Welcome to our dedicated page for Digital Brands Group news (Ticker: DBGI), a resource for investors and traders seeking the latest updates and insights on Digital Brands Group stock.
Digital Brands Group, Inc. (NASDAQ: DBGI) generates news across eCommerce, fashion, collegiate apparel, and technology-enabled brand services. As a company that offers a wide variety of apparel through multiple brands on both a direct-to-consumer and wholesale basis, its updates often cover developments in lifestyle brands, campus programs, and digital commerce initiatives. The company also reports on its efforts to use customer data and purchase history to personalize apparel offerings and content for specific customer cohorts.
Recent announcements highlight Digital Brands Group’s expansion in the collegiate and name, image, and likeness (NIL) apparel space through its AVO brand, including capsule collections and game-day activations with organizations such as The Grove Collective and Yea Alabama. News items describe private label manufacturing agreements, playoff capsule launches, and campus events that support student-athlete funds, particularly initiatives directed to female student-athletes.
Digital Brands Group also issues news on its technology and AI partnerships. Releases have detailed collaborations with SECUR3D Inc. for AI-powered brand and intellectual property protection, including the deployment of the AssetSafe platform, and with Aha (formerly HeadAI) to automate influencer marketing campaigns across its consumer and collegiate segments. Additional coverage includes partnerships with brands such as Herschel Supply Co. for AI-driven brand protection.
Investors and followers of DBGI can use this news page to review company press releases on strategic agreements, marketing collaborations, financial results, and capital markets activity, including SEC registration statements and index inclusion. The feed provides context on how Digital Brands Group combines apparel, collegiate programs, and AI-enabled tools in its ongoing business activities.
Digital Brands Group (NASDAQ:DBGI) announced partnerships with Secur3D.ai on November 12, 2025 to expand its suite of eCommerce technology tools.
The collaborations add Secur3D’s AssetSafe™ AI automation to Digital Brands Group’s offerings to scan marketplaces, social platforms, and digital ecosystems for unauthorized use of brand assets, aiming to reduce counterfeit exposure and protect trademarks and intellectual property for universities and retail brands.
Management says the partnerships strengthen brand authenticity and accelerate growth by combining IP protection with eCommerce brand services.
Digital Brands Group (NASDAQ:DBGI) announced its second AVO College Influencer Tour at the University of Alabama for the LSU vs Alabama game on Saturday, November 8, 2025 in Tuscaloosa.
The event will feature influencers and athletes Darcy McQueeny, Aaliyah Nye and Trent Richardson with a meet-and-greet at Champions Lane from 2:00 PM to 5:00 PM. Attendees can purchase and get autographs on AVO x Yea Alabama apparel. Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection. The companies said the initiative aims to create NIL opportunities targeted to female student-athletes and to drive apparel sales to students, alumni and fans.
Digital Brands Group (NASDAQ:DBGI) announced on October 23, 2025 that its technology arm has begun exploring quantum computing initiatives using Microsoft Azure Quantum.
The Company is investigating quantum machine learning and quantum-inspired algorithms for eCommerce use cases, including hyper-personalized recommendations, customer clustering and segmentation, and quantum-resilient data protection. The program is described as an early-stage technology roadmap milestone to make the Company’s brands more secure, intelligent, and future-ready as quantum technologies mature.
Digital Brands Group (NASDAQ:DBGI) announced the launch of its first AVO College Influencer Tour at the University of Alabama on Saturday, October 18, 2025. The event runs 2:00 pm–4:00 pm at the Supe Store on the Quad and Champions Lane and features influencers and athletes Hallie Batchelder, Sydney Thomas, Sarah Ashlee Barker, Ha-Ha Clinton Dix and Mary Sergi. Fans can attend meet-and-greets and obtain signed AVO x Yea Alabama apparel.
Commercial terms: Yea Alabama will receive a 20% royalty on revenue from the AVO x Yea Alabama apparel collection. The partners say the tour aims to create NIL opportunities focused on female student-athletes.
Digital Brands Group (NASDAQ:DBGI) launched a strategic initiative to expand into the NIL college apparel market, citing a licensed sports merchandise segment estimated at $36.4B in 2024 and projected to reach $49.0B by 2030. DBGI signed an exclusive three-year private label manufacturing agreement with Yea Alabama to design, produce, and distribute collegiate apparel through University of Alabama bookstores and Yea Alabama's online storefront. Initial and September capsules are available now, with new collections planned for October, November and December 2025. DBGI positions a DTC, data-driven model, equity-aligned partnerships for university right holders, and a stated focus on creating NIL opportunities for female student athletes.
Digital Brands Group (NASDAQ:DBGI) has joined Oracle PartnerNetwork (OPN), gaining access to Oracle's cloud infrastructure and resources to enhance its technology-enabled retail ecosystem. The partnership will support DBG's development of AI-powered tools for apparel and eCommerce brands, focusing on intellectual property protection, automated marketing, and data security.
Through its technology division, Open Daily Technologies, DBG will leverage Oracle's enterprise technology to strengthen its operational capabilities and data-driven insights. The company aims to address key challenges in the apparel and eCommerce sectors, particularly in the NIL collegiate apparel market, by combining traditional apparel business with advanced technology solutions.
Digital Brands Group (NASDAQ:DBGI) has announced its strategic expansion into the $36.4 billion NIL college apparel market through a partnership with the University of Alabama. The company has secured an exclusive three-year private label manufacturing agreement with Yea Alabama, the university's official NIL program.
The partnership includes designing, manufacturing, and distributing collegiate apparel through University of Alabama bookstores and Yea Alabama's online platform. DBGI plans to release new capsule collections in October, November, and December 2025. The company aims to replicate this model with other universities, offering private label manufacturing advantages, equity partnerships, and support for female student athletes, with 20% of purchases supporting female NIL athletes.
Digital Brands Group (NASDAQ: DBGI) has amended its PIPE financing agreement to secure an additional $1.5 million investment. The amendment allows for the issuance of 1,875 additional shares of Series D Convertible Preferred Stock to a new accredited investor, with a stated value of $2.16 million.
The Series D Preferred Stock is convertible into common stock at 80% of the lowest closing price over five trading days prior to conversion. The second closing is expected around September 26, 2025. The company has agreed to file a resale registration statement by December 1, 2025 for the shares issuable upon conversion.
Digital Brands Group (NASDAQ:DBGI), an e-commerce and fashion company, announced its technology division Open Daily Technologies has been accepted into the NVIDIA Connect Program. This strategic partnership grants DBGI access to NVIDIA's AI/ML resources, engineering expertise, and global ecosystem.
The collaboration includes technical training, engineering guidance, and discounts on NVIDIA software and hardware. DBGI plans to leverage these resources to enhance data protection, intellectual property security, and AI-driven innovation across its brand portfolio, supporting its broader strategy in the eCommerce sector.
Digital Brands Group (NASDAQ:DBGI) has announced its strategic initiative to develop a comprehensive suite of AI-powered and quantum-resilient technology tools for the eCommerce sector. The company is focusing on three core areas: automated IP monitoring and brand protection using AI, quantum-resilient data security, and eCommerce tools for merchandising, analytics, and personalization.
CEO Hil Davis emphasized that the strategy aims to address the challenges and opportunities in digital commerce through AI automation and quantum-resilient methods. The company plans to develop solutions internally while exploring partnerships with technology firms to accelerate development and expand capabilities.
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