Viant Technology Inc. Stock Price, News & Analysis

Viant Technology (NASDAQ: DSP) reported strong Q3 2021 results, with revenue of $50.9 million, up 26% year-over-year, and gross profit of $21.9 million, an increase of 9%. However, the company experienced a net loss of $12.2 million, or $0.20 per diluted share, compared to net income of $7.5 million in Q3 2020. Active customers grew to 305, marking a 17 increase from the previous quarter. Looking ahead, Viant raised its guidance, predicting Q4 revenue between $71 million to $74 million and full-year revenue of $212.4 million to $215.4 million, reflecting robust growth expectations.

Viant Technology Inc. (NASDAQ: DSP) has integrated Beachfront’s premium linear TV inventory into its Adelphic® advertising software, making it the first demand-side platform to support this unique inventory for real-time bidding. This partnership aims to enhance programmatic ad buying across traditional and connected TV, responding to an increasing demand for unified ad buying strategies. Recent eMarketer data indicates an 18.4% rise in premium video streaming viewers in the U.S. to 89.2 million, underscoring the significance of this collaboration.

Viant Technology Inc. (NASDAQ: DSP) partners with iSpot.tv to enhance its TV advertising capabilities by integrating iSpot's Unified Measurement solution into its Adelphic® software. This partnership aims to provide advertisers with improved insights on reach, frequency, and business outcomes for OTT and linear TV campaigns. eMarketer projects US ad spending on linear and CTV platforms will surpass $93 billion by 2025. The integration allows for real-time measurement and optimization of advertising campaigns across various screens.

Viant Technology (NASDAQ: DSP) is set to release its third quarter 2021 financial results on November 9, 2021, after the U.S. market closes. A conference call will follow the release at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time), discussing the company's performance and business updates. Viant is recognized for its people-based advertising software and its Adelphic Demand Side Platform, which links 115 million U.S. households to over 1 billion connected devices, enhancing marketing strategies through programmatic advertising.

Viant Technology Inc. (NASDAQ: DSP) has integrated Wiland's predictive audience segments into its Adelphic advertising software, enhancing targeting precision for brands. This collaboration aims to improve understanding of target audiences, especially as third-party cookies are phased out. By utilizing purchase intent data, the integration is expected to boost media productivity and revenue. Wiland's advanced analytics allow for the creation of audiences across diverse categories, making it easier for advertisers to connect with potential repeat buyers.

Viant Technology Inc. (NASDAQ: DSP) will participate in the upcoming Advertising Week NY, scheduled for October 18-20, 2021, both virtually and in-person in New York City. The event features multiple discussions, including a panel moderated by Business Insider’s Ryan Joe, focusing on identity challenges in advertising, and a session on driving TV performance amidst fragmentation. Additionally, Viant CEO Tim Vanderhook will lead a fireside chat on transparency in programmatic advertising. The event emphasizes the importance of adapting marketing strategies for a cookieless future.

Viant Technology Inc. (NASDAQ: DSP) announced a partnership with Catalina to integrate shopper data into its Adelphic® advertising software. This collaboration aims to enhance cookieless targeting and enable better measurement of advertising effectiveness for CPG advertisers. By linking offline and online performance to actual purchases, the integration seeks to improve return on investment (ROI) for brands. With Catalina's data covering 236 million shopper IDs, this solution offers real-time campaign optimization and validation of customer purchases, crucial for modern marketing.

Viant Technology Inc. (NASDAQ: DSP) has expanded its partnership with Integral Ad Science (NASDAQ: IAS) by integrating IAS's CTV fraud pre-bid solution into Viant’s Adelphic® advertising software. This collaboration aims to enhance CTV fraud protection for brands and agencies, optimizing campaigns against bot fraud and invalid traffic.

With an expected 67% of the U.S. population using CTV by 2025, the ad market is projected to reach $27 billion. This partnership positions Viant to meet the growing demands of CTV advertisers effectively.

Viant Technology Inc. (NASDAQ: DSP) has integrated Kochava Collective's vast real-world location data into its Adelphic advertising software. This enhancement enables improved foot traffic measurement and location-based insights for brands and agencies. With access to 9 billion daily location data points from 191 million monthly active users, Viant aims to help clients better understand the impact of their marketing on brick-and-mortar sales. This partnership is part of Viant's ongoing strategy to provide advanced analytics and support for digital marketing in an evolving landscape.