Welcome to our dedicated page for Digital Brands Group news (Ticker: DBGI), a resource for investors and traders seeking the latest updates and insights on Digital Brands Group stock.
Digital Brands Group, Inc. reports developments across its eCommerce and fashion apparel business, which sells products through direct-to-consumer and wholesale channels. Company updates commonly center on brand launches, apparel licensing and manufacturing arrangements, and AVO's expansion into college Name, Image and Likeness apparel programs.
DBGI news also includes partnerships tied to social and digital marketing, AI-powered brand protection for ecommerce marketplaces, and capital-structure actions involving warrants, preferred stock and registered share issuances. The company's disclosures connect its apparel portfolio with customer-data-driven merchandising, campus apparel initiatives and commercial channel partnerships.
Digital Brands Group (NASDAQ:DBGI) disclosed that holders of its Series D preferred shares entered into private shareholder agreements affecting conversion and resale of Series D shares and related pre-funded warrants.
An aggregate of 9,375 Series D Shares are subject to a conversion standstill until May 31, 2026 and daily "leak-out" sale caps; an additional 2,434 Series D Shares are subject to separate leak-out limits.
The company is not a party to these agreements and says it cannot enforce their terms.
Digital Brands Group (NASDAQ:DBGI) will coordinate four campus photo shoots in February, adding the University of Colorado and Vanderbilt to its NIL strategic initiative and returning to University of Alabama and University of Mississippi.
AVO will feature female student athletes and launch new colors for Mississippi; the company cited a $36.4 billion 2024 global licensed sports merchandise market estimate.
Digital Brands Group (NASDAQ:DBGI) announced four campus photo shoots in February, adding two new universities: University of Colorado and Vanderbilt University, and returning to University of Alabama and University of Mississippi.
AVO will feature female student athletes and introduce "Powder Blue" and "Rebel Red" colors. The company cited the global licensed sports merchandise market at $36.4 billion in 2024, projected to $49.0 billion by 2030.
Digital Brands Group (NASDAQ:DBGI) announced it was added to the S&P Total Market Index (TMI), effective December 21, 2025. The S&P TMI is a broad U.S. equity benchmark that includes major companies with float-adjusted market capitalization data. Digital Brands Group said inclusion reflects its qualification under S&P eligibility methodology and described the listing as a key milestone in the company's continued growth and visibility in U.S. capital markets.
CEO Hil Davis commented that inclusion is an important validation of the company’s progress and market visibility.
Digital Brands Group (NASDAQ:DBGI) announced progress building an AI-driven technology suite to protect, support, and grow consumer brands in global eCommerce. The company is integrating third-party tools starting with SECUR3D, whose AssetSafe™ platform uses AI to detect and address unauthorized use of brand assets, counterfeits, and trademark misuse across marketplaces and social channels. Digital Brands Group plans to add more AI and data-centric solutions to deploy across its portfolio and with select external brand partners to strengthen digital trust and IP protection.
Digital Brands Group (NASDAQ:DBGI) announced its first AVO clothing activation at the University of Mississippi on Dec 20, 2025 for the home playoff game (Tulane vs. Ole Miss).
The Ole Miss playoff capsule launched online on https://shopavo.la on Dec 17, 2025 and includes a 25% off code HottyToddy valid through the college playoffs. AVO plans additional capsule releases in January, February, and March 2026 featuring Ole Miss colors. Every purchase contributes to The Grove Collective’s NIL fund supporting female student athletes. CEO Hil Davis highlighted ongoing month‑over‑month revenue growth and reiterated DBGI’s strategic push into the NIL college apparel sector within the global licensed sports merchandise market estimated at $36.4B (2024) and projected to reach $49.0B by 2030.
Digital Brands Group (NASDAQ:DBGI) announced on December 16, 2025 a partnership with Herschel Supply Co. to deploy SECUR3D’s AssetSafe™ AI-driven platform for brand protection. The platform is designed to identify, monitor, and address unauthorized use of Herschel brand assets across online marketplaces, social platforms, and digital channels.
The initiative aims to detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel’s global eCommerce presence. The company said the collaboration is the first of multiple expected large consumer-brand partnerships as it expands its AI-powered brand protection ecosystem.
Digital Brands Group (NASDAQ:DBGI) on December 16, 2025 announced a partnership with Herschel Supply Co. to deploy SECUR3D’s AssetSafe™ platform for AI-powered brand protection.
The AssetSafe solution is described as an AI-driven system to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels to detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust in Herschel’s global eCommerce presence.
Digital Brands Group said the collaboration is part of a broader strategy to build technology-enabled solutions and expand an ecosystem of brands using AI tools to combat counterfeiting and digital IP misuse at scale.
Digital Brands Group (NASDAQ:DBGI) entered an exclusive three-year private label manufacturing agreement with The Grove Collective, the University of Mississippi's official NIL program.
The first capsule, a playoff collection, launches online on December 19, 2025 with a game-day activation at Ole Miss on December 20, 2025. Additional monthly capsule drops are scheduled for January, February and March 2026, featuring Ole Miss Powder Blue and Rebel Red.
Each purchase will contribute to The Grove Collective's NIL fund supporting female student-athletes, and the partners emphasize a direct-to-consumer collegiate apparel strategy and targeted NIL opportunities for female athletes.
Digital Brands Group (NASDAQ:DBGI) announced a partnership with Aha (formerly HeadAI) to integrate Aha’s AI-driven influencer marketing platform across Digital Brands Group’s lifestyle brands, campus programs, and commerce initiatives.
The collaboration leverages Aha’s global network of more than 50 million creators and automates influencer campaign lifecycle tasks—creator matching, negotiation, publishing, and performance analytics—to enable faster content cycles, targeted creator campaigns, and measurable performance for retail, collegiate partnerships, ambassador programs, and community initiatives.
The company said the deal supports its technology roadmap, data intelligence, digital IP protection, and AI-enabled engagement tools to strengthen digital capabilities and scale across consumer and campus channels.