G-SHOCK AND CROCS LAUNCH FIRST-EVER COLLABORATION: WHERE LEGENDARY TOUGHNESS MEETS STREET-READY DESIGN

Rhea-AI Summary

G-SHOCK and Crocs (CROX) have unveiled their first-ever collaboration, launching a limited-edition collection that combines G-SHOCK's legendary toughness with street-style design. The centerpiece is the debut of Crocs Echo Wave silhouette featuring a glow-in-the-dark finish and custom marbled ankle strap. The collection introduces an innovative modular watch case that can be worn traditionally on the wrist or integrated directly into the Echo Wave clog through its rivet system. The timepiece features shock resistance, 200-meter water resistance, world time functionality, stopwatch, timer, alarms, and LED lighting. The G-SHOCK Echo Wave Bundle will be available from May 27th for $200 through select retailers and Crocs.com.

Positive

• Strategic partnership with a renowned brand (G-SHOCK) could enhance brand visibility and appeal
• New innovative product offering combining footwear with wearable technology
• Premium pricing at $200 per bundle indicates potential for higher margins

Negative

• None.

Limited-edition collection debuts glow-in-the-dark Echo Wave and a convertible G-SHOCK timepiece

DOVER, N.J., May 13, 2025 /PRNewswire/ -- Today, Casio America, Inc. is excited to announce a first-of-its-kind collaboration between G-SHOCK, the brand known for its uncompromising toughness, and global footwear icon Crocs. Together, the two cultural powerhouses introduce a limited-edition collection that blends rugged utility with street-ready design, pushing the boundaries of self-expression and functional fashion.

The release is the debut of Crocs Echo Wave silhouette in a glow-in-the-dark finish, marking the first partnership to feature this fan-favorite design. This exclusive design is enhanced by a custom marbled ankle strap inspired by G-SHOCK's iconic durability and precise craftsmanship. Bold and unconventional, the Echo Wave blends style with edge, making it a true standout in any setting.

This release marks a pivotal moment for G-SHOCK and Crocs with the introduction of a modular watch case that can be worn on the wrist or snapped directly into a specially designed Crocs Echo Wave. The watch case is easily removed from the strap and seamlessly transitioned into the clog's rivet system, redefining how and where a watch can be worn. Whether on your wrist or integrated into your footwear, the timepiece is designed to move with you, boldly and on your terms.

The new timepiece is designed with the following features: 

• Shock-Resistant structure
• 200 Meter Water resistance
• World Time (48 cities / 31 Time Zones)
• 1/100-sSecond Stopwatch
• Countdown Timer
• 5 Daily Alarms
• Double LED light (Super Illuminator)

Starting May 27th, the G-SHOCK Echo Wave Bundle will retail for $200 at select wholesale partners, and on Crocs.com. For more information about new releases and the G-SHOCK brand, visit gshock.casio.com/us.  

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.casio.com/us/ 

About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

FOR MEDIA INQUIRIES CONTACT:
5WPR
gshock@5wpr.com 

Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
clederer@casio.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/g-shock-and-crocs-launch-first-ever-collaboration-where-legendary-toughness-meets-street-ready-design-302454124.html

SOURCE Casio America, Inc.

FAQ

When will the Crocs (CROX) G-SHOCK Echo Wave Bundle be released and how much will it cost?

The G-SHOCK Echo Wave Bundle will be available starting May 27th, 2025, and will retail for $200 at select wholesale partners and on Crocs.com.

What are the unique features of the Crocs (CROX) G-SHOCK collaboration?

The collaboration features a glow-in-the-dark Echo Wave silhouette with a custom marbled ankle strap and a modular watch case that can be worn on the wrist or integrated into the clog's rivet system.

What are the technical specifications of the G-SHOCK watch in the Crocs collaboration?

The watch features shock resistance, 200-meter water resistance, world time (48 cities/31 time zones), 1/100-second stopwatch, countdown timer, 5 daily alarms, and double LED light.

Where can I buy the Crocs (CROX) G-SHOCK Echo Wave Bundle?

The bundle will be available through select wholesale partners and on Crocs.com starting May 27th, 2025.