Douglas Elliman Launches Elli AI Assistant
Douglas Elliman (NYSE: DOUG) launched Elli AI, an AI‑assistant app for agents on Oct. 7, 2025. Elli AI will debut in Florida and is slated for a national rollout in 2026 for the firm's 6,600 agents. The white‑labeled platform integrates with the company website and intranet and lets agents search MLS boards in natural language, generate branded reports, create personalized lifestyle maps, and access live data such as public records and real‑time mortgage rates. Elli AI includes a Smart Match feature for off‑market listings and a property editor that drafts descriptions, pitches, and pricing language.
Douglas Elliman (NYSE: DOUG) ha lanciato Elli AI, un'app assistente AI per gli agenti il 7 ottobre 2025. Elli AI farà il debutto in Florida ed è prevista un rollout nazionale nel 2026 per i 6.600 agenti della società. La piattaforma white-label si integra con il sito web aziendale e l'intranet e permette agli agenti di cercare nei board MLS in linguaggio naturale, generare report personalizzati con marchio, creare mappe di stile di vita personalizzate e accedere a dati in tempo reale come record pubblici e tassi ipotecari in tempo reale. Elli AI include una funzione Smart Match per gli elenchi off-market e un editor di proprietà che redige descrizioni, presentazioni e linguaggio di prezzo.
Douglas Elliman (NYSE: DOUG) lanzó Elli AI, una app de asistente AI para agentes, el 7 de octubre de 2025. Elli AI debutará en Florida y está previsto un despliegue nacional en 2026 para los 6.600 agentes de la firma. La plataforma de marca blanca se integra con el sitio web de la empresa y la intranet y permite a los agentes buscar en tableros MLS en lenguaje natural, generar informes con marca, crear mapas de estilo de vida personalizados y acceder a datos en vivo como registros públicos y tasas hipotecarias en tiempo real. Elli AI incluye una función Smart Match para listados fuera del mercado y un editor de propiedades que redacta descripciones, presentaciones y lenguaje de precio.
Douglas Elliman (NYSE: DOUG)은 Elli AI를 2025년 10월 7일 에이전트를 위한 AI 어시스턴트 앱으로 출시했다. Elli AI는 플로리다에서 데뷔하며 2026년 전국 출시를 예정하고 있으며 회사의 6,600명 에이전트를 대상으로 한다. 화이트 라벨 플랫폼은 회사 웹사이트와 인트라넷과 통합되며 에이전트가 자연어로 MLS 보드를 검색하고, 브랜드된 리포트를 생성하며, 개인화된 라이프스타일 맵을 만들고 공공 기록 및 실시간 모기지 금리와 같은 live 데이터를 이용할 수 있게 한다. Elli AI에는 매물 비공개를 위한 Smart Match 기능과 설명문, 프레젠테이션 및 가격 책정을 작성하는 부동산 편집기가 포함되어 있다.
Douglas Elliman (NYSE: DOUG) a lancé Elli AI, une application d'assistant IA pour les agents, le 7 octobre 2025. Elli AI fera ses débuts en Floride et est prévue pour un déploiement national en 2026 pour les 6 600 agents de la société. La plateforme en marque blanche s'intègre au site web de l'entreprise et à l'intranet et permet aux agents de rechercher sur les boards MLS en langage naturel, de générer des rapports avec leur marque, de créer des cartes de style de vie personnalisées et d'accéder à des données en direct telles que les registres publics et les taux hypothécaires en temps réel. Elli AI comprend une fonction Smart Match pour les annonces hors marché et un éditeur immobilier qui rédige des descriptions, des présentations et des formulations de prix.
Douglas Elliman (NYSE: DOUG) hat Elli AI, eine KI-Assistenten-App für Makler, am 7. Oktober 2025 eingeführt. Elli AI wird in Florida debütieren und ist für eine landesweite Markteinführung im Jahr 2026 für die 6.600 Makler des Unternehmens vorgesehen. Die White-Label-Plattform integriert sich in die Unternehmenswebsite und das Intranet und ermöglicht Maklern die Suche auf MLS-Boards in natürlicher Sprache, die Generierung markenbezogener Berichte, das Erstellen personalisierter Lebensstil-Karten und den Zugriff auf Live-Daten wie öffentliche Aufzeichnungen und Echtzeit-Hypothekenzinsen. Elli AI umfasst eine Smart Match-Funktion für Off-Market-Listings und einen Immobilien-Editor, der Beschreibungen, Pitches und Preisgestaltungen entwirft.
Douglas Elliman (NYSE: DOUG) أطلق Elli AI، تطبيق مساعد بالذكاء الاصطناعي للوكلاء في 7 أكتوبر 2025. سيظهر Elli AI لأول مرة في فلوريدا ومن المقرر طرحه على نطاق وطني في 2026 للوكلاء الـ 6,600 في الشركة. المنصة المعاد تسميتها باسم الشركة تتكامل مع موقع الشركة على الويب والشبكة الداخلية وتتيح للوكلاء البحث في لوحات MLS بلغة طبيعية، وتوليد تقارير بعلامتهم التجارية، وإنشاء خرائط أسلوب حياة مخصصة، والوصول إلى بيانات حية مثل السجلات العامة والأسعار الرهن العقاري في الوقت الحقيقي. يتضمن Elli AI ميزة Smart Match لإيجاد القوائم خارج السوق ومحرر عقاري يصوغ الوصف والعروض ولغة التسعير.
Douglas Elliman (NYSE: DOUG) 于 2025年10月7日 推出 Elli AI，一款为经纪人设计的人工智能助手应用。Elli AI 将在佛罗里达州首次亮相，计划在 2026 年全国推广，面向公司的 6,600 名经纪人。这款白标平台可与公司网站及内网集成，允许经纪人在自然语言中检索 MLS 看板、生成带品牌的报告、创建个性化生活方式地图，并获取实时数据，如公共记录和实时按揭利率。Elli AI 还包含适用于市场外房源的 Smart Match 功能，以及一份可拟定描述、推介稿和定价语言的物业编辑器。
- Planned national rollout in 2026 after initial Florida launch
- 6,600 agents targeted for platform access
- Integrates MLS, public records, and real‑time mortgage rates
- Features Smart Match for off‑market listing buyer data
- None.
Insights
Douglas Elliman's Elli AI is a targeted agent productivity tool that could streamline listings and client workflows.
The app bundles natural‑language MLS search, branded report generation, lifestyle maps and a Smart Match feed into a white‑labeled platform for Douglas Elliman agents, initially in Florida with national rollout in
Adoption depends on agent uptake, data accuracy, and MLS integrations; the feature set is useful but not guaranteed to change revenue without clear usage metrics. Watch agent activation rates, MLS permission status, and the national rollout in
The product introduces aggregation of MLS, public records and web data, raising integration and accuracy priorities for the firm.
The platform's claim to pull live mortgage rates, school and restaurant ratings, and MLS data for 6,600 agents creates operational dependencies on third‑party feeds and MLS agreements; maintaining data accuracy will determine user trust. Automated content generation for listings and pricing language can save time but requires governance to avoid misleading statements.
Monitor contractual status with MLS boards, data‑refresh cadence, and any published usage or error rates in the first
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"AI is revolutionizing the way the world works — and real estate is no exception," said Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc. "But even as Douglas Elliman invests heavily in this transformative technology that we believe will define the future of the industry, real estate is and always will be a people business. That's why Elli AI is designed to help our agents save time on manual searches and repetitive tasks, so they can focus on what matters most: building relationships and serving their clients."
A white-labeled platform fully integrated with the Douglas Elliman website and intranet, Elli AI empowers real estate agents to search with "natural language," across multiple-listing-service (MLS) boards, instantly generate branded reports, and seamlessly share them with clients. The app also enables agents to create personalized lifestyle maps with the ability to refine based on search and provide accurate and useful data.
Able to aggregate insights from MLS, public records, and the web—from school and restaurant ratings to real-time mortgage rates and more—Elli AI provides real market insights backed by live data, positioning the agent as the local expert.
Elli's Smart Match feature allows listing agents with off-market properties to see real-time buyer data from other Elli users. Using the app's property-specific editor mode, agents can generate property descriptions, pitches, presentation strategy, and pricing strategy language, all composed by Elli. Additionally, the app can suggest ways—and even provide talking points—for agents to explain a property's value.
About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in
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