Cronos Unveils New Spinach® 1.2g Vapes and SOURZ by Spinach® Gummies Enhanced with Rare Cannabinoids
Rhea-AI Summary
Cronos Group (NASDAQ: CRON) has announced the launch of new cannabis products under its Spinach® brand, introducing three new 1.2g vape products and expanding its SOURZ by Spinach® edible line.
The new vape lineup features:
- Mango Kiwi Haze CBC (Sativa) with 1:10 CBC-to-THC ratio
- Peach Passionfruit Kush CBN (Indica) with 1:10 CBN-to-THC ratio
- Strawberry Watermelon OG CBG (Hybrid) with 1:10 CBG-to-THC ratio
Each vape contains 1,000mg of THC and features winterized, distilled cannabis extract with ceramic heaters and stainless steel components. The SOURZ by Spinach® Fully Blasted lineup includes new 10mg THC gummies enhanced with rare cannabinoids in three flavors: Mango Lime (with CBC), Peach Passionfruit (with CBN), and Strawberry Watermelon (with CBG).
Positive
- Product line expansion with innovative vape and edible offerings
- Integration of rare cannabinoids into existing successful product lines
- Enhanced product quality with premium components (ceramic heaters, stainless steel)
- Strong marketing support with budtender education and point-of-purchase materials
Negative
- None.
Insights
Cronos expands product portfolio with rare cannabinoid-enhanced vapes and gummies, showing innovation in premium cannabis without clear financial impact indicators.
This product expansion by Cronos demonstrates a strategic focus on differentiation through rare cannabinoids in the increasingly competitive cannabis market. The company is leveraging CBC, CBN, and CBG to create targeted experiences beyond simple THC potency, with each formulation featuring specific 1:10 cannabinoid-to-THC ratios.
The technical specifications—ceramic heaters, winterized extracts, and stainless steel components—position these offerings firmly in the premium segment of the cannabis market. This premiumization strategy aligns with industry trends as consumers become more sophisticated and selective about their cannabis products.
The simultaneous expansion across both vape and edible categories under their best-selling Spinach brand shows Cronos is strengthening their position in two of the highest-margin product segments in cannabis. The specialized formulations (Sativa, Indica, and Hybrid varieties) suggest Cronos is targeting experienced consumers seeking specific effects rather than just potency.
The company's investment in retail education through budtender training and enhanced point-of-purchase materials indicates recognition that success with more complex cannabinoid profiles requires consumer education. This comprehensive launch approach demonstrates solid execution capabilities, although the announcement lacks any metrics or projections to assess potential revenue impact or market reception.
TORONTO, April 22, 2025 (GLOBE NEWSWIRE) -- Cronos Group Inc.’s (NASDAQ: CRON) (TSX: CRON) (“Cronos” or the “Company”) best-selling cannabis brand, Spinach®, is thrilled to introduce three all-new 1.2g vape products, each expertly crafted with premium THC and enhanced with rare cannabinoids for a uniquely elevated experience. Along with these innovative vape offerings, Cronos is also unveiling new SOURZ by Spinach® Fully Blasted flavors, infused with rare cannabinoids.
The new lineup includes three new 1.2 gram vapes in the following formats:
- Mango Kiwi Haze CBC (Sativa): A refreshing, uplifting blend with a 1:10 CBC-to-THC ratio.
- Peach Passionfruit Kush CBN (Indica): A dreamy, restful experience with a 1:10 CBN-to-THC ratio.
- Strawberry Watermelon OG CBG (Hybrid): A blissful, relaxed high with a 1:10 CBG-to-THC ratio.
Designed for consumers who prioritize both potency and added value, these vapes deliver 1,000mg of THC without compromising on the unique benefits of rare cannabinoids. Each product features winterized, distilled cannabis extract for purity, combined with terpene-rich flavors inspired by renowned cultivars. All Spinach® vapes are crafted with ceramic heaters, stainless steel components, and food-grade materials to ensure quality and a smooth experience.
In addition to the Spinach® vape launch, Cronos is expanding its best-selling edible line, SOURZ by Spinach®, with the new Fully Blasted lineup with each package containing one 10mg THC gummy in bold, fruit-forward flavors:
- Mango Lime: Tropical mango and tangy lime flavors with 10mg CBC and 10mg THC per gummy.
- Peach Passionfruit: Peach and exotic passionfruit flavors with a balanced ratio of 10mg CBN and 10mg THC per gummy.
- Strawberry Watermelon: Strawberry and refreshing watermelon flavors with 10mg CBG and 10mg THC per gummy.
“We are thrilled to expand our Spinach® 1.2g vape and SOURZ by Spinach® Fully Blasted lineups with these innovative products that combine THC potency and the added benefits of rare cannabinoids. This new lineup will deliver what so many consumers are looking for: mouthwatering flavors, rare cannabinoid enhancers, and THC,” said Mike Gorenstein, Chairman, President, and CEO of Cronos Group. “Cronos is committed to delivering exceptional cannabis experiences that meet evolving consumer preferences. Our goal is to continually innovate and provide our adult consumers with high-quality, enjoyable cannabis experiences. These new flavors and formulations reflect our dedication to quality, innovation, and giving consumers more reasons to choose Spinach®.”
The launch is backed by the brand’s in-store trade marketing, with dedicated budtender education, digital placements, and enhanced point-of-purchase materials. For more information and availability, please visit: spinachcannabis.com.
About Cronos Group Inc.
Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®. For more information about Cronos and its brands, please visit: thecronosgroup.com.
Forward-looking Statements
This press release may contain information that may constitute “forward-looking information” or “forward-looking statements” within the meaning of applicable Canadian and U.S. securities laws and court decisions (collectively, “Forward-looking Statements”). All information contained herein that is not clearly historical in nature may constitute Forward-looking Statements. In some cases, Forward-looking Statements can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “plan”, “anticipate”, “intend”, “potential”, “estimate”, “believe” or the negative of these terms, or other similar expressions intended to identify Forward-looking Statements. Some of the Forward-looking Statements contained in this press release include statements about product launches and innovations and the consumer experience with respect thereto; and the Company’s intention to build an international iconic brand portfolio and develop disruptive intellectual property by advancing cannabis research, technology and product development. Forward-looking Statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive risks. Financial results, performance or achievements expressed or implied by those Forward-looking Statements and the Forward-looking Statements are not guarantees of future performance. A discussion of some of the material risks applicable to the Company can be found in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024, which has been filed on SEDAR+ and EDGAR and can be accessed at www.sedarplus.ca and www.sec.gov/edgar, respectively. Any Forward-looking Statement included in this press release is made as of the date of this press release and, except as required by law, Cronos disclaims any obligation to update or revise any Forward-looking Statement. Readers are cautioned not to put undue reliance on any Forward-looking Statement.
Media Relations Contact:
Emily Whalen
media.relations@thecronosgroup.com
Investor Relations Contact:
Harrison Aaron
investor.relations@thecronosgroup.com
FAQ
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