Maple Magic: Denny’s Unveils “Sticky Kicks” – the World’s First Sneakers Made with Real Syrup
Rhea-AI Summary
Denny’s (NASDAQ:DENN) is launching Sticky Kicks, a limited-edition high-top sneaker made with a clear sealed panel containing real Denny’s syrup, on December 17, 2025 (National Maple Syrup Day).
The collaboration with footwear artist Mache features syrup-colored patent leather, tumbled yellow accents, the Denny’s logo on the heel, and adult sizes 8–13. Sticky Kicks retail for $195 and drop at 12:00 PM ET exclusively at DinerDrip.com, with Denny’s Rewards members receiving one-hour early access via a special code.
Guests can sign up for Rewards at www.dennys.com/rewards. Warning label: do not puncture the shoes or consume the syrup.
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Key Figures
Market Reality Check
Peers on Argus
Peers showed mixed moves, with RRGB +2.32% and LOCO +1.43% up while TWNP -4.59% and GENK -2.58% declined, suggesting DENN’s action is more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 24 | Holiday promotion | Positive | -0.2% | Keke’s Breakfast Cafe holiday gift-card bonus promotion launch. |
| Nov 17 | Charity initiative | Positive | +0.0% | Giving Tuesday donation match up to <b>$15,000</b> for No Kid Hungry. |
| Nov 12 | Holiday promotion | Positive | -0.2% | Return of Holiday Turkey Bundles and gift-card incentives. |
| Nov 03 | Earnings & merger | Positive | +5.1% | Q3 2025 results and definitive agreement to be acquired. |
| Nov 03 | Call cancellation | Positive | +5.1% | Cancellation of earnings call tied to announced merger. |
Recent promotional and corporate announcements generally had modest price impact, with the merger/earnings news on Nov 3 coinciding with the strongest positive reaction.
Over the last few months, Denny’s news flow has centered on seasonal promotions, charitable initiatives, and a transformative merger agreement. Holiday bundles, gift-card bonuses, and the Keke’s promotion had minimal price impact, while the Q3 2025 results and definitive merger agreement, offering $6.25 per share in cash, aligned with a 5.12% move. Today’s maple-syrup-themed sneaker collaboration continues the brand-building and marketing narrative alongside the pending go-private transaction.
Market Pulse Summary
This announcement highlights Denny’s continued push to merge diner culture with pop culture through the Sticky Kicks sneaker collaboration, priced at $195 and timed to National Maple Syrup Day. In recent months, the company also disclosed a definitive cash merger at $6.25 per share and seasonal promotions. Investors monitoring this news may focus on how such brand activations support engagement while the larger go-private transaction progresses through approvals.
AI-generated analysis. Not financial advice.
America’s Diner celebrates National Maple Syrup Day with footwear artist Mache for the sweetest drip of the season
Spartanburg, SC, Dec. 10, 2025 (GLOBE NEWSWIRE) -- In streetwear, “drip” is the ultimate compliment, and this National Maple Syrup Day (December 17), America’s Diner is bringing its signature golden drip from the plate to the pavement with the launch of Sticky Kicks – the first-ever sneakers made with real Denny’s syrup*. Created in collaboration with iconic footwear artist and designer Mache, these limited-edition high-top sneakers pay tribute to the sweet stuff that makes every Grand Slam® irresistible.
“Sticky Kicks are impractical, unnecessary, and completely over the top, which is exactly why we love them,” said Ellie Doty, senior vice president and chief brand officer at Denny’s. “At Denny’s, syrup isn’t just something we serve. It’s part of who we are. It’s our golden thread. So, it only makes sense we’d be the first to turn it into fashion.”
Drip That Sticks
Each pair of Sticky Kicks features a clear, sealed panel that proudly displays the real Denny’s syrup inside – making them equal parts diner art and streetwear statement. Designed with syrup-colored patent leather, tumbled yellow accents, and the iconic Denny’s logo embossed on the heel, these kicks are the sweetest flex of the season.
Fashion insiders may call it bold. Denny’s just calls it breakfast.
How to Score a Pair
The Sticky Kicks drop on National Maple Syrup Day, December 17, 2025, at 12 p.m. EST exclusively at DinerDrip.com. Given their bespoke design and limited run, only a select few fans will get to claim this sugary status symbol. Denny’s Rewards members will get first access with a special code to unlock the site and place their order an hour earlier than anyone else. Guests who are not yet Rewards members can sign up now at www.dennys.com/rewards.
Sticky Kicks will be available in adult men’s sizes 8-13 and retail for
The Story Behind the Sole
For Denny’s, syrup is more than just a condiment – it’s a lifestyle. Sticky Kicks mark the brand’s latest move to merge diner culture with pop culture in unexpected ways.
“Creating Sticky Kicks is just the right amount of crazy and weird for me and my team, and we’ve loved every second of it,” said shoe designer Dan Gamache, better known as Mache. “Though it had its sticky moments, creating the ultimate collector’s shoe is something I’m so proud of.”
Become a Denny’s Rewards member and follow Denny’s on social media for sneak peeks and updates on the drop, then get ready to celebrate the syrup that runs through Denny’s soul and soles.
*Do not puncture the shoes or eat the syrup from the shoes for any reason. These drips are for style only, so leave it that way.
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About Denny's Corp.
Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny’s is ready to delight guests whenever and however they want to order. Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, our annual fundraiser with long-time-partner No Kid Hungry, and our new partnership supporting Cookies for Kids’ Cancer in their mission to fund research for new, improved and less toxic treatments for kids facing cancer.
Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of September 24, 2025, the Denny’s brand consisted of 1,459 global restaurants, 1,397 of which were franchised and licensed restaurants and 62 of which were company-operated. This includes 166 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.
To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's social channels via Facebook, X, Instagram, TikTok, LinkedIn or YouTube.
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Denny's Media Team Denny's 864-597-8005 media@dennys.com
FAQ
When do Denny’s Sticky Kicks (DENN) release and where can I buy them?
How much do Denny’s Sticky Kicks cost and what sizes are available?
How can Denny’s Rewards members get early access to Sticky Kicks?
What makes Sticky Kicks unique compared with other limited-edition sneakers?
Can you eat the syrup from Denny’s Sticky Kicks?
