TRAEGER GRILLS REIGNITES THE GRIDDLE CATEGORY FURTHER EXPANDING THE OUTDOOR COOKING EXPERIENCE BY LAUNCHING THE FLATROCK 2 ZONE

Rhea-AI Summary

Traeger (NYSE: COOK) has announced the launch of its new Flatrock 2 Zone Griddle, expanding its griddle lineup with a more compact version of the award-winning Flatrock 3 Zone. The new model, priced at $699, features a two-zone cooking system and streamlined ignition process, designed for smaller spaces while maintaining high-end performance.

Key features include two distinct cooking zones for precise heat control, wind-blocking technology, U-shaped burners for consistent heat distribution, and an EZ-Clean™ grease management system. The griddle also comes with Pop-And-Lock™ accessory rail and folding side shelves for customizable cooking space.

This launch follows the successful introduction of the Flatrock 3 Zone, which established new standards in the griddle cookware category. The product will be available soon through Traeger.com and select retailers across the U.S. and Canada.

Positive

• Product line expansion with new compact griddle model
• Competitive pricing point at $699
• Builds on success of award-winning Flatrock 3 Zone model
• Space-efficient design targeting new market segment

Negative

• Reduced functionality compared to 3 Zone model (only two cooking zones)
• initial availability through select retailers

News Market Reaction

-1.97%

1 alert

-1.97% News Effect

On the day this news was published, COOK declined 1.97%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Traeger's Flatrock 2 Zone Delivers High-End Performance in a Compact, Space-Saving Design Building Off the Award-Winning Innovation of the Flatrock 3 Zone

SALT LAKE CITY, April 3, 2025 /PRNewswire/ -- Traeger, Inc. ("Traeger") (NYSE: COOK), the innovators and category leaders in wood-pellet grills, today announced another addition to its popular griddle lineup, launching the Flatrock 2 Zone Griddle. Traeger's expansion of the griddle lineup with the Flatrock 2 Zone offers the same premium performance as the Flatrock 3 Zone in a more compact and accessible design, making high-quality outdoor cooking more efficient and versatile than ever before.

Traeger's initial entry into the griddle cookware category with the award-winning Flatrock 3 Zone sent shockwaves of excitement through the Traegerhood, setting a new standard and enabling customers to deliver next-level consistency with unmatched flavors. The Flatrock 2 Zone introduces a two-zone cooking system and streamlined ignition process for a more simple, efficient, and accessible cooking experience. Every part of the Flatrock Series of griddles creates an entirely new set of possibilities for all outdoor cooking, bringing fajitas, fried rice, smashed burgers, and epic breakfast feasts to your backyard gatherings.

"It was clear after launching our Flatrock 3 Zone that there is a unique hunger in the outdoor cooking space for the versatility that the griddle category provides," said Jeremy Andrus, Traeger Grills CEO. "As we continue evolving our product offerings, we knew we wanted to introduce that same game-changing innovation and best-in-class quality in a smaller footprint. With its streamlined design and two-zone temperature control, the Flatrock 2 Zone is the perfect outdoor cooking tool for those looking for a high-quality cooking experience without sacrificing space or quality."

Designed with versatility and the ideal cooking experience in mind, the Flatrock 2 Zone is engineered to deliver superior flavor and efficiency, making it an ideal solution for both everyday use and larger outdoor gatherings. The Flatrock 2 Zone is a valuable addition to any outdoor cooking environment and provides users with the following features and benefits.

• TWO DISTINCT COOKING ZONES – Two separate cooking zones provide precise heat control across the entire griddle surface, eliminating hot and cold spots to ensure a perfectly even cook every time—whether you're making a pancake and egg breakfast or cooking fajitas and smashburgers.
• WIND-BLOCKING TECHNOLOGY – Provides edge-to-edge heat coverage with an inlay design allowing users to cook on the entire griddle top without worry of burnout or flare ups.
• EVEN, EFFICIENT HEAT – U-shaped burners provide consistent heat across the griddle surface for reliable cooking performance every time.
• EZ-CLEAN™ GREASE MANAGEMENT – Grease and drippings are funneled into a large, easy-to-access container for hassle-free cleanup after a cook.
• SLIMMED-DOWN SIZE – A smaller form factor makes this grill ideal for tighter spaces, patios, or smaller households—while still delivering expansive space to cook up breakfast, lunch, or dinner.
• CUSTOMIZABLE COOKSPACE – The Pop-And-Lock™ (P.A.L) accessory rail and folding side shelves let you tailor your grill setup to your cooking style.

Available soon on Traeger.com and select retailers across the U.S. and Canada for $699, the Flatrock 2 Zone streamlines the user experience delivering flavor-driven performance at an exceptional value. To learn more about Traeger Grills, please visit www.Traeger.com or follow them on YouTube, Facebook, X, and Instagram.

ABOUT TRAEGER GRILLS®
Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. After 35 years, Traeger entered the griddle category further establishing its leadership position in the outdoor cooking space by introducing innovative alternatives to griddle, sear, fry, steam, sauté and more, all in one place. The grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of Traeger's platform and are complemented by Traeger wood pellets, rubs, sauces, and accessories.

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SOURCE Traeger Grills

FAQ

What is the price of Traeger's new Flatrock 2 Zone Griddle (COOK)?

The Traeger Flatrock 2 Zone Griddle is priced at $699 and will be available through Traeger.com and select retailers in the U.S. and Canada.

How does the Flatrock 2 Zone differ from the Flatrock 3 Zone model?

The Flatrock 2 Zone offers a more compact design with two cooking zones instead of three, featuring a streamlined ignition process while maintaining the same premium performance as the 3 Zone model.

What are the key features of Traeger's Flatrock 2 Zone Griddle?

Key features include two distinct cooking zones, wind-blocking technology, U-shaped burners for even heat, EZ-Clean™ grease management, and Pop-And-Lock™ accessory rail with folding side shelves.

What types of food can be cooked on the Traeger Flatrock 2 Zone Griddle?

The griddle is versatile for cooking fajitas, fried rice, smashed burgers, and breakfast items like pancakes and eggs.