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Dragonfly Energy Appoints Transportation Industry Veteran Robert Keller to Lead National Fleet Sales

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Dragonfly Energy (Nasdaq: DFLI) appointed transportation industry veteran Robert Keller as Director of National Fleet Sales, effective July 21, 2026. Keller brings nearly 40 years of experience in fleet operations, commercial vehicle sales, telematics and transportation technology, and previously held roles at Volvo Trucks North America, Road Ready Advanced Telematics and Fleetworthy Solutions.

According to Dragonfly Energy, he will focus on expanding national fleet relationships and driving adoption of the company’s integrated lithium-based power systems in the heavy-duty trucking market, which are designed to provide auxiliary power while helping reduce engine idling, fuel use and operating costs for commercial fleets.

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Positive

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Negative

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News Market Reaction – DFLI

+2.72%
+2.72% News Effect

On the day this news was published, DFLI gained 2.72%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

DFLI’s 5.32% reaction to its June 18 patent-allowance news shows how recent company announcements va...
Analysis

DFLI’s 5.32% reaction to its June 18 patent-allowance news shows how recent company announcements varied in market response. This hiring news adds fleet-sales coverage, while high short positioning remains a risk to monitor.

Key Figures

Transportation experience: nearly four decades Battery packs deployed: hundreds of thousands
2 metrics
Transportation experience nearly four decades Robert Keller's fleet operations and commercial vehicle career
Battery packs deployed hundreds of thousands Battle Born Batteries packs deployed through OEMs and retail customers

Historical Context

5 past events · Latest: Jun 23 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jun 23 Board appointment Positive -1.6% Appointed battery technology and AI specialist Dr. Lukas Lutz to the board
Jun 18 Patent allowance Positive +5.3% Received U.S. patent allowance for solid-state electrolyte manufacturing processes
Jun 15 Patent allowance Positive +10.4% Received European patent allowance for dry electrode manufacturing technology
Jun 02 Litigation announcement Negative +2.3% Filed a lawsuit alleging false and misleading claims about Battle Born Batteries
May 14 Quarterly earnings Negative -4.2% Reported lower sales, negative gross margin pressure, and a larger net loss

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive patent news aligned with gains, while the prior management appointment diverged and quarterly earnings aligned with a decline.

Key Terms

telematics, dry electrode manufacturing process, all-solid-state battery cells
3 terms
telematics technical
"commercial vehicle sales, transportation technology and strategic account development"
Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.
dry electrode manufacturing process technical
"patented dry electrode manufacturing process can deliver chemistry-agnostic power solutions"
A dry electrode manufacturing process makes conductive electrode layers without using liquid solvents or wet slurries, typically by compacting, coating or heat-rolling dry active powders and binders onto a metal foil. It matters to investors because it can change manufacturing cost, speed, environmental compliance and scale-up risk; imagine pressing a dry dough into a shape instead of spreading a wet batter that must be dried and cleaned up.
all-solid-state battery cells technical
"future deployment of its proprietary, nonflammable, all-solid-state battery cells"
All-solid-state battery cells are rechargeable batteries that use solid materials for the electrolyte and separators instead of the liquid or gel electrolytes in conventional lithium-ion cells. They matter to investors because they promise higher energy density, faster charging, longer lifespan and improved safety—like swapping a spill-prone water bottle for a solid block—which can affect product performance, production costs and market demand across industries.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Keller brings nearly four decades of experience across fleet operations, commercial vehicle sales, transportation technology and strategic account development

Robert Keller Headshot

RENO, Nev., July 21, 2026 (GLOBE NEWSWIRE) -- Dragonfly Energy Holdings Corp. (Nasdaq: DFLI) (“Dragonfly Energy” or the “Company”), an industry leader in energy storage and maker of Battle Born Batteries®, today announced that Robert Keller has joined the Company as its Director of National Fleet Sales, strengthening Dragonfly Energy’s commercial presence within the heavy-duty trucking market.

Mr. Keller brings nearly four decades of experience across fleet operations, commercial vehicle sales, telematics and fleet technology. His career includes prior leadership and sales roles with Volvo Trucks North America, Road Ready Advanced Telematics and Fleetworthy Solutions, Inc. Throughout his career, he has developed strategic relationships with some of the nation’s largest commercial fleets and helped grow transportation technology businesses.

“We believe Robert brings a valuable combination of direct fleet experience, strong industry relationships and a deep understanding of the technologies shaping commercial transportation,” said Wade Seaburg, Chief Commercial Officer of Dragonfly Energy. “His perspective will be important as we continue expanding the adoption of our battery and power system technologies across the heavy-duty trucking market.”

In his new role, Mr. Keller will focus on expanding national fleet relationships and supporting broader adoption of Dragonfly Energy’s integrated power systems. These technologies are designed to provide reliable auxiliary power while helping fleets reduce engine idling, fuel consumption and operating costs.

“Throughout my career, I have worked alongside fleets to solve operational challenges and improve efficiency,” Mr. Keller said. “Having personally relied on Battle Born Batteries in my own Airstream, I have seen firsthand the quality and reliability Dragonfly Energy delivers. I am excited to help commercial fleets adopt innovative power solutions designed to reduce operating costs, improve the driver experience and prepare customers for the future of transportation.”

For more information about Dragonfly Energy, visit Dragonflyenergy.com.

About Dragonfly Energy

Dragonfly Energy Holdings Corp. (Nasdaq: DFLI) is a comprehensive lithium battery technology company, specializing in cell manufacturing, battery pack assembly, and full system integration. Through its renowned Battle Born Batteries® brand, Dragonfly Energy has established itself as a frontrunner in the lithium battery industry, with hundreds of thousands of reliable battery packs deployed in the field through top-tier OEMs and a diverse retail customer base. At the forefront of domestic lithium battery cell production, Dragonfly Energy’s patented dry electrode manufacturing process can deliver chemistry-agnostic power solutions for a broad spectrum of applications, including energy storage systems, electric vehicles, and consumer electronics. The Company’s overarching mission is the future deployment of its proprietary, nonflammable, all-solid-state battery cells.

To learn more about Dragonfly Energy and its commitment to clean energy advancements, visit investors.dragonflyenergy.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that are not historical statements of fact and statements regarding the Company's intent, belief, or expectations, including, but not limited to, statements regarding the Company’s new Director of National Fleet Sales, the Company's future results of operations and financial position, planned products and services, business strategy and plans, market size and growth opportunities, competitive position and technological and market trends. Some of these forward-looking statements can be identified by the use of forward-looking words, including "may," "should," "expect," "intend," "will," "estimate," "anticipate," "believe," "predict," "plan," "targets," "projects," "could," "would," "continue," "forecast" or the negatives of these terms or variations of them or similar expressions.

These forward-looking statements are subject to risks, uncertainties, and other factors (some of which are beyond the Company's control) which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Such factors include those set forth in the sections entitled "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, and in the Company's subsequent filings with the SEC available at www.sec.gov. If any of these risks materialize or any of the Company's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that the Company presently does not know or that it currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. All forward-looking statements contained in this press release speak only as of the date they were made. Except to the extent required by law, the Company undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made.

Investor Relations
Eric Prouty
Szymon Serowiecki
AdvisIRy Partners
DragonflyIR@advisiry.com

Dragonfly Energy Media Relations
media@dragonflyenergy.com

Source: Dragonfly Energy Holdings Corp.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f5ecb29b-911c-4981-8bf4-115cb6d83891


FAQ

What did Dragonfly Energy (NASDAQ: DFLI) announce about its fleet sales leadership on July 21, 2026?

Dragonfly Energy announced the appointment of Robert Keller as Director of National Fleet Sales. According to Dragonfly Energy, he is tasked with expanding national fleet relationships and promoting adoption of its integrated power systems within the heavy-duty trucking market across the United States.

Who is Robert Keller and what experience does he bring to Dragonfly Energy (DFLI)?

Robert Keller is a transportation industry veteran with nearly four decades of experience. According to Dragonfly Energy, his background spans fleet operations, commercial vehicle sales, telematics and fleet technology, including leadership and sales roles at Volvo Trucks North America and other transportation technology companies.

What will Robert Keller focus on in his role at Dragonfly Energy (DFLI)?

Robert Keller will focus on expanding national fleet relationships and supporting adoption of Dragonfly Energy’s power systems. According to Dragonfly Energy, these integrated technologies aim to provide reliable auxiliary power while helping commercial fleets reduce engine idling, fuel consumption and overall operating costs.

How do Dragonfly Energy’s Battle Born Batteries and power systems benefit heavy-duty trucking fleets?

Dragonfly Energy’s integrated power systems are designed to deliver reliable auxiliary power for trucks. According to Dragonfly Energy, they help fleets reduce engine idling, lower fuel usage and decrease operating costs, while also supporting a better driver experience and preparation for future transportation needs.

Why is Dragonfly Energy targeting the heavy-duty trucking market with Robert Keller’s appointment?

Dragonfly Energy is strengthening its commercial presence in the heavy-duty trucking sector by adding specialized sales leadership. According to Dragonfly Energy, Robert Keller’s fleet experience and industry relationships are expected to support broader adoption of its battery and power system technologies among national commercial fleets.

What is Dragonfly Energy’s core business and technology focus for investors in DFLI?

Dragonfly Energy is a lithium battery technology company focused on cell manufacturing, pack assembly and system integration. According to Dragonfly Energy, it leverages its Battle Born Batteries brand and patented dry electrode process to serve energy storage, electric vehicles, consumer electronics and future solid-state battery applications.