Viant Technology Inc. Stock Price, News & Analysis

Viant Technology Inc. (NASDAQ: DSP) and Havas Media Network have successfully executed a cookieless advertising test for a major US pharmaceutical advertiser. The test, powered by PurpleLab's healthcare data, achieved 100% scale and 93% unique reach across premium publishers using Viant's Household ID™ technology instead of traditional cookies.

Key highlights:

• The test compared cookie-based and cookieless strategies
• Over 70% viewability was achieved
• Adhered to DoubleVerify and Ads.txt brand safety standards
• Viant's Household ID integrates with publisher first-party data
• Provides a solution for targeting and measurement across channels

This collaboration demonstrates the effectiveness of cookieless advertising solutions in maintaining performance and reaching target audiences in the evolving digital advertising landscape.

Viant Technology (NASDAQ: DSP) has announced a strategic integration with Cedara, a carbon intelligence platform. This partnership enhances Viant's Adtricity sustainability program by providing robust carbon measurement capabilities for advertisers and Viant's corporate emissions. Cedara's tools, which comply with industry-standard frameworks, enable advertisers to track and reduce their carbon footprint efficiently. This initiative supports Viant's and its clients' net zero ambitions. Viant's continued push for sustainability follows its commitment to powering all ad campaigns with 100% renewable energy.

Viant Technology (NASDAQ: DSP) has launched the latest version of its AI Bid Optimizer, significantly enhancing its programmatic advertising capabilities. Powered by a deep learning neural network trained on Viant's entire bid stream, the updated AI can process millions of requests per second and has shown a 100% performance improvement over its predecessor in tests. The tool promises media cost savings ranging from 24%-40% and better ad performance, providing strong ROI for advertisers. This upgrade underscores Viant's commitment to optimizing advertising budgets and leveraging data-driven marketing.

Viant Technology (NASDAQ: DSP) expands its sustainability program, Adtricity, with the Supply Decarbonization Initiative, aiming for a carbon-neutral programmatic supply chain. This initiative ensures that ad campaigns on Viant’s DSP are powered by 100% renewable energy, extending to all supply-side and publisher emissions. Viant introduces a 'Carbon Label' to indicate ads delivered through renewable energy, enhancing transparency and consumer trust. Key milestones include founding U.S. Ad Net Zero, achieving Green-e® Certification, and releasing a Consumer Sustainability Study. Viant achieved carbon neutrality in 2023 and reduced emissions by 526 metric tons annually. The initiative reinforces Viant's commitment to a sustainable digital advertising future.

Viant Technology (NASDAQ: DSP), a prominent advertising tech firm, announced a new integration with Google Cloud's BigQuery data clean rooms. This partnership allows seamless onboarding of privacy-safe first-party data from Google Cloud into the Viant Data Platform (VDP). Viant data, now available within Google Cloud's data clean rooms, enhances targeting and measurement capabilities on Viant's Demand-Side Platform (DSP). As an early adopter of Google Cloud’s BigQuery data clean rooms, Viant ensures secure data at scale, enabling advertisers to execute precise media campaigns and achieve closed-loop measurement. This collaboration positions Viant among the first DSPs to integrate with Google Cloud’s BigQuery data clean rooms, fostering advanced data activation in programmatic advertising. The partnership aims to address the growing demand for privacy-safe data solutions as third-party cookies phase out, solidifying Viant's position at the forefront of the industry.

Viant Technology Inc. (NASDAQ: DSP) has been certified as a Great Place To Work® for the third consecutive year, with 88% of employees saying it is a great place to work. The certification is based on real-time employee feedback, highlighting Viant's commitment to excellence in workplace culture and employee experience.

Viant Technology Inc. (NASDAQ: DSP) will be presenting at upcoming investor conferences including Needham Technology, Media, & Consumer Conference, Craig-Hallum 21st Annual Institutional Investor Conference, and BofA Securities 2024 Global Technology Conference. The presentations will be webcast live on Viant's investor relations website.

Viant Technology Inc. (Nasdaq: DSP) reported strong first quarter financial results with over 50% year-over-year growth in CTV and a record quarter for streaming audio. The company's performance was marked by significant improvements in revenue, gross profit, and net loss. Additionally, the Board of Directors authorized a $50 million stock repurchase program. Viant remains optimistic about the future, expecting continued growth in the programmatic advertising industry.