A PERFECT PAIR: SMIRNOFF AND MATCHBOX SCORE BIG WITH GAME DAY MATCHUPS FOR DEVOTED NFL FANS

Rhea-AI Summary

Smirnoff, the official vodka sponsor of the NFL, is partnering with Matchbox to create Game Day Matchups during Thursday Night Football. This initiative aims to unite football fans and enhance their social experiences during game days. The program kicks off in Los Angeles this week, featuring hosts Vernon Davis and Scheana Shay. Fans 25+ can sign up for a chance to participate in these events, which include watching games, rivalry trivia, and connecting with fellow fans.

Smirnoff plans to bring Game Day Matchups to additional cities throughout the season, with an upcoming stop in Detroit. The company emphasizes its commitment to celebrating traditions and fandom while creating new connections among football enthusiasts. Smirnoff No. 21 Vodka, available nationwide, is promoted as an ideal choice for game day cocktails.

Positive

• Partnership with NFL as official vodka sponsor enhances brand visibility
• Collaboration with Matchbox for Game Day Matchups may increase consumer engagement
• Expansion of Game Day Matchups to multiple cities could boost sales and brand awareness
• Celebrity involvement (Vernon Davis and Scheana Shay) may attract more participants

Negative

• None.

News Market Reaction

-0.23%

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-0.23% News Effect

On the day this news was published, DEO declined 0.23%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Teaming Up With Matchbox, The Viral Matchmaking Software, Smirnoff Is Uniting Football Fans (And Rivals) For Unparalleled Thursday Night Football Experiences

NEW YORK, Oct. 22, 2024 /PRNewswire/ -- As the NFL season heats up, fans know that Game Day commitments can often sideline personal connections. This season, however, Smirnoff—the official vodka sponsor of the NFL—is calling an audible by teaming up with Matchbox to create off-the-field Game Day Matchups, giving football lovers a chance to toast with fellow fans without benching their social plans.

Smirnoff will bring the ultimate Game Day Matchup to life during Thursday Night Football in Los Angeles this week, where football and cocktails collide in unforgettable fashion. Super Bowl 50 Champion Vernon Davis, along with Reality TV Star and NFL super-fan Scheana Shay, have been tapped as hosts of the experience. Select football fans are invited to watch the game as they raise their glasses, battle it out in rivalry trivia, and connect with fellow fans — all while cheering on Game Day like never before. For a chance to experience this and future Game Day Matchups, fans 25+ can sign up via Matchbox HERE.

"Smirnoff and I are back this season, teaming up to unite football fans on Game Days," said Vernon Davis. "And to do it, we're hitting cities across the U.S. for epic showdowns. It's about unforgettable drinks, great company, and fueling that Game Day spirit. And the best part? You'll never miss a second of the action!"

Smirnoff will bring Game Day Matchups to additional cities throughout the season with an upcoming Thursday Night Football stop in Detroit. Stay tuned for updates on details for the next Matchup HERE.

"As we enter our fourth year as the Official Vodka Sponsor of the NFL, Smirnoff is continuing to celebrate traditions and fandom on game days with the launch of We Do Game Day Matchups," said Jennifer Holiday Hudson, North America brand leader at Smirnoff. "As with everything we do, this program is all about our WE collective and bringing football fans together, creating new connections, and of course, enjoying delicious Smirnoff cocktails along the way."

"Game Day is about traditions, rituals and celebrations—and it's always better sharing those with friends," said Liam McGregor, founder of Matchbox. "Teaming up with Smirnoff on this experience is an exciting way to bring people together. We're thrilled to contribute our unique matching software to kick off new connections between fans."

The production of Smirnoff No. 21 – ten times filtered and triple distilled - ensures the liquid is inherently mixable so adults of legal drinking age across the country can enjoy Smirnoff as part of their favorite cocktails. Smirnoff No. 21 Vodka is available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL and 50mL bottles and has a 40% ABV with a suggested retail price of $12.99 for a 750mL bottle (price varies by size).

Follow @Smirnoff on Instagram and @SmirnoffUS on Twitter to stay up-to-date on how WE do Game Days all season long. And whether you're serving up delicious cocktails for tailgates or winning plays with the ultimate watch party, please remember to always drink Smirnoff responsibly.

About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.

Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS:   
Brooke Smith
DIAGEO
brooke.smith@diageo.com

TAYLOR
Smirnoff@taylorstrategy.com

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SOURCE Smirnoff

FAQ

What is Smirnoff's Game Day Matchups initiative for NFL fans?

Smirnoff's Game Day Matchups is a partnership with Matchbox to create social experiences for NFL fans during Thursday Night Football, allowing them to watch games, participate in rivalry trivia, and connect with fellow fans while enjoying Smirnoff cocktails.

Where is the first Game Day Matchup event for Smirnoff (DEO) taking place?

The first Game Day Matchup event is taking place in Los Angeles during Thursday Night Football this week.

Who are the celebrity hosts for Smirnoff's Game Day Matchup in Los Angeles?

The celebrity hosts for Smirnoff's Game Day Matchup in Los Angeles are Super Bowl 50 Champion Vernon Davis and Reality TV Star and NFL super-fan Scheana Shay.

How can fans participate in Smirnoff's Game Day Matchups events?

Fans aged 25 and older can sign up for a chance to participate in Smirnoff's Game Day Matchups events through the Matchbox platform.