Diageo plc - $DEO STOCK NEWS

Diageo PLC announced that Nik Jhangiani will be joining as CFO, replacing Lavanya Chandrashekar. Nik brings over 30 years of finance experience, previously serving as CFO at Coca-Cola Europacific Partners. Lavanya played a key role in driving growth and productivity at Diageo. The company aims to continue investing in its brands and deliver value to shareholders.

In May 2024, George Dickel introduced the George Dickel Bottled in Bond Spring 2011, Aged 12 Years, part of their acclaimed series. The new release received Double Gold at the San Francisco World Spirits Competition, continuing the legacy of the award-winning series. George Dickel's commitment to quality whisky at a great value is evident in this 12-year-old offering, crafted by Director Nicole Austin. With a mash bill of 84% corn, 8% rye, 8% malted barley, this 100-proof whisky offers a bold profile with fruit and nut notes, perfect for enjoying neat or in classic cocktails. Consumers can purchase this whisky starting in May for $44.99.

Smirnoff introduces Spicy Tam, the dancing emoji, as the new face of Smirnoff Spicy Tamarind. Spicy Tam invites people to celebrate sweet, tangy, and spicy moments with the brand. The debut coincides with Cinco de Mayo, showcasing Spicy Tam's vibrant persona through digital content. The ambassadorship aligns with the brand's focus on community, self-expression, and redefining celebration. The interactive campaign includes cocktail recipes, playlists, and fashion inspiration. Tamarind, the Flavor of the Year, is highlighted for its bold flavors in Smirnoff Spicy Tamarind, a hit in the US market since 2020. Spicy Tam promises a summer full of spicy vibes and exciting events, following the brand's success at the San Francisco World Spirits Competition.

Bulleit Frontier Whiskey launches 'Don't Trash Glass' program in Kentucky to improve glass recycling rates. The program expands to collect used glass bottles in collaboration with GlassKing Recovery & Recycling. Bulleit aims to promote sustainability by design and reduce environmental impact. Diageo invests in Kentucky and supports local jobs. Visitors can participate in glass recycling at Bulleit Distilling Co. Glass Recycling Center and win tickets to Bourbon & Beyond Festival. Bulleit showcases sustainable practices in grain sourcing, production, and packaging.

Tequila Don Julio introduces 'A Summer of Mexicana' to celebrate Mexican culture and spotlight inspiring creatives. The partnership with Sony Music Latin artists aims to bring modern Mexico to a global audience through a summer concert series and Spotify program.

The 8 Seconds Juneteenth Rodeo is set to return for its second year in Portland, Oregon, featuring a celebration of Black cowboy culture. With 7,200 attendees expected and $60,000 in prize money on the line, the event promises to be even bigger and better than the inaugural year, showcasing top Black rodeo athletes from around the country.

Aviation American Gin is set to launch six -edition bottles inspired by Marvel Studios' 'Deadpool & Wolverine'. The bottles, designed in collaboration with Maximum Effort and Sandstrom Partners, feature sleek black glass, red custom strip stamps, and metallic details. Each bottle variant showcases a distinctive Deadpool icon, encapsulating the irreverent spirit of both brands. The gin itself maintains its crisp and smooth profile, making it a versatile spirit for any cocktail occasion. Fans can expect the bottles to hit shelves early this summer, coinciding with the theatrical release of 'Deadpool & Wolverine'.

CÎROC Limonata introduces a new flavor innovation that embodies the essence of a Mediterranean vacation, offering consumers a chance to win a luxurious Amalfi Coast Yacht experience in Miami. The campaign features insightful city guides curated by talent partners, including Supermodel Chanel Iman, highlighting the best local spots. Consumers can enter to win exclusive experiences and prizes, immersing themselves in the Mediterranean lifestyle. CÎROC Limonata aims to provide an elevated lifestyle experience through collaboration with in-culture partners, emphasizing celebration, versatility, and luxury.

Crown Royal partners with Kane Brown as the official whisky of the 'In The Air' Tour, launching the 'That Deserves a Crown with Kane Brown' contest to honor veterans. The brand will donate $1 to CreatiVets for every valid nomination. The partnership celebrates American Western culture and the brand's commitment to giving back.