Optum® 440 took home the ‘Premium Tractor’ category win. This new model leads a line-up of new tractors that extend the Optum range into the 360–435 horsepower segment. They combine a long wheelbase with a compact design, making them suitable for everything from road transport to heavy fieldwork. They feature powerful 8.7-liter engines, a new 60-kph compatible high-speed continuously variable CVXDrive transmission, improved braking, and optional centralized tire inflation control. Built-in precision tech includes telematics, ISOBUS, TIM – where an implement can control the tractor – and the Case IH FieldOps™ digital platform for intelligent fleet and data management.
New Holland
The New Holland CX 8.90 PLMi won the “Combine Harvester” category. The model comes with advanced intelligence technology and connectivity. Our Connectivity Included feature enables real-time data transfer and monitoring via the FieldOps™ digital platform. The range benefits from improved GPS accuracy, and IntelliField™ tech, which enables real-time data sharing between machines, boosting efficiency for large-scale operations. These innovations simplify harvesting and enhance productivity for farmers.
The New Holland W170D Forage Power won the “Material Handling” category. This wheel loader is CNH’s first purpose-built machine for agriculture tasks such as silage clamping and biomass handling. With a 255 horsepower, 6.7-liter engine, it offers a significant power boost over the standard W170D.
The New Holland ForageCam™ won in the “Smart Farming & Robotics” category. This technology employs camera sensors and AI to tailor kernel processing for livestock feed, improving meat and milk nutrition. It uses a spout-mounted camera to continuously analyze crop flow images and detects kernel fragments to assess processing efficacy by assigning a Kernel Processing Score. This score is set by the farmer to tailor their desired processing quality depending on livestock type.
The system then makes active machine adjustments by automatically modifying processing parameters to achieve the desired forage quality. This continuous, in-cab monitoring and adjustment automation capability represents a significant step forward in this segment. The ForageCamTM was also recently awarded a Silver Agritechnica Innovation Awards win.
CONNECT WITH CNH @ AGRITECHNICA
- Visit the CNH brands and Tech Area in Hall 3, Stand 03B21
- Watch the replay from CNH’s 2025 Tech Day at: bit.ly/CNHtechday2025
- Download media materials at: media.cnh.com
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
Media contacts:
| Rebecca Fabian | Alex Ellis |
| North America | United Kingdom |
| Tel. +1 312 515 2249 | Tel. +44 (0)758 106 1696 |
Attachments
- Case IH wins Farm Machine 2026 award for Optum 440
- New Holland CX 8.90 PLMi
- New Holland ForageCam
- New Holland W170D Forage Power
- New Holland wins Farm Machine 2026 award for W170D Forage Power
- New Holland wins Farm Machine 2026 award for CX 8.90 PLMi
- 20251112_PR_CNH_Farm Machine_Awards
- Case IH Optum 440 tractor
FAQ
Which CNH models won 2026 Farm Machine of the Year awards on November 12, 2025?
What features helped the Case IH Optum 440 win the Premium Tractor award (CNHI)?
How does New Holland ForageCam improve forage processing for farmers (CNHI)?
Where and when were the Farm Machine of the Year awards presented for CNH (CNHI)?
How can investors view CNH’s Agritechnica presentation and materials (CNHI)?
