Can-Am Rolls Out Ride Days Program To Welcome More Riders To The Open Road This Riding Season

Can-Am (DOO) launches Can-Am Ride Days across the United States and Canada for May and June 2026 to expand rider access and hands-on experience with Can-Am 3-wheel vehicles.

Rhea-AI Summary

Can-Am (DOO) launches Can-Am Ride Days across the United States and Canada for May and June 2026 to expand rider access and hands-on experience with Can-Am 3-wheel vehicles.

Events are weekend, closed-course ride experiences led by certified instructors, developed with Rider Education Program partners and the Motorcycle Safety Foundation, with registration available at the company's website.

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News Market Reaction – DOO

On Apr 30, the day this news came out, DOO closed 4.33% above the previous close.

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Historical Context

5 past events · Latest: Apr 23

5 events

1. Apr 23

   Community platform launch

   24h Move

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   Launch of global 3 Wheel Collective community platform for riders.

2. Apr 22

   Governance/meeting notice

   24h Move

   -4.3%

   Announcement of fully virtual annual shareholder meeting date and format.

3. Apr 14

   Guidance suspension, tariffs

   24h Move

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   Suspension of FY27 guidance due to new 25% U.S. tariffs on products.

4. Apr 09

   Competition results

   24h Move

   +2.6%

   Multiple Ski-Doo championship wins and podiums in ISOC Snocross season.

5. Apr 01

   Grant program update

   24h Move

   +1.2%

   Return of Snow PASS grant program supporting responsible riding and trails.

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VALCOURT, QC, April 30, 2026 /PRNewswire/ - Can-Am, a brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), is reinforcing its commitment to rider access, confidence and safety this spring with the launch of its Can-Am Ride Days program across North America. Running throughout May and June, the initiative will provide prospective and current riders with more opportunities to experience Can-Am 3-wheel vehicles in a supportive and engaging environment.

Developed in collaboration with Can-Am's network of Rider Education Program partnered schools and the Motorcycle Safety Foundation (MSF), Can-Am Ride Days will offer hands-on riding experiences on closed courses led by certified instructors. Hosted on weekends throughout the activation period of May and June, the program is designed to help introduce new riders to the 3-wheel lifestyle, support transition riders looking for a new riding experience, and connect participants with local Can-Am dealers.

"At Can-Am, we know that firsthand riding experiences can make all the difference in helping people discover the confidence, comfort and fun that comes with 3-wheels," said Marc-Olivier Drouin, Senior Manager of Marketing, Can-Am 3-Wheel Vehicles & Motorcycles at BRP. "Can-Am Ride Days is about lowering barriers to entry, creating meaningful trial opportunities and helping more people feel empowered to get out and ride."

The Ride Days initiative reflects Can-Am's continued focus on growing rider accessibility and creating more opportunities for people to experience the brand at every touchpoint. Research shows that test rides can play a meaningful role in purchase decisions, making Ride Days a key part of Can-Am's efforts to grow brand awareness within the powersports community.

In recognition of Motorcycle Safety Awareness Month this May, Can-Am is also reinforcing its ongoing commitment to rider education and responsible road use. Through Ride Days, certified training opportunities and continued community outreach, Can-Am is helping riders build confidence and skills while encouraging all road users to share the road responsibly.

Ride Days will be available in participating markets across the United States and Canada with registration opportunities already open through the website. Market-specific formats and vehicle availability may vary based on local licensing requirements and school participation.

For more information about Can-Am 3-Wheel vehicles, rider resources and upcoming Can-Am Ride Days events, visit www.canamonroad.com and www.canamonroad.com/ridedays.

About BRP

BRP Inc. is a global leader in the world of powersports products and powertrains, built on over 80 years of ingenuity, innovation, and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax engines for karts, recreational aircraft and jet boats, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its product lines with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Headquartered in Quebec, Canada, BRP had annual sales of CA$8.4 billion from over 110 countries and employed close to 17,000 driven, resourceful people as of January 31, 2026.

www.brp.com
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Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

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SOURCE BRP Inc.

FAQ

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What is the Can-Am Ride Days program and when does it run for DOO?

Can-Am Ride Days is a weekend closed-course test-ride program running through May and June 2026. According to the company, events offer hands-on experiences with Can-Am 3-wheel vehicles led by certified instructors to introduce riders to the 3-wheel lifestyle.

How can riders register for Can-Am Ride Days for DOO vehicles in 2026?

Riders can register online through the program website; registration is already open. According to the company, market-specific dates and formats are listed on www.canamonroad.com/ridedays and vary by local licensing and school participation.

Will Can-Am Ride Days include certified instruction for DOO 3-wheel vehicles?

Yes. Can-Am Ride Days use certified instructors and partnered Rider Education Program schools. According to the company, courses are run on closed tracks and were developed in collaboration with the Motorcycle Safety Foundation.

Which markets will host Can-Am Ride Days for DOO in May–June 2026?

Ride Days will be available in participating markets across the United States and Canada. According to the company, availability and event formats depend on local licensing requirements and participating Rider Education Program schools.

What is the purpose of Can-Am Ride Days for DOO riders and prospective buyers?

The program aims to lower barriers to entry and provide trial opportunities for prospective and transitioning riders. According to the company, hands-on experiences are intended to build confidence, support responsible road use, and grow brand awareness.

Does Can-Am tie Ride Days to safety and Motorcycle Safety Awareness Month for DOO?

Yes. Ride Days coincide with Motorcycle Safety Awareness Month in May 2026 and reinforce rider education efforts. According to the company, the initiative complements certified training and community outreach promoting responsible road sharing.