Viant Technology Inc. Stock Price, News & Analysis

Viant Technology Inc. (NASDAQ: DSP) has been named the winner of the Best Demand-Side Platform (DSP) category in the 7th annual MarTech Breakthrough Awards. This recognition comes from thousands of nominations across 15 countries. Viant's enterprise-grade DSP and integrated Viant Data Platform (VDP) were key factors in this achievement.

The VDP enables programmatic advertisers to easily onboard and activate customer data, improving targeting, performance, and insights. Viant's DSP offers a comprehensive solution for programmatic advertising, utilizing the Viant Household ID™ for identity resolution and providing a clear understanding of return on advertising spend (ROAS). The platform also includes advanced reporting, planning, and analytics tools, allowing users to achieve real-world outcomes with transparency and accuracy.

Viant Technology (Nasdaq: DSP) reported strong Q2 2024 results, with record advertiser spend and significant growth in key areas. Highlights include:

- Revenue increased 15% YoY to $65.9 million
- Gross profit up 30% YoY to $30.7 million
- Net income of $1.5 million, compared to a $3.2 million loss in Q2 2023
- CTV spend grew over 40% YoY
- Streaming audio nearly doubled YoY, accounting for almost 10% of total advertiser spend

The company launched ViantAI, integrating AI-enabled tools for improved programmatic advertising. Viant also announced a new integration with Google Cloud's BigQuery data clean rooms. For Q3 2024, Viant expects revenue between $67.5-$70.5 million and contribution ex-TAC of $44.0-$46.0 million.

Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, has announced its management team's participation in upcoming investor conferences. The company will be presenting at two key events:

1. The Canaccord Genuity 44th Annual Growth Conference in Boston, MA on Wednesday, August 14th, 2024 at 1:00 pm ET.

2. The Citi 2024 Global TMT Conference in New York, NY on Friday, September 6th, 2024 at 9:10 am ET.

Investors can access live webcasts of available presentations on Viant's investor relations website. Replays will also be made available after the events conclude.

K-pop group KARD is set to release their 7th mini-album, 'Where to Now? (Part. 1: Yellow Light)', on August 13th, 2024. The seven-track album, coinciding with the group's seventh anniversary, showcases KARD's growth and transformation. DSP Media, KARD's management company, expressed confidence in the album's appeal to fans worldwide.

The album features English lyrics (except for J.seph's rap) and diverse musical styles. KARD, consisting of BM, J.Seph, Jeon Somin, and Jeon Jiwoo, has gained international recognition with hits like 'Hola Hola' and 'GUNSHOT'. The group recently completed a world tour and signed with UTA, a major U.S. agency, signaling their expanding global influence in the K-pop industry.

Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, has announced its upcoming second quarter 2024 financial results release and conference call. The company will disclose its financial performance after U.S. markets close on Monday, August 12, 2024. A conference call and webcast are scheduled for the same day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial results.

Investors and interested parties can access the webcast through Viant's investor relations website at https://investors.viantinc.com. An archived version of the webcast will be available on the same website approximately one hour after the live call concludes.

Viant Technology Inc. (NASDAQ: DSP) and Havas Media Network have successfully executed a cookieless advertising test for a major US pharmaceutical advertiser. The test, powered by PurpleLab's healthcare data, achieved 100% scale and 93% unique reach across premium publishers using Viant's Household ID™ technology instead of traditional cookies.

Key highlights:

• The test compared cookie-based and cookieless strategies
• Over 70% viewability was achieved
• Adhered to DoubleVerify and Ads.txt brand safety standards
• Viant's Household ID integrates with publisher first-party data
• Provides a solution for targeting and measurement across channels

This collaboration demonstrates the effectiveness of cookieless advertising solutions in maintaining performance and reaching target audiences in the evolving digital advertising landscape.

Viant Technology (NASDAQ: DSP) has announced a strategic integration with Cedara, a carbon intelligence platform. This partnership enhances Viant's Adtricity sustainability program by providing robust carbon measurement capabilities for advertisers and Viant's corporate emissions. Cedara's tools, which comply with industry-standard frameworks, enable advertisers to track and reduce their carbon footprint efficiently. This initiative supports Viant's and its clients' net zero ambitions. Viant's continued push for sustainability follows its commitment to powering all ad campaigns with 100% renewable energy.

Viant Technology (NASDAQ: DSP) has launched the latest version of its AI Bid Optimizer, significantly enhancing its programmatic advertising capabilities. Powered by a deep learning neural network trained on Viant's entire bid stream, the updated AI can process millions of requests per second and has shown a 100% performance improvement over its predecessor in tests. The tool promises media cost savings ranging from 24%-40% and better ad performance, providing strong ROI for advertisers. This upgrade underscores Viant's commitment to optimizing advertising budgets and leveraging data-driven marketing.

Viant Technology (NASDAQ: DSP) expands its sustainability program, Adtricity, with the Supply Decarbonization Initiative, aiming for a carbon-neutral programmatic supply chain. This initiative ensures that ad campaigns on Viant’s DSP are powered by 100% renewable energy, extending to all supply-side and publisher emissions. Viant introduces a 'Carbon Label' to indicate ads delivered through renewable energy, enhancing transparency and consumer trust. Key milestones include founding U.S. Ad Net Zero, achieving Green-e® Certification, and releasing a Consumer Sustainability Study. Viant achieved carbon neutrality in 2023 and reduced emissions by 526 metric tons annually. The initiative reinforces Viant's commitment to a sustainable digital advertising future.