Creative Realities Deploys Digital Display Solution at Circle K Mexico to Drive Sales and Advance Sustainability Efforts
Creative Realities (NASDAQ: CREX) has successfully deployed a proof-of-concept digital signage system at Circle K Mexico. The initiative features four promotional screens at a select location, delivering localized content, seasonal promotions, and corporate news to customers.
The deployment marks Circle K Mexico's first digital signage implementation, combining ReflectView content management software with hardware and technical support from Creative Realities. Following successful results, Circle K plans to expand the pilot to five additional stores, with potential nationwide rollout to up to 200 stores.
The initiative aims to reduce environmental impact by decreasing paper and plastic waste while enabling better tracking of promotional campaign performance and sales behavior.
Creative Realities (NASDAQ: CREX) ha implementato con successo un sistema di segnaletica digitale proof-of-concept presso Circle K Messico. L'iniziativa prevede quattro schermi promozionali in una sede selezionata, offrendo contenuti localizzati, promozioni stagionali e notizie aziendali ai clienti.
Questa installazione rappresenta la prima implementazione di segnaletica digitale per Circle K Messico, combinando il software di gestione dei contenuti ReflectView con l'hardware e il supporto tecnico di Creative Realities. Dopo i risultati positivi, Circle K intende estendere il progetto pilota a cinque negozi aggiuntivi, con un potenziale lancio nazionale fino a 200 punti vendita.
L'iniziativa mira a ridurre l'impatto ambientale diminuendo l'uso di carta e plastica, permettendo al contempo un migliore monitoraggio delle performance delle campagne promozionali e del comportamento d'acquisto.
Creative Realities (NASDAQ: CREX) ha implementado con éxito un sistema de señalización digital de prueba de concepto en Circle K México. La iniciativa cuenta con cuatro pantallas promocionales en una ubicación seleccionada, ofreciendo contenido localizado, promociones de temporada y noticias corporativas a los clientes.
Esta implementación marca la primera señalización digital de Circle K México, combinando el software de gestión de contenido ReflectView con hardware y soporte técnico de Creative Realities. Tras los resultados exitosos, Circle K planea expandir el piloto a cinco tiendas adicionales, con un posible despliegue nacional de hasta 200 tiendas.
La iniciativa busca reducir el impacto ambiental disminuyendo el uso de papel y plástico, al tiempo que permite un mejor seguimiento del rendimiento de las campañas promocionales y el comportamiento de ventas.
Creative Realities (NASDAQ: CREX)는 Circle K 멕시코에서 개념 증명 디지털 사이니지 시스템을 성공적으로 배포했습니다. 이 프로젝트는 선택된 한 지점에 네 대의 프로모션 스크린을 설치하여 현지화된 콘텐츠, 계절별 프로모션 및 기업 뉴스를 고객에게 제공합니다.
이번 배포는 Circle K 멕시코의 첫 디지털 사이니지 도입으로, ReflectView 콘텐츠 관리 소프트웨어와 Creative Realities의 하드웨어 및 기술 지원이 결합되었습니다. 성공적인 결과에 따라 Circle K는 추가 5개 매장으로 파일럿을 확장하고, 최대 200개 매장까지 전국적으로 확대할 계획입니다.
이 프로젝트는 종이와 플라스틱 쓰레기를 줄여 환경 영향을 최소화하는 동시에 프로모션 캠페인 성과와 판매 행동을 더 잘 추적할 수 있도록 하는 것을 목표로 합니다.
Creative Realities (NASDAQ : CREX) a déployé avec succès un système de signalétique numérique en phase de preuve de concept chez Circle K Mexique. L'initiative comprend quatre écrans promotionnels dans un emplacement sélectionné, diffusant du contenu localisé, des promotions saisonnières et des actualités d'entreprise aux clients.
Ce déploiement marque la première mise en place de signalétique numérique chez Circle K Mexique, combinant le logiciel de gestion de contenu ReflectView avec le matériel et le support technique de Creative Realities. Suite aux résultats positifs, Circle K prévoit d'étendre le projet pilote à cinq magasins supplémentaires, avec un déploiement potentiel à l'échelle nationale pouvant atteindre 200 magasins.
L'initiative vise à réduire l'impact environnemental en diminuant les déchets de papier et de plastique tout en permettant un meilleur suivi des performances des campagnes promotionnelles et du comportement d'achat.
Creative Realities (NASDAQ: CREX) hat erfolgreich ein Proof-of-Concept für ein Digital Signage-System bei Circle K Mexiko implementiert. Die Initiative umfasst vier Werbebildschirme an einem ausgewählten Standort, die lokalisierten Content, saisonale Aktionen und Unternehmensnachrichten an Kunden ausspielen.
Die Einführung markiert die erste Digital Signage-Implementierung von Circle K Mexiko und kombiniert die ReflectView Content-Management-Software mit Hardware und technischem Support von Creative Realities. Nach erfolgreichen Ergebnissen plant Circle K, die Pilotphase auf fünf weitere Filialen auszuweiten und möglicherweise landesweit auf bis zu 200 Filialen zu expandieren.
Das Projekt zielt darauf ab, die Umweltbelastung durch die Reduzierung von Papier- und Plastikmüll zu verringern und gleichzeitig eine bessere Nachverfolgung der Leistung von Werbekampagnen und des Kaufverhaltens zu ermöglichen.
- Potential expansion to up to 200 Circle K stores nationwide in Mexico
- Entry into Mexican and Latin American markets represents significant growth opportunity
- Solution enables tracking of sales behavior and campaign performance
- Environmental benefits through reduction of paper and plastic waste
- Initial deployment limited to only one location with four screens
- Nationwide rollout dependent on successful pilot results
Pilot leverages localized digital signage to reduce environmental impact and enhance customer engagement, setting the stage for potential nationwide rollout
MEXICO CITY, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX), a leading provider of digital signage and media solutions, announced today the successful deployment of a proof-of-concept (PoC) digital signage system at Circle K Mexico. The initiative, launched at a select location, includes four promotional screens showcasing localized content that will deliver seasonal promotions, corporate news and timely offers directly to customers.
This innovative deployment follows Creative Realities’ recent announcement of its expansion into Mexico and the broader Latin American market. It marks Circle K Mexico's first foray into digital signage, deploying a dynamic, yet environmentally friendly solution.
By reducing its reliance on printed signs, the initiative supports Circle K’s sustainability goals, cutting costs and significantly decreasing the environmental impact of paper and plastic waste. Just as importantly, it enables the company to track sales behavior in promoted product categories and directly link campaign performance to results on the shelf.
"Deploying digital signage at Circle K Mexico represents a transformative moment for both the brand and convenience retail across Latin America," said Julian Arcila, Director, LATAM and Marketing Director at Creative Realities. "By providing targeted, timely and sustainable promotional content directly to shoppers, we’re creating a more engaging experience while significantly reducing the store’s environmental footprint."
Creative Realities delivered end-to-end support for the deployment, including hardware, ReflectView content management software, network strategy, technical assistance, and content optimization. Displays showcase localized content customized for store visitors, with promotions refreshed monthly to maintain ongoing relevance and impact.
Circle K Mexico anticipates a significant sales lift and substantial cost savings through the digital signage initiative, driven by reduced reliance on printed promotional materials. Following successful results from this initial PoC, Circle K intends to expand the pilot across five additional stores, with the potential for eventual deployment in up to 200 stores nationwide.
"Digital transformation isn't simply about technology. It's about changing the way customers engage with brands," added Arcila. "We envision Circle K Mexico becoming a leader in digital-first retail, demonstrating clearly how innovation and sustainability drive both business growth and environmental responsibility."
About Creative Realities, Inc.
Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its ClarityTM, ReflectViewTM, and iShowroomTM Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day-to-day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogicTM and AdLogic CPM+TM programmatic advertising platforms. For more information about Creative Realties, Inc. and its full range of digital signage solution capabilities, please visit www.cri.com.
Cautionary Note on Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995, each as amended, and includes, among other things, discussions of our business strategies, product releases, future plans and operations and capital resources. Words such as "estimates," "projects," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the “Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024, and the Company’s subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our ability to successfully and timely complete the pilot project, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the Company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Contacts
Media Inquiries
Breanne Ngo
bngo@ideagrove.com
Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
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