Vita Coco Expands Coconut Juice Line Up with New Piña Colada Flavor
Vita Coco (NASDAQ: COCO) has announced the launch of its new Piña Colada Coconut Juice with pulp, expanding its coconut-based beverage lineup. The new flavor combines pineapple flavors with coconut water and includes coconut pulp, designed to deliver a tropical, vacation-like experience. The product is now available nationwide through retailers, vitacoco.com, Amazon, and select e-commerce platforms.
This strategic product launch is timed for the summer season, adding to Vita Coco's existing product line which includes Original Coconut Water with pulp. The company aims to provide consumers with more variety and new ways to enjoy coconut's natural benefits in an accessible format.
Vita Coco (NASDAQ: COCO) ha annunciato il lancio del suo nuovo Succo di Cocco Piña Colada con polpa, ampliando la sua gamma di bevande a base di cocco. Il nuovo gusto unisce i sapori dell'ananas con l'acqua di cocco e include polpa di cocco, pensato per offrire un'esperienza tropicale e vacanziera. Il prodotto è ora disponibile a livello nazionale tramite rivenditori, vitacoco.com, Amazon e alcune piattaforme di e-commerce selezionate.
Questo lancio strategico è programmato per la stagione estiva, arricchendo la linea di prodotti di Vita Coco che già comprende l'Original Coconut Water con polpa. L'azienda punta a offrire ai consumatori più varietà e nuovi modi per godere dei benefici naturali del cocco in un formato accessibile.
Vita Coco (NASDAQ: COCO) ha anunciado el lanzamiento de su nuevo Jugo de Coco Piña Colada con pulpa, ampliando su línea de bebidas a base de coco. El nuevo sabor combina los sabores de piña con agua de coco e incluye pulpa de coco, diseñado para brindar una experiencia tropical y de vacaciones. El producto ya está disponible a nivel nacional a través de minoristas, vitacoco.com, Amazon y algunas plataformas de comercio electrónico seleccionadas.
Este lanzamiento estratégico está programado para la temporada de verano, sumándose a la línea de productos existente de Vita Coco, que incluye el Original Coconut Water con pulpa. La compañía busca ofrecer a los consumidores más variedad y nuevas formas de disfrutar los beneficios naturales del coco en un formato accesible.
Vita Coco (NASDAQ: COCO)가 새로운 펄프가 들어간 피냐 콜라다 코코넛 주스를 출시하며 코코넛 음료 라인업을 확장했습니다. 이 새로운 맛은 파인애플 맛과 코코넛 워터를 결합하고 코코넛 펄프가 포함되어 있어 열대 휴양지 같은 경험을 제공합니다. 이 제품은 전국 소매점, vitacoco.com, 아마존 및 일부 선정된 전자상거래 플랫폼에서 구매할 수 있습니다.
이번 전략적 제품 출시는 여름 시즌에 맞춰 진행되었으며, 펄프가 포함된 오리지널 코코넛 워터를 포함한 Vita Coco의 기존 제품 라인에 추가되었습니다. 회사는 소비자에게 더 다양한 선택과 코코넛의 자연적인 이점을 쉽게 즐길 수 있는 새로운 방식을 제공하는 것을 목표로 합니다.
Vita Coco (NASDAQ : COCO) a annoncé le lancement de son nouveau Jus de Noix de Coco Piña Colada avec pulpe, élargissant ainsi sa gamme de boissons à base de noix de coco. Cette nouvelle saveur combine les arômes d'ananas avec de l'eau de coco et inclut de la pulpe de noix de coco, conçue pour offrir une expérience tropicale et dépaysante. Le produit est désormais disponible à l'échelle nationale via les détaillants, vitacoco.com, Amazon et certaines plateformes de commerce électronique sélectionnées.
Ce lancement stratégique est prévu pour la saison estivale, venant compléter la gamme existante de Vita Coco qui comprend l'Original Coconut Water avec pulpe. L'entreprise vise à offrir aux consommateurs plus de variété et de nouvelles façons de profiter des bienfaits naturels de la noix de coco dans un format accessible.
Vita Coco (NASDAQ: COCO) hat die Einführung seines neuen Piña Colada Kokosnusssafts mit Fruchtfleisch bekannt gegeben und erweitert damit sein Sortiment an kokosnussbasierten Getränken. Der neue Geschmack kombiniert Ananasaromen mit Kokoswasser und enthält Kokosnussfleisch, um ein tropisches, urlaubsähnliches Erlebnis zu bieten. Das Produkt ist nun landesweit über Einzelhändler, vitacoco.com, Amazon und ausgewählte E-Commerce-Plattformen erhältlich.
Dieser strategische Produktlaunch ist auf die Sommersaison abgestimmt und ergänzt die bestehende Produktlinie von Vita Coco, zu der auch das Original Coconut Water mit Fruchtfleisch gehört. Das Unternehmen möchte den Verbrauchern mehr Vielfalt und neue Möglichkeiten bieten, die natürlichen Vorteile der Kokosnuss in einem zugänglichen Format zu genießen.
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Just in time for summer, this new release provides a tropical escape with every sip
NEW YORK, May 05, 2025 (GLOBE NEWSWIRE) -- Vita Coco (NASDAQ: COCO), the leading coconut water brand in the U.S., is excited to introduce the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp. Perfectly timed for the sunny season ahead, this flavor delivers that vacation-in-a-bottle feeling, blending juicy pineapple flavors and hydrating coconut water for a refreshingly bold, tropical taste, complete with satisfying coconut pulp.
“We wanted to capture the classic vacation feeling of a Piña Colada, but make it more accessible for everyday enjoyment, no blender or beach required,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “With summer just weeks away, Piña Colada Coconut Juice is the perfect addition to your favorite summer traditions, whether you’re enjoying a sweet sip with your favorite summertime dishes, craving something cold and refreshing on a hot day, or looking for a tropical escape without leaving your backyard.”
Since the brand’s beginnings with its Original Coconut Water, Vita Coco has continued to expand its product line with innovative coconut-based beverages, offering consumers new ways to enjoy the natural benefits of coconut. The launch of Piña Colada Coconut Juice with pulp brings even more variety to the lineup, offering a playful and flavorful option that suits a wide range of tastes. Vita Coco Coconut Juice is also available in Original with pulp.
Vita Coco Piña Colada Coconut Juice with pulp is now available at retailers nationwide, as well as online at vitacoco.com, Amazon, and select e-commerce platforms. For additional information about Vita Coco, please visit vitacoco.com and follow the brand on Instagram, TikTok, X, and Facebook.
About The Vita Coco Company
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco, sustainably packaged water Ever & Ever, and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
Press Contact
vitacoco@autumncommunications.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b22689c6-14a1-4581-8187-38b204ab1db4
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