Viant Technology Inc. develops an exclusively buy-side, AI-powered demand-side platform for programmatic advertising across the open internet, with emphasis on connected TV, streaming audio, mobile, desktop and digital out-of-home campaigns. News about DSP commonly covers financial results, advertiser spend trends, CTV adoption, investor conference participation, and platform releases such as ViantAI and Outcomes.
Company updates also include customer and agency partnerships, material agreements, and data or measurement capabilities tied to identity resolution, content signals and campaign performance. Viant’s completed acquisition of TVision Insights added attention measurement signals for television, including eyes-on-screen attention, co-viewership and in-room presence, to its advertising intelligence and measurement activities.
Viant Technology (NASDAQ: DSP) has announced the release date for its fourth quarter and full year 2024 financial results. The results will be made public after U.S. markets close on Monday, March 3, 2025.
Viant will host a conference call and webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) on the same day to discuss its business and financial performance.
An archived version of the webcast will be available approximately one hour after the live call on the company's investor relations website at https://investors.viantinc.com.
Viant Technology (NASDAQ: DSP) has announced an enhanced identity offering to address signal loss challenges in cookieless advertising, partnering with TransUnion to match its Household ID to 95% of U.S. adults (18+). The solution leverages Viant's patented Household ID™ technology to provide advertisers with precise targeting and measurement across all channels, including Connected TV (CTV).
The partnership integrates TransUnion's TruAudience identity data with Viant's Household ID, creating a privacy-forward solution for advertisers facing signal loss challenges. The system is interoperable with various IDs, including LiveRamp (RampID), and enables faster campaign measurement and optimization compared to non-native alternatives.
Through Viant's Direct Access Program, advertisers can access direct integrations with streaming platforms, enabling addressable audience targeting at scale in premium CTV environments.
Viant Technology (Nasdaq: DSP), an AI-powered programmatic advertising company, has announced its management team's upcoming presentation at Needham's 27th Annual Growth Conference. The event is scheduled for January 15th, 2025, with the management presentation taking place at 2:15 p.m. ET / 11:15 a.m. PT in New York, NY.
Investors and interested parties can access the live webcast of the presentation through Viant's investor relations website at https://investors.viantinc.com/. A replay will be made available on the same platform after the event concludes.
Viant Technology (NASDAQ: DSP) has announced a strategic partnership with the Association of National Advertisers (ANA), joining an influential network of over 1,600 companies focused on marketing excellence. This collaboration positions Viant to work closely with ANA's marketing leaders in shaping advertising's future.
The partnership comes as Viant experiences rapid growth and market share gains, outpacing industry standards. The company's innovations, particularly ViantAI, are advancing programmatic media buying, CTV advertising performance, and sustainable advertising solutions.
Viant Technology (Nasdaq: DSP), an AI-powered programmatic advertising company, has announced its management team's participation in three upcoming investor conferences in December 2024. The team will present at the UBS Global Technology and AI Conference in Scottsdale on December 3rd, attend the Wolfe Research Small and Midcap Conference in New York on December 4th for one-on-one meetings, and present at the Raymond James 2024 TMT & Consumer Conference in New York on December 10th. Available presentations will be webcast live on Viant's investor relations website, with replays accessible after the events.
Viant Technology (NASDAQ: DSP) has expanded its partnership with Disney Advertising to enhance addressable and biddable premium CTV, video, and display inventory for advertisers. The collaboration integrates Disney's Clean Room technology and BridgeID with Viant's Household ID, enabling improved campaign performance through scaled audience access. The partnership leverages Viant's CTV expertise and AI-powered solutions with Disney's streaming footprint, promising up to 20% improvement in addressability. The initiative focuses on providing midmarket buyers and independent agencies with greater flexibility and control in their advertising strategies.
Viant Technology (NASDAQ: DSP) has launched its Certified Partner Program, featuring collaborations with five leading companies: Adstra, Circana, Experian, TransUnion and Wiland. The program aims to enhance data performance, fidelity, and transparency within Viant's Demand-Side Platform. Utilizing the Viant Household ID™, the initiative focuses on improving omnichannel performance, particularly in Connected TV (CTV). Early results from Circana's Customer Optimization Advanced Report show that clients integrating CTV into their campaigns achieved a 12.89% conversion rate, significantly outperforming non-CTV campaigns at 2.5%.
Viant Technology (DSP) reported strong Q3 2024 results, exceeding guidance across key metrics. Revenue increased 34% year-over-year to $79.9 million, while net income reached $6.5 million compared to a loss in 2023. The company achieved record advertiser spending, particularly in CTV which grew nearly 50% year-over-year. Notable developments include the launch of ViantAI, an autonomous advertising platform, and the acquisition of IRIS.TV to enhance CTV capabilities. The company provided Q4 2024 guidance projecting revenue between $82-85 million and contribution ex-TAC of $51-53 million.
Viant Technology (NASDAQ: DSP) has acquired IRIS.TV, a global content data platform specializing in CTV (Connected TV). IRIS.TV has integrated with over 1,400 video content owners and platforms, indexing more than 60 million streaming video files. The platform uses AI technology to analyze video content and enables advertisers to target and measure campaigns using contextual, emotional, and brand-suitability data. IRIS.TV will continue to operate independently under its co-founders Field Garthwaite and Richie Hyden, while the IRIS_ID system will remain available to the entire ecosystem.
Viant Technology (NASDAQ: DSP) has expanded its integration with Comscore to enhance ViantAI, the world's first fully autonomous media buying platform. The collaboration will utilize Comscore's site ranking and audience reach data alongside Viant's existing data foundation to create and optimize media plans. ViantAI aims to streamline the media planning process by generating data-driven insights within seconds, offering advertisers and agencies reliable planning recommendations backed by Comscore's trusted analytics.