Viant Technology Inc. develops an exclusively buy-side, AI-powered demand-side platform for programmatic advertising across the open internet, with emphasis on connected TV, streaming audio, mobile, desktop and digital out-of-home campaigns. News about DSP commonly covers financial results, advertiser spend trends, CTV adoption, investor conference participation, and platform releases such as ViantAI and Outcomes.
Company updates also include customer and agency partnerships, material agreements, and data or measurement capabilities tied to identity resolution, content signals and campaign performance. Viant’s completed acquisition of TVision Insights added attention measurement signals for television, including eyes-on-screen attention, co-viewership and in-room presence, to its advertising intelligence and measurement activities.
Viant Technology Inc. (NASDAQ: DSP) has integrated Wiland's predictive audience segments into its Adelphic advertising software, enhancing targeting precision for brands. This collaboration aims to improve understanding of target audiences, especially as third-party cookies are phased out. By utilizing purchase intent data, the integration is expected to boost media productivity and revenue. Wiland's advanced analytics allow for the creation of audiences across diverse categories, making it easier for advertisers to connect with potential repeat buyers.
Viant Technology Inc. (NASDAQ: DSP) will participate in the upcoming Advertising Week NY, scheduled for October 18-20, 2021, both virtually and in-person in New York City. The event features multiple discussions, including a panel moderated by Business Insider’s Ryan Joe, focusing on identity challenges in advertising, and a session on driving TV performance amidst fragmentation. Additionally, Viant CEO Tim Vanderhook will lead a fireside chat on transparency in programmatic advertising. The event emphasizes the importance of adapting marketing strategies for a cookieless future.
Viant Technology Inc. (NASDAQ: DSP) announced a partnership with Catalina to integrate shopper data into its Adelphic® advertising software. This collaboration aims to enhance cookieless targeting and enable better measurement of advertising effectiveness for CPG advertisers. By linking offline and online performance to actual purchases, the integration seeks to improve return on investment (ROI) for brands. With Catalina's data covering 236 million shopper IDs, this solution offers real-time campaign optimization and validation of customer purchases, crucial for modern marketing.
Viant Technology Inc. (NASDAQ: DSP) has expanded its partnership with Integral Ad Science (NASDAQ: IAS) by integrating IAS's CTV fraud pre-bid solution into Viant’s Adelphic® advertising software. This collaboration aims to enhance CTV fraud protection for brands and agencies, optimizing campaigns against bot fraud and invalid traffic.
With an expected 67% of the U.S. population using CTV by 2025, the ad market is projected to reach $27 billion. This partnership positions Viant to meet the growing demands of CTV advertisers effectively.
Viant Technology Inc. (NASDAQ: DSP) has integrated Kochava Collective's vast real-world location data into its Adelphic advertising software. This enhancement enables improved foot traffic measurement and location-based insights for brands and agencies. With access to 9 billion daily location data points from 191 million monthly active users, Viant aims to help clients better understand the impact of their marketing on brick-and-mortar sales. This partnership is part of Viant's ongoing strategy to provide advanced analytics and support for digital marketing in an evolving landscape.
Viant Technology Inc. (NASDAQ: DSP) has partnered with various charitable organizations to provide 500 backpacks filled with essential school supplies to under-resourced students across major U.S. cities including Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Irvine, Los Angeles, Minneapolis, and New York City. The initiative, driven by Viant Cares, underscores the company's commitment to community support, particularly as families are expected to spend an average of $848.90 on back-to-school supplies in 2021.
Viant Technology (NASDAQ: DSP) has appointed Lisa Harrington as its new Chief Legal Officer and Corporate Secretary, effective immediately. Reporting directly to CEO Tim Vanderhook, Harrington will manage all legal affairs and be part of the Executive Committee. With over twenty-five years of diverse legal expertise, including past roles at Comcast/NBCUniversal and Fandango, her leadership is expected to enhance Viant's business growth. Harrington expressed enthusiasm about contributing to the company's transformation during this pivotal period.
Viant Technology Inc. (NASDAQ: DSP) has announced that its private beta testing for the World Without Cookies (WWC) program led to a remarkable 200% increase in customer conversions. Following this success, the program is transitioning to an open beta, allowing all customers access. Participants noted enhanced reach, targeting an additional 40% more households while reducing ad frequency by 28%. Key advantages of the WWC program include improved onboarding of first-party data, a unified user experience, maximum ad opportunity coverage, and real-time measurement capabilities.
Viant Technology (NASDAQ: DSP) reported strong financial results for Q2 2021, with revenue increasing by 66% year-over-year to $50.4 million. Gross profit also saw a rise of 58% to $18.7 million. Notably, Contribution ex-TAC from Connected TV grew 105%, accounting for 41% of total Contribution. Despite a net loss of $18.1 million, Viant raised its full-year guidance, now expecting revenue between $205 million to $210 million for 2021. Adjusted EBITDA is projected at $29 million to $32 million.
Viant Technology Inc. (NASDAQ: DSP) has successfully integrated CatapultX's On-Stream™ video monetization and contextual AI platform into its Adelphic® advertising software. This integration enhances contextual advertising capabilities, allowing brands to deliver ads without interrupting content. As highlighted by Magna Global, 84% of video viewers abandon interruptive ads. The On-Stream ads reportedly provide 6.8x stronger engagement, enabling marketers to reach audiences effectively. This partnership signifies a shift towards non-disruptive, contextually relevant advertising in the evolving landscape.