Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (NASDAQ: DSP) is an advertising software company and a self-described leader in CTV and AI-powered programmatic advertising. Its news flow highlights developments around its cloud-based demand-side platform, AI innovations, partnerships and financial performance. Readers following DSP news can see how Viant’s omnichannel platform for CTV, streaming audio, digital out-of-home, mobile and desktop evolves over time.
Recent press releases emphasize Viant’s focus on artificial intelligence through ViantAI and products such as Outcomes, a fully autonomous open internet ad product powered by the AI Lattice Brain. News items describe how these tools are intended to automate campaign planning, optimization and execution while maintaining transparency into where ads run and how results are achieved.
Viant’s news coverage also features strategic partnerships and integrations. Examples include a multi-year agreement designating Viant as the Advertising Platform for Molson Coors Beverage Company, an expanded relationship with Tubi to enable AVOD addressability and contextual targeting in CTV, and collaborations with iHeartMedia, Triton Digital and Magnite’s SpringServe video platform to improve addressability, measurement and supply path transparency across audio and CTV.
Investors and marketers can use the DSP news page to monitor Viant’s quarterly earnings announcements, conference participation and platform milestones, such as record CTV and streaming audio ad spend. By reviewing these updates in one place, users can track how Viant’s AI-powered programmatic capabilities, identity infrastructure and publisher partnerships are shaping its role in digital advertising.
Viant Technology Inc. (NASDAQ: DSP) partners with iSpot.tv to enhance its TV advertising capabilities by integrating iSpot's Unified Measurement solution into its Adelphic® software. This partnership aims to provide advertisers with improved insights on reach, frequency, and business outcomes for OTT and linear TV campaigns. eMarketer projects US ad spending on linear and CTV platforms will surpass $93 billion by 2025. The integration allows for real-time measurement and optimization of advertising campaigns across various screens.
Viant Technology (NASDAQ: DSP) is set to release its third quarter 2021 financial results on November 9, 2021, after the U.S. market closes. A conference call will follow the release at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time), discussing the company's performance and business updates. Viant is recognized for its people-based advertising software and its Adelphic Demand Side Platform, which links 115 million U.S. households to over 1 billion connected devices, enhancing marketing strategies through programmatic advertising.
Viant Technology Inc. (NASDAQ: DSP) has integrated Wiland's predictive audience segments into its Adelphic advertising software, enhancing targeting precision for brands. This collaboration aims to improve understanding of target audiences, especially as third-party cookies are phased out. By utilizing purchase intent data, the integration is expected to boost media productivity and revenue. Wiland's advanced analytics allow for the creation of audiences across diverse categories, making it easier for advertisers to connect with potential repeat buyers.
Viant Technology Inc. (NASDAQ: DSP) will participate in the upcoming Advertising Week NY, scheduled for October 18-20, 2021, both virtually and in-person in New York City. The event features multiple discussions, including a panel moderated by Business Insider’s Ryan Joe, focusing on identity challenges in advertising, and a session on driving TV performance amidst fragmentation. Additionally, Viant CEO Tim Vanderhook will lead a fireside chat on transparency in programmatic advertising. The event emphasizes the importance of adapting marketing strategies for a cookieless future.
Viant Technology Inc. (NASDAQ: DSP) announced a partnership with Catalina to integrate shopper data into its Adelphic® advertising software. This collaboration aims to enhance cookieless targeting and enable better measurement of advertising effectiveness for CPG advertisers. By linking offline and online performance to actual purchases, the integration seeks to improve return on investment (ROI) for brands. With Catalina's data covering 236 million shopper IDs, this solution offers real-time campaign optimization and validation of customer purchases, crucial for modern marketing.
Viant Technology Inc. (NASDAQ: DSP) has expanded its partnership with Integral Ad Science (NASDAQ: IAS) by integrating IAS's CTV fraud pre-bid solution into Viant’s Adelphic® advertising software. This collaboration aims to enhance CTV fraud protection for brands and agencies, optimizing campaigns against bot fraud and invalid traffic.
With an expected 67% of the U.S. population using CTV by 2025, the ad market is projected to reach $27 billion. This partnership positions Viant to meet the growing demands of CTV advertisers effectively.
Viant Technology Inc. (NASDAQ: DSP) has integrated Kochava Collective's vast real-world location data into its Adelphic advertising software. This enhancement enables improved foot traffic measurement and location-based insights for brands and agencies. With access to 9 billion daily location data points from 191 million monthly active users, Viant aims to help clients better understand the impact of their marketing on brick-and-mortar sales. This partnership is part of Viant's ongoing strategy to provide advanced analytics and support for digital marketing in an evolving landscape.
Viant Technology Inc. (NASDAQ: DSP) has partnered with various charitable organizations to provide 500 backpacks filled with essential school supplies to under-resourced students across major U.S. cities including Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Irvine, Los Angeles, Minneapolis, and New York City. The initiative, driven by Viant Cares, underscores the company's commitment to community support, particularly as families are expected to spend an average of $848.90 on back-to-school supplies in 2021.
Viant Technology (NASDAQ: DSP) has appointed Lisa Harrington as its new Chief Legal Officer and Corporate Secretary, effective immediately. Reporting directly to CEO Tim Vanderhook, Harrington will manage all legal affairs and be part of the Executive Committee. With over twenty-five years of diverse legal expertise, including past roles at Comcast/NBCUniversal and Fandango, her leadership is expected to enhance Viant's business growth. Harrington expressed enthusiasm about contributing to the company's transformation during this pivotal period.
Viant Technology Inc. (NASDAQ: DSP) has announced that its private beta testing for the World Without Cookies (WWC) program led to a remarkable 200% increase in customer conversions. Following this success, the program is transitioning to an open beta, allowing all customers access. Participants noted enhanced reach, targeting an additional 40% more households while reducing ad frequency by 28%. Key advantages of the WWC program include improved onboarding of first-party data, a unified user experience, maximum ad opportunity coverage, and real-time measurement capabilities.