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Digimarc Joins New NIST AI Safety Institute Consortium Dedicated to AI Safety

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Digimarc Corporation (DMRC) joins the U.S. Artificial Intelligence Safety Institute Consortium (AISIC) to support the development and deployment of trustworthy and safe AI. The consortium aligns with President Biden's Executive Order and brings together AI stakeholders to promote responsible use of AI. Digimarc is committed to contributing solutions and facilitating collaboration across industries and sectors to safeguard the development and deployment of AI.
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Engagement with the U.S. Artificial Intelligence Safety Institute Consortium (AISIC) by Digimarc Corporation represents a strategic move to position itself at the forefront of AI safety and standards development. This involvement could potentially lead to early access to new standards and practices, which might offer Digimarc a competitive edge in the digital watermarking industry. By actively participating in the consortium, Digimarc may influence the direction of AI policy and standards that align with its technological capabilities and business interests.

For investors, this could signal a proactive approach to regulatory compliance and innovation, potentially reducing future risk and opening new market opportunities. As AI continues to integrate into various sectors, companies like Digimarc that contribute to the foundational infrastructure of AI safety may see increased demand for their services. However, the actual impact on Digimarc's financials will depend on the consortium's effectiveness and the company's ability to leverage its participation into marketable products and services.

The formation of the AISIC under the Department of Commerce and the involvement of Digimarc highlights the increasing importance of public-private partnerships in shaping the future of AI governance. The consortium's focus on safety standards reflects a broader trend towards ensuring that AI development prioritizes ethical considerations and public trust. This trend is crucial for the AI industry's long-term viability, as it addresses growing concerns over AI's potential negative impacts.

For stakeholders, the emphasis on trustworthy AI implies that Digimarc and other participants are aligning with a significant shift towards responsible innovation. This alignment may reduce the risk of future regulatory burdens and foster an environment conducive to sustainable growth. However, the effectiveness of such consortia in influencing policy and the speed at which standards are adopted industry-wide remain variables that could affect the trajectory of AI regulation and its impact on businesses like Digimarc.

Digimarc's expertise in digital watermarking technology is directly relevant to the cybersecurity challenges associated with AI. As AI systems become more sophisticated, the risk of malicious exploitation increases, making the integrity and traceability of digital content ever more critical. Digital watermarking can play a vital role in content authentication and rights management, which are key components of a secure AI ecosystem.

From a cybersecurity perspective, Digimarc's involvement with AISIC could facilitate the development of industry-wide security protocols that incorporate digital watermarking as a standard practice. This could lead to broader adoption of Digimarc's technologies and potentially drive growth. However, the pace at which these security measures are implemented across different AI applications will affect the extent to which Digimarc can capitalize on this opportunity.

Digital Watermarking Pioneer to Contribute Expertise to Advance the Development and Deployment of Safe, Trustworthy AI Under New U.S. Government Safety Institute

BEAVERTON, Ore.--(BUSINESS WIRE)-- Digimarc Corporation (NASDAQ: DMRC), the pioneer and global leader in digital watermarking, today announced it has joined more than 200 of the nation’s leading artificial intelligence (AI) stakeholders to participate in a Department of Commerce initiative to support the development and deployment of trustworthy and safe AI. Established by the Department of Commerce’s National Institute of Standards and Technology (NIST), the U.S. Artificial Intelligence Safety Institute Consortium (AISIC) will bring together AI creators and users, academics, government and industry researchers, and civil society organizations to meet this mission.

“Digimarc commends NIST on the formation of the Artificial Intelligence Safety Institute Consortium, and we look forward to collaborating with a prestigious group of technology experts to promote the development of trustworthy AI and its responsible use,” said Digimarc Chief Technology Officer Tony Rodriguez. “The new consortium’s charter aligns closely with our commitment to ensure the tools and technology to protect content creators and consumers are readily available."

“The U.S. government has a significant role to play in setting the standards and developing the tools we need to mitigate the risks and harness the immense potential of artificial intelligence. President Biden directed us to pull every lever to accomplish two key goals: set safety standards and protect our innovation ecosystem. That’s precisely what the U.S. AI Safety Institute Consortium is set up to help us do,” said Secretary Raimondo. “Through President Biden’s landmark Executive Order, we will ensure America is at the front of the pack – and by working with this group of leaders from industry, civil society, and academia, together we can confront these challenges to develop the measurements and standards we need to maintain America’s competitive edge and develop AI responsibly.”

The new consortium’s priorities align with those outlined in the October 2023 Executive Order (EO) for the safe, secure, and trustworthy development and use of AI. Digimarc supports the bold directive in the EO, including its guidance on the role of tools like digital watermarking in this critical effort and the need to balance protecting the rights of the public and private sectors while seizing the innovative potential of AI.

Consortium member companies and organizations include leaders on the frontlines of developing and using AI systems, as well as civil society and academic teams that are building the foundational understanding of how AI can and will transform our society.

The full list of consortium participants is available here.

“Digimarc is committed to contributing solutions and facilitating collaboration across industries and sectors to safeguard the development and deployment of AI,” said Rodriguez.

Most recently, Digimarc co-hosted the AI Summit with the Center for Security in Politics at the University of California, Berkeley. Digimarc has also shared its knowledge and expertise as a participant in the bipartisan Senate Forum on AI in Washington, D.C. To learn more about how Digimarc is protecting content creators and consumers with robust digital watermarks, visit https://www.digimarc.com/products/digital-content-authentication. We also invite you to contact us directly at product@digimarc.com.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at massive scale for the identification and the authentication of physical and digital items. A notable example of this is our partnership with a consortium of the world’s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at Digimarc.com.

Susan Baldwin

Digimarc Corporation

509-939-1137

PR@digimarc.com

Source: Digimarc Corporation

The ticker symbol for Digimarc Corporation is DMRC.

The U.S. Artificial Intelligence Safety Institute Consortium (AISIC) is a Department of Commerce initiative to support the development and deployment of trustworthy and safe AI.

The purpose of the consortium is to promote the development and responsible use of trustworthy AI, aligning with President Biden's Executive Order.

Digimarc is committed to contributing solutions and facilitating collaboration across industries and sectors to safeguard the development and deployment of AI.

Digimarc co-hosted the AI Summit with the Center for Security in Politics at the University of California, Berkeley, and participated in the bipartisan Senate Forum on AI in Washington, D.C.
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About DMRC

digimarc is a leading innovator and technology provider. based in beaverton, oregon (usa), digimarc enables businesses and governments worldwide to enrich everyday living with the means to identify all forms of content, including print, packaging, audio, video and digital imagery. we develop solutions, license intellectual property and provide development services to business partners across a wide range of industries. our vision all of digimarc’s solutions reflect a unified vision: to enrich everyday living via pervasive, intuitive computing. we accomplish this by creating a new means of communication based on our proprietary digimarc barcode and digimarc discovery platforms, allowing computers and digital devices to see, hear and engage with the world around them much like people do. the result is that consumers and organizations can easily access digital content when, where and how they want it. there are tens of billions of objects already embedded with the digimarc barcode and in