Domino's® Fires Up Summer with New S'mores Lava Cakes

Rhea-AI Summary

Domino's (Nasdaq: DPZ) introduced a new dessert, S'mores Lava Cakes, featuring oven-baked graham cracker cakes filled with chocolatey chips and marshmallow-flavored filling, sold in orders of three. Domino's Rewards members get early access starting July 20, with U.S. nationwide availability on July 27. A three-piece order is included in the Mix and Match deal for $6.99 at participating locations. Customers can also build a lava cake flight by combining S'mores Lava Cakes with classic Chocolate Lava Cakes.

Market Context

Against a backdrop of moderate short positioning and recent net insider selling, this dessert launch...

Analysis

Against a backdrop of moderate short positioning and recent net insider selling, this dessert launch fits Domino’s pattern of frequent promotional news that typically elicits only small, mixed price responses. Investors may watch whether it meaningfully shifts sentiment ahead of upcoming catalysts.

Key Figures

Rewards early access date: July 20 Nationwide rollout date: July 27 Order size: 3 pieces +1 more

4 metrics

Rewards early access date July 20 Domino's Rewards members early access to S'mores Lava Cakes

Nationwide rollout date July 27 S'mores Lava Cakes available to all U.S. customers

Order size 3 pieces Each S'mores Lava Cakes order includes three cakes

Mix and Match price $6.99 Three-piece S'mores Lava Cakes order under Mix and Match deal

Historical Context

5 past events · Latest: Jun 22 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 22	Leadership change	Neutral	-4.1%	Announced CEO succession plan with transition timeline into 2027.
Jun 18	Earnings webcast notice	Neutral	-5.6%	Scheduled Q2 2026 earnings release and webcast timing details.
Jun 15	Promotional campaign	Neutral	-2.3%	Expanded $9.99 Best Deal Ever promotion including Parmesan Stuffed Crust.
Jun 01	Promotional discount	Neutral	+1.0%	Offered 50% off all menu-priced pizzas during National Dairy Month.
May 27	Promotional event	Neutral	+0.4%	Named winner of 2026 World's Fastest Pizza Maker competition with cash prize.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent Domino's news and promotional announcements have generally led to modest, mixed single-day price reactions, without a consistent positive or negative pattern.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Chocolatey, marshmallow-flavored graham cracker dessert inspired by the campfire classic – no camping required

Highlights:

• Domino's Rewards members will receive early access to the new dessert starting on July 20.
• S'mores Lava Cakes will roll out to all customers across the U.S. on July 27.
• S'mores Lava Cakes come in an order of three, or customers can build their own flight with Chocolate Lava Cakes.

ANN ARBOR, Mich., July 14, 2026 /PRNewswire/ -- Domino's Pizza Inc. (Nasdaq: DPZ) is making it easier than ever to enjoy a classic campfire favorite with its newest indulgent dessert: S'mores Lava Cakes.

Each order of S'mores Lava Cakes comes with three decadent oven-baked graham cracker cakes oozing with a chocolatey chip and gooey marshmallow-flavored filling, and topped with a dash of powdered sugar – delivering the nostalgic taste of s'mores – no campfire required. Domino's Rewards members will receive exclusive early access to the new product, starting on July 20, with the dessert rolling out to everyone on July 27.

"Customers already love our Chocolate Lava Cakes, so we wanted to take that experience a step further with a flavor that's both nostalgic and irresistible," said Kate Trumbull, Domino's executive vice president – chief marketing officer. "S'mores Lava Cakes bring together everything people love about the classic treat – melty chocolate, gooey marshmallow and graham cracker flavor – without having to chop firewood, start a fire or apply bug spray."

Whether customers are rounding out their pizza night or simply craving something sweet, S'mores Lava Cakes offer a convenient way to enjoy a classic dessert without leaving the comfort of home – except for maybe an air-conditioned car ride to pick it up! A three-piece order of Domino's new dessert can be enjoyed through the Mix and Match deal for just $6.99. Higher prices may apply in certain locations.

Build Your Own Lava Cake Flight
With the launch of S'mores Lava Cakes, customers can now build their own flight by choosing between the new flavor and Domino's classic Chocolate Lava Cakes, which are oven-baked, filled with molten chocolate fudge, and topped with powdered sugar.

To sign up for Domino's Rewards and receive exclusive early access to S'mores Lava Cakes, visit dominos.com or download Domino's mobile app.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 22,300 stores in over 90 markets. Domino's had global retail sales of over $20.4 billion in the trailing four quarters ended March 22, 2026. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the first quarter of 2026. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2025 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/dominos-fires-up-summer-with-new-smores-lava-cakes-302822235.html

SOURCE Domino's Pizza

FAQ

What are Domino's (DPZ) new S'mores Lava Cakes launched in July 2026?

Domino's S'mores Lava Cakes are oven-baked graham cracker cakes filled with chocolatey chips and marshmallow-flavored filling. According to Domino's, each order includes three cakes topped with powdered sugar, designed to deliver the nostalgic taste of classic campfire s'mores without needing a fire.

When can Domino's Rewards members access S'mores Lava Cakes before the general launch?

Domino's Rewards members receive exclusive early access to S'mores Lava Cakes starting July 20, 2026. According to Domino's, the early access applies before the dessert becomes available to all U.S. customers on July 27, giving members a one-week head start to try the new item.

When will Domino's S'mores Lava Cakes be available to all U.S. customers?

S'mores Lava Cakes will be available to all customers across the U.S. on July 27, 2026. According to Domino's, this follows an early-access period for Domino's Rewards members that begins July 20, after which the dessert rolls out nationwide on standard ordering channels.

How much do Domino's S'mores Lava Cakes cost and are they in a deal?

A three-piece order of S'mores Lava Cakes can be ordered through Domino's Mix and Match deal for $6.99. According to Domino's, higher prices may apply in certain locations, and the dessert is positioned as an easy add-on to pizza nights or standalone sweet cravings.

Can customers build a lava cake flight with Domino's S'mores Lava Cakes and Chocolate Lava Cakes?

Yes, customers can build their own lava cake flight by mixing S'mores Lava Cakes with Chocolate Lava Cakes. According to Domino's, the classic Chocolate Lava Cakes are oven-baked, filled with molten chocolate fudge, and topped with powdered sugar, complementing the new s'mores-inspired flavor.

How can customers join Domino's Rewards to get early access to S'mores Lava Cakes?

Customers can join Domino's Rewards by visiting dominos.com or downloading Domino's mobile app. According to Domino's, Rewards members gain exclusive early access to S'mores Lava Cakes starting July 20, 2026, before the dessert becomes available nationwide on July 27.