KYLIE COSMETICS CELEBRATES A DECADE OF BEAUTY WITH 10-YEAR ANNIVERSARY
Kylie Cosmetics (NYSE: COTY) marks its 10-year anniversary on October 21, 2025, celebrating growth from the 2015 Kylie Lip Kit debut to a global beauty brand.
The brand now offers over 400 SKUs, is sold in 65+ countries, relaunched in 2021 with clean, vegan, cruelty-free formulations, and expanded into fragrance—its first scent, Cosmic Kylie Jenner, ranked as a bestselling fragrance launch in the USA and UK in 2024.
To commemorate the milestone, Kylie Cosmetics launched a limited-edition King Kylie Collection on October 18 and is hosting a Los Angeles pop-up from October 18–26.
Kylie Cosmetics (NYSE: COTY) celebra il suo decimo anniversario il 21 ottobre 2025, segnando la crescita dall'esordio del Kylie Lip Kit nel 2015 a un marchio di bellezza globale.
Il marchio ora propone oltre 400 SKU, è venduto in 65+ paesi, è stato rilanciato nel 2021 con formulazioni pulite, vegane e cruelty-free, e si è espanso nel profumo—la sua prima fragranza, Cosmic Kylie Jenner, si è classificata come una delle fragranze di maggior successo lanciato negli USA e nel Regno Unito nel 2024.
Per celebrare questo traguardo, Kylie Cosmetics ha lanciato una collezione in edizione limitata King Kylie Collection il 18 ottobre e terrà una pop-up a Los Angeles dall'18 al 26 ottobre.
Kylie Cosmetics (NYSE: COTY) celebra su décimo aniversario el 21 de octubre de 2025, conmemora el crecimiento desde el debut de Kylie Lip Kit en 2015 hasta convertirse en una marca de belleza global.
La marca ofrece ahora más de 400 SKUs, se vende en 65+ países, se relanzó en 2021 con formulaciones limpias, veganas y sin crueldad, y se expandió a fragancias—su primera fragancia, Cosmic Kylie Jenner, fue una de las fragancias más vendidas en EE. UU. y Reino Unido en 2024.
Para conmemorar el hito, Kylie Cosmetics lanzó una colección de edición limitada King Kylie Collection el 18 de octubre y está organizando una pop-up en Los Ángeles del 18 al 26 de octubre.
Kylie Cosmetics (NYSE: COTY)는 2025년 10월 21일에 10주년을 맞이하며, 2015년 Kylie Lip Kit의 데뷔에서 글로벌 뷰티 브랜드로 성장한 것을 축하합니다.
브랜드는 현재 400 SKU 이상을 제공하고 65개국 이상에서 판매되며, 2021년에는 클린하고 비건이며 크루얼티 프리 포뮬러로 리런칭했고, 향수로 확장했습니다—첫 향수 Cosmic Kylie Jenner는 2024년에 미국과 영국에서 베스트셀링 프래그런스로 선정되었습니다.
이 기념일을 기념하기 위해 Kylie Cosmetics는 10월 18일에 한정판 King Kylie Collection을 출시했고 10월 18일부터 26일까지 로스앤젤레스에서 팝업 스토어를 개최합니다.
Kylie Cosmetics (NYSE: COTY) marque son 10e anniversaire le 21 octobre 2025, célébrant la croissance depuis le lancement du Kylie Lip Kit en 2015 jusqu'à devenir une marque mondiale de beauté.
La marque propose désormais plus de 400 SKU, est vendue dans 65+ pays, relancée en 2021 avec des formulations propres, véganes et sans cruauté, et s'est étendue aux parfums—son premier fragrance, Cosmic Kylie Jenner, s'est classée parmi les lancements de parfums les plus vendus aux États-Unis et au Royaume-Uni en 2024.
Pour commémorer l'étape, Kylie Cosmetics a lancé une collection en édition limitée King Kylie Collection le 18 octobre et organise une pop-up à Los Angeles du 18 au 26 octobre.
Kylie Cosmetics (NYSE: COTY) feiert am 21. Oktober 2025 ihr 10-jähriges Jubiläum und blickt auf Wachstum vom Debüt des Kylie Lip Kit im Jahr 2015 bis zur globalen Schönheitsmarke zurück.
Die Marke bietet jetzt über 400 SKUs an, wird in 65+ Ländern verkauft, wurde 2021 mit sauberen, veganen, cruelty-free Formulierungen neu gestartet und ist in Duftnoten expandiert—ihr erster Duft, Cosmic Kylie Jenner, war 2024 ein Bestseller-Duftstart in den USA und im Vereinigten Königreich.
Um dieses Jubiläum zu feiern, hat Kylie Cosmetics am 18. Oktober eine limitierte Kollektion King Kylie Collection eingeführt und veranstaltet vom 18. bis 26. Oktober einen Pop-up in Los Angeles.
Kylie Cosmetics (NYSE: COTY) تحتفل بعيدها العاشر في 21 أكتوبر 2025، مع الاحتفال بالنمو منذ ظهور Kylie Lip Kit في 2015 حتى أن تصبح علامة تجميل عالمية.
تقدم العلامة الآن أكثر من 400 SKU، وتباع في 65+ دولة، وأُعيد إطلاقها في 2021 بتركيبات نظيفة، نباتية، وخالية من القسوة، وتوسعت إلى العطور—أول عطر لها Cosmic Kylie Jenner، وُضع كأحد أكثر عُطور الإطلاق نجاحاً في الولايات المتحدة والمملكة المتحدة في 2024.
تكريماً لهذه milestones أطلقت Kylie Cosmetics مجموعة حمراء محدودة King Kylie Collection في 18 أكتوبر وتستضيف pop-up في لوس أنجلوس من 18 إلى 26 أكتوبر.
Kylie Cosmetics (NYSE: COTY) 将于2025年10月21日迎来十周年纪念，庆祝自2015年 Kylie Lip Kit 首次亮相以来成为全球美妆品牌的增长。
该品牌现提供超过 400 SKU，在 65+ 个国家销售，2021年以清洁、纯素、无残酷配方重新推出，并拓展到香氛领域—其第一款香水 Cosmic Kylie Jenner 在2024年美国和英国被列为热销香水之一。
为纪念这一里程碑，Kylie Cosmetics 于10月18日推出限量版 King Kylie Collection，并于10月18日至26日期间在洛杉矶设立快闪店。
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Kylie Jenner launched Kylie Cosmetics in November 2015 – inspired by her love of makeup, she created her debut product, the Kylie Lip Kit, to fill a gap in the market she saw when she had trouble finding lip liners and lipsticks that matched. The Lip Kit sold out in less than a minute of launch, and instantly disrupted the beauty industry with its direct-to-consumer model. What began with that iconic product has since grown into a full-scale global cosmetics powerhouse, now developed in partnership with Coty Inc. (NYSE: COTY), with clean and vegan formulations that deliver high performance, high pigment, and long-lasting color.
"I have always loved makeup, and believed it's really important to pursue something you love – and I've had the honor of doing what I love for the last 10 years with Kylie Cosmetics," said Kylie Jenner. "When I started Kylie Cosmetics, my goal was to create high-quality, accessible products that I truly loved and used. I wanted to ensure each product was designed for a specific purpose, and helped people feel their best when they wore it. A decade later, that commitment is stronger than ever, with our shift to clean and vegan formulas, our expansion into new countries, and all the incredible new product launches that showcase our innovation. I am so proud of what we have built and can't wait for what's next."
This dedication to innovation and quality is evident in several key milestones throughout the brand's history. Following the initial success of the Lip Kits, Kylie Cosmetics rapidly expanded its offerings to include a full line of face, eye, and brow products, building a comprehensive beauty portfolio with over 400 SKUs, including expanding into the complexion category by launching foundation, concealer, and an award-winning Skin Tint Blurring Elixir. In 2021, the brand underwent a full relaunch, reformulating its entire line with clean, vegan, and cruelty-free ingredients to deliver the high-quality, high-performance products fans love. Since then, Kylie Cosmetics has become available in over 65 countries, continuing to disrupt the marketplace with innovations across color, skincare, and most recently, fragrance. Her first fragrance, Cosmic Kylie Jenner, became an instant blockbuster success, ranking as the bestselling fragrance launch in the
To celebrate this milestone, the brand is launching a limited-edition King Kylie Collection, which pays tribute to the original King Kylie era by blending nostalgia with a modern feel. The collection features a new eyeshadow palette inspired by Kylie's ever-changing hair colors, lip glazes reminiscent of her very first glosses, and the best-selling Matte Lip Kits re-released in the original packaging and shades from the brand's 2015 debut. The collection also includes a highlighter brush and a loose powder highlighter to complete the look. The collection debuted on KylieCosmetics.com on October 18th, and will roll out to omnichannel retailers.
Kylie Cosmetics will celebrate its 10-year anniversary and the launch of the limited-edition King Kylie collection with a pop-up in WeHo,
MEDIA CONTACT: TAYLOR QUINTANO, TQUINTANO@FULLPIC.COM
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SOURCE Kylie Cosmetics
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