Viant Technology Inc. Stock Price, News & Analysis

Viant Technology Inc. (NASDAQ: DSP) has entered a license agreement with TiVo, a subsidiary of Xperi Holding Corporation, to integrate TiVo's linear TV viewership data into Viant's Adelphic advertising software. This collaboration aims to enhance audience activation, measurement, and attribution for advertisers across millions of US households. Viant's incorporation of TiVo's data will allow for real-time analysis and better targeting in omnichannel campaigns, supporting the evolving advertising landscape.

Viant Technology (NASDAQ: DSP) announced a panel event titled 'Identity 2021,' focusing on household-level targeting and measurement in a cookieless advertising environment. Scheduled for June 10, 2021, at 11:00 am PT, the panel will include insights from industry experts, addressing challenges posed by the demise of third-party cookies and privacy regulations. Notable speakers include Viant's CEO Tim Vanderhook and professionals from UM Worldwide, Magnite, Acxiom, and Horizon Media. The event aims to explore new strategies for effective digital marketing.

Viant Technology (NASDAQ: DSP) reported a strong Q1 2021 with revenues reaching $40.1 million, up 5% year-over-year. Gross profit increased 9% to $15.8 million. The company’s CTV platform saw a remarkable growth of 66%, accounting for 45% of total spend. Despite a net loss of $14.9 million ($0.27 per share), non-GAAP net income was $2.2 million ($0.01 per share). Viant raised its annual guidance, expecting revenue between $200 million to $205 million, reflecting an anticipated growth of 21% to 24%.

Viant Technology (NASDAQ: DSP) has successfully integrated Peer39's Advanced Contextual Data Marketplace into its advertising software, Adelphic®. This collaboration enhances Adelphic's pre-bid contextual data capabilities, supporting advertisers in cookieless environments. Viant's CMO Jon Schulz emphasized that the integration allows for more effective audience targeting. Peer39's CEO Mario Diez highlighted the importance of reliable, privacy-compliant data in today's advertising landscape, ensuring advertisers can efficiently reach audiences across digital platforms.

Viant Technology Inc. (NASDAQ: DSP) announced its management team will present at two investor conferences. The 16th Annual Needham Virtual Technology & Media Conference is scheduled for May 18, 2021, at 2:15 pm ET, followed by the Bank of America Global Technology Conference on June 9, 2021, at 2:30 pm ET. The presentations will be available via live webcast on Viant's investor relations website, with replays accessible post-event. Viant specializes in people-based advertising through its Adelphic platform, connecting 115 million U.S. households and over 1 billion devices.

Viant Technology (NASDAQ: DSP) has successfully integrated DoubleVerify's (NYSE: DV) Inventory Quality Management (IQM) into its Adelphic® advertising software, enhancing brand safety and fraud prevention protocols. This integration aims to improve transparency in digital media quality, especially in the fast-growing Connected TV (CTV) sector, where ad spending is projected to rise significantly. Viant emphasizes its commitment to delivering quality inventory to brands while DoubleVerify assures added insights for media investments.

Viant Technology Inc. (NASDAQ: DSP) announced it will release its first quarter 2021 financial results on May 13, 2021, after U.S. markets close. A conference call and webcast will take place at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the company's financial performance. Viant is recognized for its advanced people-based advertising software and has linked over 115 million U.S. households to more than 1 billion connected devices. The company's Demand Side Platform, Adelphic, facilitates programmatic advertising across diverse channels.

Viant Technology, a leader in people-based advertising software, has appointed Karen Castillo-Paff as Vice President of Communications. In this newly created role, she will manage the company's corporate communications strategy, media relations, and financial communications. Castillo-Paff brings over 15 years of experience, including a background in journalism with accolades such as an Emmy Award. Her expertise is expected to enhance Viant's communications efforts, particularly as the company continues to reshape the digital advertising landscape.

Viant Technology Inc. (NASDAQ: DSP) has appointed Rasika Narang as Senior Vice President of Marketing. Narang will lead the company’s brand strategy and oversee growth marketing, product marketing, and creative services teams. With over 15 years of experience at Ogilvy, she has successfully executed innovative marketing campaigns for Fortune 500 companies. Narang expressed her excitement to join Viant, highlighting the company's innovation in digital advertising. This strategic appointment aims to enhance Viant's market position in the advertising sector.