Douglas Elliman Launches Elli AI Assistant

Rhea-AI Summary

Douglas Elliman (NYSE: DOUG) launched Elli AI, an AI‑assistant app for agents on Oct. 7, 2025. Elli AI will debut in Florida and is slated for a national rollout in 2026 for the firm's 6,600 agents. The white‑labeled platform integrates with the company website and intranet and lets agents search MLS boards in natural language, generate branded reports, create personalized lifestyle maps, and access live data such as public records and real‑time mortgage rates. Elli AI includes a Smart Match feature for off‑market listings and a property editor that drafts descriptions, pitches, and pricing language.

Positive

• Planned national rollout in 2026 after initial Florida launch
• 6,600 agents targeted for platform access
• Integrates MLS, public records, and real‑time mortgage rates
• Features Smart Match for off‑market listing buyer data

Negative

• None.

News Market Reaction

-4.70%

15 alerts

-4.70% News Effect

+4.9% Peak Tracked

-2.4% Trough Tracked

-$13M Valuation Impact

$254M Market Cap

0.7x Rel. Volume

On the day this news was published, DOUG declined 4.70%, reflecting a moderate negative market reaction. Argus tracked a peak move of +4.9% during that session. Argus tracked a trough of -2.4% from its starting point during tracking. Our momentum scanner triggered 15 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $13M from the company's valuation, bringing the market cap to $254M at that time.

Data tracked by StockTitan Argus on the day of publication.

Premier Real Estate Brokerage Introduces First-of-Its-Kind, AI-Powered App for Agents

MIAMI, Oct. 7, 2025 /PRNewswire/ -- Douglas Elliman Inc. (NYSE: DOUG), one of the largest residential real estate brokerages in the country with the highest national average sales price, today announced the launch of Elli AI, a first-of-its-kind AI-assistant app for the firm's agents. Elli AI will launch initially in Florida before rolling out nationally in 2026 for the brokerage's 6,600 agents in markets across the U.S.

"AI is revolutionizing the way the world works — and real estate is no exception," said Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc. "But even as Douglas Elliman invests heavily in this transformative technology that we believe will define the future of the industry, real estate is and always will be a people business. That's why Elli AI is designed to help our agents save time on manual searches and repetitive tasks, so they can focus on what matters most: building relationships and serving their clients."

A white-labeled platform fully integrated with the Douglas Elliman website and intranet, Elli AI empowers real estate agents to search with "natural language," across multiple-listing-service (MLS) boards, instantly generate branded reports, and seamlessly share them with clients. The app also enables agents to create personalized lifestyle maps with the ability to refine based on search and provide accurate and useful data.

Able to aggregate insights from MLS, public records, and the web—from school and restaurant ratings to real-time mortgage rates and more—Elli AI provides real market insights backed by live data, positioning the agent as the local expert.

Elli's Smart Match feature allows listing agents with off-market properties to see real-time buyer data from other Elli users. Using the app's property-specific editor mode, agents can generate property descriptions, pitches, presentation strategy, and pricing strategy language, all composed by Elli. Additionally, the app can suggest ways—and even provide talking points—for agents to explain a property's value.

About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia and Washington, D.C. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets. Additional information concerning Douglas Elliman Realty is available on its website, www.elliman.com.

Investors and others should note that we may post information about Douglas Elliman Inc. on our website at investors.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at investors.elliman.com and on our social media accounts.

View original content to download multimedia:https://www.prnewswire.com/news-releases/douglas-elliman-launches-elli-ai-assistant-302577199.html

SOURCE Douglas Elliman

FAQ

When did Douglas Elliman announce Elli AI and what is the ticker?

Douglas Elliman announced Elli AI on Oct. 7, 2025; the stock trades as DOUG.

Where will Elli AI launch first and when will it roll out nationally?

Elli AI will launch initially in Florida and roll out nationally in 2026.

How many Douglas Elliman agents are expected to receive Elli AI?

The platform is planned for the firm's 6,600 agents across U.S. markets.

What data sources does Elli AI use to generate market insights for DOUG agents?

Elli AI aggregates MLS, public records, and web data including school and restaurant ratings and real‑time mortgage rates.

What agent tasks does Elli AI automate for Douglas Elliman agents?

Elli AI enables natural‑language MLS searches, instant branded reports, lifestyle maps, property descriptions, pitches, and pricing language.

Does Elli AI support off‑market listings for DOUG agents?

Yes. Elli AI's Smart Match shows real‑time buyer data from other Elli users for off‑market properties.