Carvana and Rush Soccer Extend Multi-Year Partnership, Launch Youth Soccer Scholarship Fund

The renewed sponsorship adds a scholarship fund for players across a domestic soccer network with more than 60,000 players.

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10/13/2026 - 08:00 AM EDT

New $200,000 Scholarship Will Help Expand Access to Youth Soccer Across Rush Soccer’s U.S. Network

PHOENIX--(BUSINESS WIRE)-- Carvana (NYSE: CVNA), the leading e-commerce platform for buying and selling cars, today announced a multi-year extension of its partnership with Rush Soccer, the world's largest youth soccer club, continuing Carvana's role as the front-of-kit sponsor on all Rush Soccer game jerseys.

Carvana Extends Multi-Year Partnership with Rush Soccer

As soccer continues to grow across the United States, Rush Soccer and Carvana are building on a partnership that began in 2025. With more than 60,000 players across Rush Soccer’s domestic network, the two organizations are focused on creating even more opportunity and access for the next generation of players and supporting youth soccer communities across the country.

Alongside the renewal, Carvana and Rush Soccer are launching a new $200,000 youth soccer scholarship fund to help reduce financial barriers for players across the Rush Soccer network. Applications will open Jan. 1, 2027, and families can apply through their local Rush Soccer club. Local clubs will work directly with Rush Soccer to identify and award recipients each season.

“Carvana has been an incredible partner from day one, and this renewal takes that commitment even further,” said Justin Miller, CEO of Rush Soccer. “The scholarship fund helps ensure cost isn’t what keeps a kid from playing. Together, Carvana and Rush are setting the standard for what a partnership in youth sports should look like.”

“We’re proud to continue our partnership with Rush Soccer and expand our support for the players and families who are at the heart of it,” said Ryan Keeton, Carvana Co-Founder and Chief Brand Officer. “We’ve seen how much being part of a team can mean to young athletes, and we’re excited to add the scholarship fund as part of our sponsorship to help more kids get on the field and experience that for themselves.”

Rush Soccer will unveil new, custom-designed team jerseys featuring Carvana's branding in January 2027. In addition to the team jerseys, the partnership will continue to include Carvana activations at select Rush events, as well as content collaborations that amplify soccer stories across Rush Nation.

About Carvana

Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, more than 4 million customers have chosen Carvana’s leading automotive e-commerce experience to shop, sell, finance, and trade in vehicles entirely online, with the convenience of delivery or local pickup as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.

For more information, please visit Carvana.com.

About Rush Soccer

Rush Soccer is the largest youth soccer organization in the world with more than 60,000 players in 50 countries. Comprised of 125 clubs around the globe, Rush Soccer has cultivated a reputation of excellence on and off the field all while maintaining a local feel in the communities Rush serves. This expansive global footprint provides unparalleled opportunities for our entire playerbase to pursue pathways all the way to the highest level of professional soccer. Our breadth and depth of programs support our network of local clubs, coaches, staff, and partners.