KYLIE COSMETICS CELEBRATES A DECADE OF BEAUTY WITH 10-YEAR ANNIVERSARY
Rhea-AI Summary
Kylie Cosmetics (NYSE: COTY) marks its 10-year anniversary on October 21, 2025, celebrating growth from the 2015 Kylie Lip Kit debut to a global beauty brand.
The brand now offers over 400 SKUs, is sold in 65+ countries, relaunched in 2021 with clean, vegan, cruelty-free formulations, and expanded into fragrance—its first scent, Cosmic Kylie Jenner, ranked as a bestselling fragrance launch in the USA and UK in 2024.
To commemorate the milestone, Kylie Cosmetics launched a limited-edition King Kylie Collection on October 18 and is hosting a Los Angeles pop-up from October 18–26.
Positive
- None.
Negative
- None.
News Market Reaction – COTY
On the day this news was published, COTY gained 0.24%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Kylie Jenner launched Kylie Cosmetics in November 2015 – inspired by her love of makeup, she created her debut product, the Kylie Lip Kit, to fill a gap in the market she saw when she had trouble finding lip liners and lipsticks that matched. The Lip Kit sold out in less than a minute of launch, and instantly disrupted the beauty industry with its direct-to-consumer model. What began with that iconic product has since grown into a full-scale global cosmetics powerhouse, now developed in partnership with Coty Inc. (NYSE: COTY), with clean and vegan formulations that deliver high performance, high pigment, and long-lasting color.
"I have always loved makeup, and believed it's really important to pursue something you love – and I've had the honor of doing what I love for the last 10 years with Kylie Cosmetics," said Kylie Jenner. "When I started Kylie Cosmetics, my goal was to create high-quality, accessible products that I truly loved and used. I wanted to ensure each product was designed for a specific purpose, and helped people feel their best when they wore it. A decade later, that commitment is stronger than ever, with our shift to clean and vegan formulas, our expansion into new countries, and all the incredible new product launches that showcase our innovation. I am so proud of what we have built and can't wait for what's next."
This dedication to innovation and quality is evident in several key milestones throughout the brand's history. Following the initial success of the Lip Kits, Kylie Cosmetics rapidly expanded its offerings to include a full line of face, eye, and brow products, building a comprehensive beauty portfolio with over 400 SKUs, including expanding into the complexion category by launching foundation, concealer, and an award-winning Skin Tint Blurring Elixir. In 2021, the brand underwent a full relaunch, reformulating its entire line with clean, vegan, and cruelty-free ingredients to deliver the high-quality, high-performance products fans love. Since then, Kylie Cosmetics has become available in over 65 countries, continuing to disrupt the marketplace with innovations across color, skincare, and most recently, fragrance. Her first fragrance, Cosmic Kylie Jenner, became an instant blockbuster success, ranking as the bestselling fragrance launch in the
To celebrate this milestone, the brand is launching a limited-edition King Kylie Collection, which pays tribute to the original King Kylie era by blending nostalgia with a modern feel. The collection features a new eyeshadow palette inspired by Kylie's ever-changing hair colors, lip glazes reminiscent of her very first glosses, and the best-selling Matte Lip Kits re-released in the original packaging and shades from the brand's 2015 debut. The collection also includes a highlighter brush and a loose powder highlighter to complete the look. The collection debuted on KylieCosmetics.com on October 18th, and will roll out to omnichannel retailers.
Kylie Cosmetics will celebrate its 10-year anniversary and the launch of the limited-edition King Kylie collection with a pop-up in WeHo,
MEDIA CONTACT: TAYLOR QUINTANO, TQUINTANO@FULLPIC.COM
View original content to download multimedia:https://www.prnewswire.com/news-releases/kylie-cosmetics-celebrates-a-decade-of-beauty-with-10-year-anniversary-302590295.html
SOURCE Kylie Cosmetics
FAQ
What did Kylie Cosmetics announce for its 10-year anniversary (COTY) on October 21, 2025?
When did the limited-edition King Kylie Collection debut and where can I buy it for COTY investors tracking the launch?
What product scope and scale did Kylie Cosmetics disclose that matters to COTY shareholders?
How did Kylie Cosmetics describe its formulation and relaunch tied to the 10-year milestone?
What expansion into new categories did Kylie Cosmetics highlight relevant to COTY's brand strategy?
Where and when is the Kylie Cosmetics 10-year pop-up event for consumers and investors to observe retail activity?
