Domino's® Customers Raise Record-Breaking $19 Million for St. Jude Children's Research Hospital®
Rhea-AI Summary
Domino's (Nasdaq: DPZ) announced customers and team members raised a record-breaking $19 million for St. Jude Children's Research Hospital in 2025. The total includes $10.5M from the St. Jude Thanks and Giving campaign, $8.6M from round-ups, and $511,000 from St. Jude Walks.
The $19 million increases Domino's cumulative fundraising for St. Jude to $162 million since the partnership began and supports a company pledge to raise $300 million by 2034.
Positive
- Record fundraising of $19 million for St. Jude in 2025
- St. Jude Thanks and Giving contributed $10.5 million
- Customer round-ups generated $8.6 million
- Team members raised $511,000 via St. Jude Walks
- Cumulative fundraising now exceeds $162 million
- Supports Domino's pledge of $300 million by 2034
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
DPZ slipped 0.62% while key restaurant peers like YUMC, QSR, BROS, DRI and TXRH also showed declines ranging from about -0.53% to -2.57%, suggesting a generally weak restaurant tape rather than a reaction specific to this charitable announcement.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 26 | Promotional offer | Positive | +0.6% | Limited-time $6.99 carryout pizza deal tied to major football game. |
| Jan 22 | Earnings webcast | Neutral | +1.5% | Announcement of Q4/Year-end 2025 earnings webcast timing and access details. |
| Jan 15 | Equity offering | Negative | -2.1% | AlphaTON Capital $15M registered direct share offering at $1.00 per share. |
| Dec 08 | Promotional offer | Positive | +0.5% | 65th birthday promo giving free Chocolate Lava Crunch Cakes with qualifying orders. |
| Nov 28 | Promotional offer | Positive | +1.0% | 50% off online menu-priced pizzas during key holiday and sports period. |
Recent Domino’s brand and promotional news items have generally coincided with modestly positive next‑day price moves, indicating a history of constructive but limited market responses to marketing and customer-focused announcements.
Over the past few months, Domino’s has highlighted several marketing promotions and customer-focused campaigns, such as game-day carryout specials and holiday pizza discounts, alongside scheduling its Q4/Year‑End 2025 earnings webcast. These events produced small positive price moves after publication. Today’s St. Jude fundraising milestone fits this pattern of brand-building news, reinforcing Domino’s long‑running partnership with the hospital rather than signaling a change in financial guidance or capital structure.
Market Pulse Summary
This announcement highlights Domino’s customers and employees raising over $19 million for St. Jude in 2025, bringing the partnership’s cumulative total above $162 million and supporting a pledge of $300 million by 2034. It reinforces brand strength and long-term community engagement rather than updating financial outlook. Investors may watch how such initiatives support customer loyalty, while upcoming earnings and operational metrics remain the primary drivers of valuation.
AI-generated analysis. Not financial advice.
Fundraising supports Domino's commitment to raise
- St. Jude Thanks and Giving® campaign raised more than
between Oct. 13, 2025-Jan. 4, 2026 through Domino's St. Jude Giving Combo, add-on donations and roundups.$10.5 million - Prior to the campaign, Domino's gave customers the option to round up their order total and donate to St. Jude, which generated more than
.$8.6 million - Domino's franchise and corporate team members raised more than
through St. Jude Walk events across the country.$511,000
"2025 was the 22nd year that Domino's participated in the St. Jude Thanks and Giving campaign," said Russell Weiner, Domino's CEO. "It is an effort that is near and dear to the hearts of Domino's team members across the country, and every year we are reminded just how much each dollar makes a difference, as donations help ensure families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on what's most important – helping their child live."
The
To learn more about the Domino's and St. Jude partnership, including how you can give to the lifesaving mission of St. Jude, visit biz.dominos.com/stewardship/stjude.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,700 stores in over 90 markets. Domino's had global retail sales of over
Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com
About St. Jude Children's Research Hospital®
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was considered largely incurable. Since then, St. Jude has helped push the overall survival rate in the
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SOURCE Domino's Pizza