Welcome to our dedicated page for Digital Brands Group news (Ticker: DBGI), a resource for investors and traders seeking the latest updates and insights on Digital Brands Group stock.
Digital Brands Group, Inc. (NASDAQ: DBGI) generates news across eCommerce, fashion, collegiate apparel, and technology-enabled brand services. As a company that offers a wide variety of apparel through multiple brands on both a direct-to-consumer and wholesale basis, its updates often cover developments in lifestyle brands, campus programs, and digital commerce initiatives. The company also reports on its efforts to use customer data and purchase history to personalize apparel offerings and content for specific customer cohorts.
Recent announcements highlight Digital Brands Group’s expansion in the collegiate and name, image, and likeness (NIL) apparel space through its AVO brand, including capsule collections and game-day activations with organizations such as The Grove Collective and Yea Alabama. News items describe private label manufacturing agreements, playoff capsule launches, and campus events that support student-athlete funds, particularly initiatives directed to female student-athletes.
Digital Brands Group also issues news on its technology and AI partnerships. Releases have detailed collaborations with SECUR3D Inc. for AI-powered brand and intellectual property protection, including the deployment of the AssetSafe platform, and with Aha (formerly HeadAI) to automate influencer marketing campaigns across its consumer and collegiate segments. Additional coverage includes partnerships with brands such as Herschel Supply Co. for AI-driven brand protection.
Investors and followers of DBGI can use this news page to review company press releases on strategic agreements, marketing collaborations, financial results, and capital markets activity, including SEC registration statements and index inclusion. The feed provides context on how Digital Brands Group combines apparel, collegiate programs, and AI-enabled tools in its ongoing business activities.
Digital Brands Group (NASDAQ:DBGI) on December 16, 2025 announced a partnership with Herschel Supply Co. to deploy SECUR3D’s AssetSafe™ platform for AI-powered brand protection.
The AssetSafe solution is described as an AI-driven system to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels to detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust in Herschel’s global eCommerce presence.
Digital Brands Group said the collaboration is part of a broader strategy to build technology-enabled solutions and expand an ecosystem of brands using AI tools to combat counterfeiting and digital IP misuse at scale.
Digital Brands Group (NASDAQ:DBGI) entered an exclusive three-year private label manufacturing agreement with The Grove Collective, the University of Mississippi's official NIL program.
The first capsule, a playoff collection, launches online on December 19, 2025 with a game-day activation at Ole Miss on December 20, 2025. Additional monthly capsule drops are scheduled for January, February and March 2026, featuring Ole Miss Powder Blue and Rebel Red.
Each purchase will contribute to The Grove Collective's NIL fund supporting female student-athletes, and the partners emphasize a direct-to-consumer collegiate apparel strategy and targeted NIL opportunities for female athletes.
Digital Brands Group (NASDAQ:DBGI) announced a partnership with Aha (formerly HeadAI) to integrate Aha’s AI-driven influencer marketing platform across Digital Brands Group’s lifestyle brands, campus programs, and commerce initiatives.
The collaboration leverages Aha’s global network of more than 50 million creators and automates influencer campaign lifecycle tasks—creator matching, negotiation, publishing, and performance analytics—to enable faster content cycles, targeted creator campaigns, and measurable performance for retail, collegiate partnerships, ambassador programs, and community initiatives.
The company said the deal supports its technology roadmap, data intelligence, digital IP protection, and AI-enabled engagement tools to strengthen digital capabilities and scale across consumer and campus channels.
Digital Brands Group (NASDAQ: DBGI) announced that AVO Clothing’s custom Crimson Out tee will be distributed in the Alabama student section during the Alabama vs Clemson game on December 3, 2025. Model and University of Alabama graduate Sydney Thomas will appear at an AVO pop-up on the Coleman Coliseum concourse from 5:00 PM–6:00 PM before the game for a meet-and-greet and apparel signings.
The partnership is AVO’s first with the Alabama Crimson Tide. Yea Alabama will earn a 20% royalty on AVO x Yea Alabama apparel sales, and AVO and Yea Alabama said they plan NIL opportunities focused on female student-athletes.
Digital Brands Group (NASDAQ: DBGI) reported third quarter 2025 results for the period ended September 30, 2025.
Key metrics: Q3 net revenues $1.65M vs $2.44M year-ago; gross profit $0.71M and gross margin 42.7% vs 46.0% a year ago; net loss $3.45M (loss per diluted share $1.18). The company cited softer legacy wholesale revenue offset by rapid growth in its AVO collegiate business and higher Spring 2026 wholesale bookings.
Balance sheet and cash: cash & equivalents $12.41M at Sept 30, 2025 (vs $289k at 12/31/2024) driven by financings including Series D proceeds, warrants and prefunded warrants. The company will discuss its AVO collegiate strategy on a State of the Union call in early January 2026.
Digital Brands Group (NASDAQ:DBGI) announced a partnership with SECUR3D on November 14, 2025 to expand its suite of eCommerce technology tools focused on brand and intellectual property protection.
SECUR3D provides an AI‑powered end‑to‑end protection system, including its flagship product AssetSafe, which creates unique digital fingerprints to detect theft, infringement and unauthorized listings before they go live across major platforms and marketplaces.
The collaboration aims to strengthen brand authenticity, reduce counterfeit exposure, and scale automated IP enforcement for universities and retail brands while supporting DBG’s strategy to protect and grow eCommerce brands.
Digital Brands Group (NASDAQ:DBGI) announced partnerships with Secur3D.ai on November 12, 2025 to expand its suite of eCommerce technology tools.
The collaborations add Secur3D’s AssetSafe™ AI automation to Digital Brands Group’s offerings to scan marketplaces, social platforms, and digital ecosystems for unauthorized use of brand assets, aiming to reduce counterfeit exposure and protect trademarks and intellectual property for universities and retail brands.
Management says the partnerships strengthen brand authenticity and accelerate growth by combining IP protection with eCommerce brand services.
Digital Brands Group (NASDAQ:DBGI) announced its second AVO College Influencer Tour at the University of Alabama for the LSU vs Alabama game on Saturday, November 8, 2025 in Tuscaloosa.
The event will feature influencers and athletes Darcy McQueeny, Aaliyah Nye and Trent Richardson with a meet-and-greet at Champions Lane from 2:00 PM to 5:00 PM. Attendees can purchase and get autographs on AVO x Yea Alabama apparel. Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection. The companies said the initiative aims to create NIL opportunities targeted to female student-athletes and to drive apparel sales to students, alumni and fans.
Digital Brands Group (NASDAQ:DBGI) announced on October 23, 2025 that its technology arm has begun exploring quantum computing initiatives using Microsoft Azure Quantum.
The Company is investigating quantum machine learning and quantum-inspired algorithms for eCommerce use cases, including hyper-personalized recommendations, customer clustering and segmentation, and quantum-resilient data protection. The program is described as an early-stage technology roadmap milestone to make the Company’s brands more secure, intelligent, and future-ready as quantum technologies mature.
Digital Brands Group (NASDAQ:DBGI) announced the launch of its first AVO College Influencer Tour at the University of Alabama on Saturday, October 18, 2025. The event runs 2:00 pm–4:00 pm at the Supe Store on the Quad and Champions Lane and features influencers and athletes Hallie Batchelder, Sydney Thomas, Sarah Ashlee Barker, Ha-Ha Clinton Dix and Mary Sergi. Fans can attend meet-and-greets and obtain signed AVO x Yea Alabama apparel.
Commercial terms: Yea Alabama will receive a 20% royalty on revenue from the AVO x Yea Alabama apparel collection. The partners say the tour aims to create NIL opportunities focused on female student-athletes.