Douglas Elliman Launches Elli AI Assistant

Rhea-AI Summary

Douglas Elliman (NYSE: DOUG) launched Elli AI, an AI‑assistant app for agents on Oct. 7, 2025. Elli AI will debut in Florida and is slated for a national rollout in 2026 for the firm's 6,600 agents. The white‑labeled platform integrates with the company website and intranet and lets agents search MLS boards in natural language, generate branded reports, create personalized lifestyle maps, and access live data such as public records and real‑time mortgage rates. Elli AI includes a Smart Match feature for off‑market listings and a property editor that drafts descriptions, pitches, and pricing language.

Positive

• Planned national rollout in 2026 after initial Florida launch
• 6,600 agents targeted for platform access
• Integrates MLS, public records, and real‑time mortgage rates
• Features Smart Match for off‑market listing buyer data

Negative

• None.

Insights

Product Strategy Lead

Douglas Elliman's Elli AI is a targeted agent productivity tool that could streamline listings and client workflows.

The app bundles natural‑language MLS search, branded report generation, lifestyle maps and a Smart Match feed into a white‑labeled platform for Douglas Elliman agents, initially in Florida with national rollout in 2026. This improves agent efficiency by automating repetitive tasks and generating property marketing copy and talking points.

Adoption depends on agent uptake, data accuracy, and MLS integrations; the feature set is useful but not guaranteed to change revenue without clear usage metrics. Watch agent activation rates, MLS permission status, and the national rollout in 2026 over the next 6–12 months as leading indicators of impact.

Compliance and Risk Analyst

The product introduces aggregation of MLS, public records and web data, raising integration and accuracy priorities for the firm.

The platform's claim to pull live mortgage rates, school and restaurant ratings, and MLS data for 6,600 agents creates operational dependencies on third‑party feeds and MLS agreements; maintaining data accuracy will determine user trust. Automated content generation for listings and pricing language can save time but requires governance to avoid misleading statements.

Monitor contractual status with MLS boards, data‑refresh cadence, and any published usage or error rates in the first 12 months after launch for insights into legal, compliance and reputation risk.

Premier Real Estate Brokerage Introduces First-of-Its-Kind, AI-Powered App for Agents

MIAMI, Oct. 7, 2025 /PRNewswire/ -- Douglas Elliman Inc. (NYSE: DOUG), one of the largest residential real estate brokerages in the country with the highest national average sales price, today announced the launch of Elli AI, a first-of-its-kind AI-assistant app for the firm's agents. Elli AI will launch initially in Florida before rolling out nationally in 2026 for the brokerage's 6,600 agents in markets across the U.S.

"AI is revolutionizing the way the world works — and real estate is no exception," said Michael S. Liebowitz, President and Chief Executive Officer of Douglas Elliman Inc. "But even as Douglas Elliman invests heavily in this transformative technology that we believe will define the future of the industry, real estate is and always will be a people business. That's why Elli AI is designed to help our agents save time on manual searches and repetitive tasks, so they can focus on what matters most: building relationships and serving their clients."

A white-labeled platform fully integrated with the Douglas Elliman website and intranet, Elli AI empowers real estate agents to search with "natural language," across multiple-listing-service (MLS) boards, instantly generate branded reports, and seamlessly share them with clients. The app also enables agents to create personalized lifestyle maps with the ability to refine based on search and provide accurate and useful data.

Able to aggregate insights from MLS, public records, and the web—from school and restaurant ratings to real-time mortgage rates and more—Elli AI provides real market insights backed by live data, positioning the agent as the local expert.

Elli's Smart Match feature allows listing agents with off-market properties to see real-time buyer data from other Elli users. Using the app's property-specific editor mode, agents can generate property descriptions, pitches, presentation strategy, and pricing strategy language, all composed by Elli. Additionally, the app can suggest ways—and even provide talking points—for agents to explain a property's value.

About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia and Washington, D.C. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets. Additional information concerning Douglas Elliman Realty is available on its website, www.elliman.com.

Investors and others should note that we may post information about Douglas Elliman Inc. on our website at investors.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at investors.elliman.com and on our social media accounts.

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SOURCE Douglas Elliman

FAQ

When did Douglas Elliman announce Elli AI and what is the ticker?

Douglas Elliman announced Elli AI on Oct. 7, 2025; the stock trades as DOUG.

Where will Elli AI launch first and when will it roll out nationally?

Elli AI will launch initially in Florida and roll out nationally in 2026.

How many Douglas Elliman agents are expected to receive Elli AI?

The platform is planned for the firm's 6,600 agents across U.S. markets.

What data sources does Elli AI use to generate market insights for DOUG agents?

Elli AI aggregates MLS, public records, and web data including school and restaurant ratings and real‑time mortgage rates.

What agent tasks does Elli AI automate for Douglas Elliman agents?

Elli AI enables natural‑language MLS searches, instant branded reports, lifestyle maps, property descriptions, pitches, and pricing language.

Does Elli AI support off‑market listings for DOUG agents?

Yes. Elli AI's Smart Match shows real‑time buyer data from other Elli users for off‑market properties.