Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (NASDAQ: DSP) is an advertising software company and a self-described leader in CTV and AI-powered programmatic advertising. Its news flow highlights developments around its cloud-based demand-side platform, AI innovations, partnerships and financial performance. Readers following DSP news can see how Viant’s omnichannel platform for CTV, streaming audio, digital out-of-home, mobile and desktop evolves over time.
Recent press releases emphasize Viant’s focus on artificial intelligence through ViantAI and products such as Outcomes, a fully autonomous open internet ad product powered by the AI Lattice Brain. News items describe how these tools are intended to automate campaign planning, optimization and execution while maintaining transparency into where ads run and how results are achieved.
Viant’s news coverage also features strategic partnerships and integrations. Examples include a multi-year agreement designating Viant as the Advertising Platform for Molson Coors Beverage Company, an expanded relationship with Tubi to enable AVOD addressability and contextual targeting in CTV, and collaborations with iHeartMedia, Triton Digital and Magnite’s SpringServe video platform to improve addressability, measurement and supply path transparency across audio and CTV.
Investors and marketers can use the DSP news page to monitor Viant’s quarterly earnings announcements, conference participation and platform milestones, such as record CTV and streaming audio ad spend. By reviewing these updates in one place, users can track how Viant’s AI-powered programmatic capabilities, identity infrastructure and publisher partnerships are shaping its role in digital advertising.
Viant Technology (NASDAQ: DSP) reported strong financial results for Q2 2021, with revenue increasing by 66% year-over-year to $50.4 million. Gross profit also saw a rise of 58% to $18.7 million. Notably, Contribution ex-TAC from Connected TV grew 105%, accounting for 41% of total Contribution. Despite a net loss of $18.1 million, Viant raised its full-year guidance, now expecting revenue between $205 million to $210 million for 2021. Adjusted EBITDA is projected at $29 million to $32 million.
Viant Technology Inc. (NASDAQ: DSP) has successfully integrated CatapultX's On-Stream™ video monetization and contextual AI platform into its Adelphic® advertising software. This integration enhances contextual advertising capabilities, allowing brands to deliver ads without interrupting content. As highlighted by Magna Global, 84% of video viewers abandon interruptive ads. The On-Stream ads reportedly provide 6.8x stronger engagement, enabling marketers to reach audiences effectively. This partnership signifies a shift towards non-disruptive, contextually relevant advertising in the evolving landscape.
Viant Technology Inc. (NASDAQ: DSP) has expanded its Adelphic® advertising software to include 'Conversion Lift,' a new identity-based measurement tool designed to enhance advertising performance insights in a cookieless environment. This solution addresses the challenges of third-party cookie measurement, particularly noting that 72% of conversions occur on different devices from where the ad was seen. Conversion Lift utilizes Viant's Household ID to incorporate actual conversion data, helping brands measure marketing effectiveness more accurately.
On July 22, 2021, Viant Technology Inc (NASDAQ: DSP) announced it will release its second quarter 2021 financial results after U.S. markets close on August 12, 2021. The company will host a conference call at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance. Viant is recognized for its people-based advertising software, offering a self-service Demand Side Platform (DSP) called Adelphic, which connects marketers to various advertising channels. The company also has robust identity resolution capabilities.
Comscore (NASDAQ: SCOR) has announced a partnership with Viant Technology Inc. (NASDAQ: DSP) to integrate Comscore's contextual Activation suite into Viant's advertising software, Adelphic®. This integration allows advertisers to utilize Comscore's cookie-free targeting solutions, enhancing brand protection and contextual relevance. The offering includes Comscore's innovative Predictive Audiences, which targets audiences in a privacy-friendly manner based on various consumption behaviors. This move is timely as the advertising industry transitions away from third-party cookies.
Viant Technology Inc. (NASDAQ: DSP) has entered a license agreement with TiVo, a subsidiary of Xperi Holding Corporation, to integrate TiVo's linear TV viewership data into Viant's Adelphic advertising software. This collaboration aims to enhance audience activation, measurement, and attribution for advertisers across millions of US households. Viant's incorporation of TiVo's data will allow for real-time analysis and better targeting in omnichannel campaigns, supporting the evolving advertising landscape.
Viant Technology (NASDAQ: DSP) announced a panel event titled 'Identity 2021,' focusing on household-level targeting and measurement in a cookieless advertising environment. Scheduled for June 10, 2021, at 11:00 am PT, the panel will include insights from industry experts, addressing challenges posed by the demise of third-party cookies and privacy regulations. Notable speakers include Viant's CEO Tim Vanderhook and professionals from UM Worldwide, Magnite, Acxiom, and Horizon Media. The event aims to explore new strategies for effective digital marketing.
Viant Technology (NASDAQ: DSP) reported a strong Q1 2021 with revenues reaching $40.1 million, up 5% year-over-year. Gross profit increased 9% to $15.8 million. The company’s CTV platform saw a remarkable growth of 66%, accounting for 45% of total spend. Despite a net loss of $14.9 million ($0.27 per share), non-GAAP net income was $2.2 million ($0.01 per share). Viant raised its annual guidance, expecting revenue between $200 million to $205 million, reflecting an anticipated growth of 21% to 24%.
Viant Technology (NASDAQ: DSP) has successfully integrated Peer39's Advanced Contextual Data Marketplace into its advertising software, Adelphic®. This collaboration enhances Adelphic's pre-bid contextual data capabilities, supporting advertisers in cookieless environments. Viant's CMO Jon Schulz emphasized that the integration allows for more effective audience targeting. Peer39's CEO Mario Diez highlighted the importance of reliable, privacy-compliant data in today's advertising landscape, ensuring advertisers can efficiently reach audiences across digital platforms.
Viant Technology Inc. (NASDAQ: DSP) announced its management team will present at two investor conferences. The 16th Annual Needham Virtual Technology & Media Conference is scheduled for May 18, 2021, at 2:15 pm ET, followed by the Bank of America Global Technology Conference on June 9, 2021, at 2:30 pm ET. The presentations will be available via live webcast on Viant's investor relations website, with replays accessible post-event. Viant specializes in people-based advertising through its Adelphic platform, connecting 115 million U.S. households and over 1 billion devices.