Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (NASDAQ: DSP) is an advertising software company and a self-described leader in CTV and AI-powered programmatic advertising. Its news flow highlights developments around its cloud-based demand-side platform, AI innovations, partnerships and financial performance. Readers following DSP news can see how Viant’s omnichannel platform for CTV, streaming audio, digital out-of-home, mobile and desktop evolves over time.
Recent press releases emphasize Viant’s focus on artificial intelligence through ViantAI and products such as Outcomes, a fully autonomous open internet ad product powered by the AI Lattice Brain. News items describe how these tools are intended to automate campaign planning, optimization and execution while maintaining transparency into where ads run and how results are achieved.
Viant’s news coverage also features strategic partnerships and integrations. Examples include a multi-year agreement designating Viant as the Advertising Platform for Molson Coors Beverage Company, an expanded relationship with Tubi to enable AVOD addressability and contextual targeting in CTV, and collaborations with iHeartMedia, Triton Digital and Magnite’s SpringServe video platform to improve addressability, measurement and supply path transparency across audio and CTV.
Investors and marketers can use the DSP news page to monitor Viant’s quarterly earnings announcements, conference participation and platform milestones, such as record CTV and streaming audio ad spend. By reviewing these updates in one place, users can track how Viant’s AI-powered programmatic capabilities, identity infrastructure and publisher partnerships are shaping its role in digital advertising.
Viant Technology (NASDAQ: DSP) has announced the acquisition of Lockr, a first-party data collaboration platform. The strategic move aims to enhance addressability in open internet advertising. Lockr's platform enables content owners to collect, enrich, and activate first-party data while simplifying data integrations for publishers.
Keith Petri will continue as Lockr's CEO, bringing 15 years of AdTech industry expertise. The acquisition is expected to accelerate the adoption of Viant's Household ID and IRIS_ID technologies, while helping publishers offer addressable advertising solutions as an alternative to walled gardens.
Key benefits of the acquisition include:
- Reduced time and resources needed for publisher data integrations
- Enhanced first-party data application in bid-stream signals
- Improved programmatic ecosystem addressability
- Open access to alternative identifiers across the ecosystem
Viant Technology (Nasdaq: DSP), an AI-powered programmatic advertising company, has announced its management team's upcoming presentation at the Citizens JMP Technology Conference. The event is scheduled for March 4, 2025, at 1:00 p.m. ET / 10:00 a.m. PT in San Francisco, CA.
The presentation will be accessible through a live webcast on the investor relations section of Viant's website at investors.viantinc.com. For those unable to attend live, a replay will be made available on the website after the event concludes.
Viant Technology (NASDAQ: DSP) has announced the release date for its fourth quarter and full year 2024 financial results. The results will be made public after U.S. markets close on Monday, March 3, 2025.
Viant will host a conference call and webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) on the same day to discuss its business and financial performance.
An archived version of the webcast will be available approximately one hour after the live call on the company's investor relations website at https://investors.viantinc.com.
Viant Technology (NASDAQ: DSP) has announced an enhanced identity offering to address signal loss challenges in cookieless advertising, partnering with TransUnion to match its Household ID to 95% of U.S. adults (18+). The solution leverages Viant's patented Household ID™ technology to provide advertisers with precise targeting and measurement across all channels, including Connected TV (CTV).
The partnership integrates TransUnion's TruAudience identity data with Viant's Household ID, creating a privacy-forward solution for advertisers facing signal loss challenges. The system is interoperable with various IDs, including LiveRamp (RampID), and enables faster campaign measurement and optimization compared to non-native alternatives.
Through Viant's Direct Access Program, advertisers can access direct integrations with streaming platforms, enabling addressable audience targeting at scale in premium CTV environments.
Viant Technology (Nasdaq: DSP), an AI-powered programmatic advertising company, has announced its management team's upcoming presentation at Needham's 27th Annual Growth Conference. The event is scheduled for January 15th, 2025, with the management presentation taking place at 2:15 p.m. ET / 11:15 a.m. PT in New York, NY.
Investors and interested parties can access the live webcast of the presentation through Viant's investor relations website at https://investors.viantinc.com/. A replay will be made available on the same platform after the event concludes.
Viant Technology (NASDAQ: DSP) has announced a strategic partnership with the Association of National Advertisers (ANA), joining an influential network of over 1,600 companies focused on marketing excellence. This collaboration positions Viant to work closely with ANA's marketing leaders in shaping advertising's future.
The partnership comes as Viant experiences rapid growth and market share gains, outpacing industry standards. The company's innovations, particularly ViantAI, are advancing programmatic media buying, CTV advertising performance, and sustainable advertising solutions.
Viant Technology (Nasdaq: DSP), an AI-powered programmatic advertising company, has announced its management team's participation in three upcoming investor conferences in December 2024. The team will present at the UBS Global Technology and AI Conference in Scottsdale on December 3rd, attend the Wolfe Research Small and Midcap Conference in New York on December 4th for one-on-one meetings, and present at the Raymond James 2024 TMT & Consumer Conference in New York on December 10th. Available presentations will be webcast live on Viant's investor relations website, with replays accessible after the events.
Viant Technology (NASDAQ: DSP) has expanded its partnership with Disney Advertising to enhance addressable and biddable premium CTV, video, and display inventory for advertisers. The collaboration integrates Disney's Clean Room technology and BridgeID with Viant's Household ID, enabling improved campaign performance through scaled audience access. The partnership leverages Viant's CTV expertise and AI-powered solutions with Disney's streaming footprint, promising up to 20% improvement in addressability. The initiative focuses on providing midmarket buyers and independent agencies with greater flexibility and control in their advertising strategies.
Viant Technology (NASDAQ: DSP) has launched its Certified Partner Program, featuring collaborations with five leading companies: Adstra, Circana, Experian, TransUnion and Wiland. The program aims to enhance data performance, fidelity, and transparency within Viant's Demand-Side Platform. Utilizing the Viant Household ID™, the initiative focuses on improving omnichannel performance, particularly in Connected TV (CTV). Early results from Circana's Customer Optimization Advanced Report show that clients integrating CTV into their campaigns achieved a 12.89% conversion rate, significantly outperforming non-CTV campaigns at 2.5%.
Viant Technology (DSP) reported strong Q3 2024 results, exceeding guidance across key metrics. Revenue increased 34% year-over-year to $79.9 million, while net income reached $6.5 million compared to a loss in 2023. The company achieved record advertiser spending, particularly in CTV which grew nearly 50% year-over-year. Notable developments include the launch of ViantAI, an autonomous advertising platform, and the acquisition of IRIS.TV to enhance CTV capabilities. The company provided Q4 2024 guidance projecting revenue between $82-85 million and contribution ex-TAC of $51-53 million.