Viant Launches Certified Partner Program
Viant Technology (NASDAQ: DSP) has launched its Certified Partner Program, featuring collaborations with five leading companies: Adstra, Circana, Experian, TransUnion and Wiland. The program aims to enhance data performance, fidelity, and transparency within Viant's Demand-Side Platform. Utilizing the Viant Household ID™, the initiative focuses on improving omnichannel performance, particularly in Connected TV (CTV). Early results from Circana's Customer Optimization Advanced Report show that clients integrating CTV into their campaigns achieved a 12.89% conversion rate, significantly outperforming non-CTV campaigns at 2.5%.
Viant Technology (NASDAQ: DSP) ha lanciato il suo Programma di Partner Certificati, che include collaborazioni con cinque aziende leader: Adstra, Circana, Experian, TransUnion e Wiland. Il programma mira a migliorare le prestazioni dei dati, la fedeltà e la trasparenza all'interno della Piattaforma per la Domanda di Viant. Utilizzando il Viant Household ID™, l'iniziativa si concentra sul miglioramento delle prestazioni omnicanale, in particolare nella TV Connessa (CTV). I primi risultati dal Rapporto Avanzato di Ottimizzazione del Cliente di Circana mostrano che i clienti che integrano la CTV nelle loro campagne hanno raggiunto un 12.89% di tasso di conversione, superando significativamente le campagne senza CTV, che si sono fermate al 2,5%.
Viant Technology (NASDAQ: DSP) ha lanzado su Programa de Socios Certificados, que presenta colaboraciones con cinco empresas líderes: Adstra, Circana, Experian, TransUnion y Wiland. El programa tiene como objetivo mejorar el rendimiento de los datos, la fidelidad y la transparencia dentro de la Plataforma del Lado de la Demanda de Viant. Utilizando el Viant Household ID™, la iniciativa se centra en mejorar el rendimiento omnicanal, especialmente en la Televisión Conectada (CTV). Los primeros resultados del Informe Avanzado de Optimización del Cliente de Circana muestran que los clientes que integran la CTV en sus campañas lograron una tasa de conversión del 12.89%, superando significativamente las campañas sin CTV, que se quedaron en un 2.5%.
Viant Technology (NASDAQ: DSP)는 Adstra, Circana, Experian, TransUnion 및 Wiland 등 다섯 개의 주요 회사와 협력하여 인증 파트너 프로그램을 시작했습니다. 이 프로그램은 Viant의 수요 측 플랫폼 내 데이터 성능, 충성도 및 투명성을 향상시키는 것을 목표로 합니다. Viant Household ID™를 활용하여 이니셔티브는 특히 연결된 TV(CTV)에서 옴니채널 성과 향상에 중점을 두고 있습니다. Circana의 고객 최적화 고급 보고서의 초기 결과에 따르면, CTV를 캠페인에 통합한 고객은 12.89%의 전환율을 달성했으며, CTV가 없는 캠페인은 2.5%에 그쳤습니다.
Viant Technology (NASDAQ: DSP) a lancé son Programme de Partenaires Certifiés, qui comprend des collaborations avec cinq entreprises leaders : Adstra, Circana, Experian, TransUnion et Wiland. Le programme vise à améliorer la performance des données, la fidélité et la transparence au sein de la Plateforme Côté Demande de Viant. En utilisant le Viant Household ID™, l'initiative se concentre sur l'amélioration de la performance omnicanale, notamment dans la Télévision Connectée (CTV). Les premiers résultats du Rapport Avancé d'Optimisation Client de Circana montrent que les clients intégrant la CTV dans leurs campagnes ont atteint un taux de conversion de 12,89%, dépassant de manière significative les campagnes sans CTV, qui se sont limitées à 2,5%.
Viant Technology (NASDAQ: DSP) hat sein Zertifiziertes Partnerprogramm gestartet, das Kooperationen mit fünf führenden Unternehmen umfasst: Adstra, Circana, Experian, TransUnion und Wiland. Das Programm zielt darauf ab, die Datenleistung, die Treue und die Transparenz innerhalb der Viant Demand-Side-Plattform zu verbessern. Mit dem Viant Household ID™ konzentriert sich die Initiative darauf, die Omni-Channel-Leistung zu verbessern, insbesondere im Bereich Connected TV (CTV). Erste Ergebnisse aus dem Kundenoptimierungs-Report von Circana zeigen, dass Kunden, die CTV in ihre Kampagnen integrieren, eine Konversionsrate von 12,89% erreicht haben, was die nicht-CTV-Kampagnen mit 2,5% deutlich übertrifft.
- Partnership with five major data companies enhances platform capabilities
- CTV-integrated campaigns showed 12.89% conversion rate vs 2.5% for non-CTV campaigns
- None.
Insights
The launch of Viant's Certified Partner Program with five major data partners represents a strategic but incremental enhancement to their advertising platform infrastructure. While the
The collaboration with established players like Experian, TransUnion and Circana may improve data quality and targeting capabilities, but the immediate revenue impact is likely to be modest. The program primarily streamlines existing relationships rather than introducing groundbreaking new capabilities. The focus on CTV aligns with industry trends, but doesn't significantly alter Viant's competitive position in the crowded ad-tech landscape.
Driving Performance, Fidelity and Transparency
The Certified Partner Program serves as a way to directly access the advanced capabilities of leading data and measurement partners within the Viant DSP. (Graphic: Business Wire)
The Certified Partner Program serves as a way to directly access the advanced capabilities of leading data and measurement partners within the Viant DSP. The launch partners for the program include industry innovators Adstra, Circana, Experian, TransUnion and Wiland. Each partner was selected based on their alignment with Viant’s pillars of data fidelity, interoperability, privacy compliance and customer-first approaches, as well as existing advertiser demand.
“By collaborating with industry leaders who share our commitment to data quality, we can offer advertisers a more refined and effective approach to targeting and measurement, particularly in the rapidly evolving landscape of CTV,” said Tom Wolfe, SVP of Business Development at Viant Technology. “The Certified Partner Program represents a significant step forward in Viant's effort to deliver superior campaign performance and advanced analytics.”
Insights from Circana’s Customer Optimization Advanced Report, one of Viant’s Certified Partners, demonstrate the significant value added and measured by these partnerships. In the first half of 2024, clients who integrated CTV into their campaigns were able to drive and measure a conversion rate of
“We’re proud to be selected as an inaugural partner in Viant’s Certified Partner Program, which recognizes the value of our purchase-based audiences and measurement capabilities,” said Amy Marentic, President of Global Solutions at Circana. “As a leading provider of retailer membership loyalty program data, our deterministic conversion reporting helps validate, optimize and measure the impact of integrated marketing efforts. Specifically, our data underscores the role of CTV in driving success as a powerful full-funnel solution.”
Learn more about the partners under the “Certified” tab here.
ABOUT VIANT TECHNOLOGY
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241119975994/en/
Media Contact:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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