Ditch the Resolutions, Keep the Savings: Denny’s Launches NEW Slammin’ Meal Deals Starting at $5.99
Rhea-AI Summary
Denny's (NYSE:DENN) launched a new Slammin' Meal Deals Starting at $5.99 value menu on January 12, 2026, offering full breakfast, lunch and dinner items available all day.
Menu highlights include 2-Egg Breakfast Slam, Breakfast Quesadilla, Two Meat Scrambler, Fish Sandwich with Fries, Grand Slam Burrito, Everyday Value Slam, Super Slam, Chicken Tenders & Fries, Classic Burger with Fries, and One-Piece Country Fried Steak. The Salted Caramel Banana Slams return in Pancake and Stuffed French Toast versions, and new Mocha, Salted Caramel, and Sweet & Creamy cold brews join the lineup. Denny's Rewards offers 10 Booth Bucks per dollar and a welcome offer plus ongoing rewards.
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News Market Reaction
On the day this news was published, DENN declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Restaurant peers showed mixed moves: TWNP (-10.14%), RRGB (-1.69%), GENK (-2.23%), DIN (-1.63%), while LOCO rose 1.82%. DENN showed a 0% 24h change, suggesting stock-specific stability despite varied peer action.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 18 | Brand expansion | Positive | +0.0% | Keke’s opened its first Los Angeles-market cafe in Corona, California. |
| Dec 10 | Marketing collaboration | Positive | -0.2% | Launch of limited-edition Sticky Kicks sneakers with real syrup panel. |
| Nov 24 | Gift-card promotion | Positive | -0.2% | Keke’s offered $10 bonus card with every $50 in holiday gift cards. |
| Nov 17 | Charity initiative | Positive | +0.0% | Denny’s pledged to match No Kid Hungry donations up to $15,000. |
| Nov 12 | Holiday offering | Positive | -0.2% | Return of Holiday Turkey Bundles and seasonal gift-card bonus coupons. |
Recent promotional and brand-focused news (holiday bundles, gift cards, product launches) generally saw flat to slightly negative next-day price moves, indicating limited short-term trading impact.
Over the past few months, Denny’s and its Keke’s brand emphasized marketing and seasonal offerings. In November 2025, Denny’s relaunched Holiday Turkey Bundles starting at $54.99 and paired them with gift-card incentives. Keke’s ran a holiday gift-card bonus from Black Friday through Dec. 24, 2025. The company also highlighted long-running charitable support for No Kid Hungry, with $14.5 million raised. Lifestyle collaborations like the $195 “Sticky Kicks” sneakers complemented ongoing geographic expansion, including Keke’s first Los Angeles-market location.
Market Pulse Summary
This announcement highlights Denny’s focus on value and loyalty, with Slammin’ Meal Deals starting at $5.99 and Denny’s Rewards offering 10 Booth Bucks per dollar spent. It follows months of promotional activity and a pending cash merger at $6.25 per share. Investors may track whether these offers drive incremental traffic without further pressuring margins noted in recent filings, monitor progress toward closing the merger, and watch upcoming disclosures for updates on profitability and restaurant-level performance.
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AI-generated analysis. Not financial advice.
Denny’s embraces the “un-resolution” season just in time for Quitter’s Day with comfort food, a brand-new Value Menu and the return of the fan-favorite Salted Caramel Banana Slams®
SPARTANBURG, S.C., Jan. 12, 2026 (GLOBE NEWSWIRE) -- The stats are in and today is the infamous day when most New Year’s resolutions hit the wall – aka Quitter’s Day. While the rest of the world might judge, Denny’s is here to provide comfort food with full, craveable meals available all day, every day.
Big Plates. Small Prices. Zero Judgment.
Denny’s new Slammin’ Meal Deals Starting at
- NEW! 2-Egg Breakfast Slam®
- NEW! Breakfast Quesadilla
- NEW! Two Meat Scrambler
- NEW! Fish Sandwich with Fries
- NEW! Grand Slam® Burrito
- Everyday Value Slam®
- Super Slam®
- Chicken Tenders & Fries
- Classic Burger with Fries
- One-Piece Country Fried Steak
“By January 12, the novelty of restrictive resolutions wears off, and guests are ready to reclaim their joy. We know our fans don't want to settle for boring meals; they want food that is unapologetically craveable, comforting and provides the kind of value that makes every dollar feel well-spent,” said Ellie Doty, senior vice president and chief brand officer at Denny’s. “Our new Slammin’ Meal Deals Starting at
Sweet News: Salted Caramel Banana is Back + Indulgent Cold Brews
The guest-favorite Salted Caramel Banana Slams return, bringing a sweet-and-salty flavor combo that hits just right. Guests can choose pancakes or a French toast option:
- Salted Caramel Banana Pancake Slam®: Two buttermilk pancakes topped with vanilla cream, fresh banana slices, and salted caramel. Served with eggs made your way, crispy hash browns, plus your choice of two crispy strips of our new Applewood-smoked bacon or two all-pork sausage links.
- Salted Caramel Banana Stuffed French Toast Slam®: Four slices of Brioche French Toast stuffed with sweet cream cheese filling topped with fresh banana slices, salted caramel, and a sprinkle of powdered sugar. Served with two eggs cooked your way, two crispy strips of our new Applewood-smoked bacon and two all-pork sausage links.
- NEW! Mocha Cold Brew: Grab a delicious cold brew any time of day, including NEW Mocha, Salted Caramel, or Sweet & Creamy flavors. All made with medium roast, single-origin Columbian coffee, blended with milk and poured over ice - some are topped with a generous swirl of whipped cream.
For guests who want to save all year long, Denny’s Rewards members can earn 10 Booth Bucks for every dollar spent and redeem for FREE Denny's food, with over 40 delicious menu items to choose from including beverages, appetizers, sides, Kids' Meals and desserts. Guests who sign up for Denny’s Rewards will get a welcome offer for immediate use in restaurants or at Dennys.com, receive ongoing challenges to "plus up" points and gain access to exclusive deals and savings throughout the year – including the birthday FREE Everyday Value Slam reward guests know and love.
To learn more about Denny’s new Slammin’ Meal Deals Starting at
About Denny's Corp.
Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny’s is ready to delight guests whenever and however they want to order. Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, our annual fundraiser with long-time-partner No Kid Hungry, and our new partnership supporting Cookies for Kids’ Cancer in their mission to fund research for new, improved and less toxic treatments for kids facing cancer.
Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of September 24, 2025, the Denny’s brand consisted of 1,459 global restaurants, 1,397 of which were franchised and licensed restaurants and 62 of which were company-operated. This includes 166 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.
To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's social channels via Facebook, X, Instagram, TikTok, LinkedIn or YouTube.
Media Contact
Denny’s Media Team
864-597-8005
media@dennys.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/dd0328db-3da1-4e45-8c62-b1c6fdc76f54
https://www.globenewswire.com/NewsRoom/AttachmentNg/779d0d42-a9a5-4245-968e-3be277d4a243