Chili's® Celebrates the '90s with TV Icon Tiffani Thiessen and New Margarita of the Month, The Radical 'Rita
Chili's launches the Radical 'Rita, a color-changing margarita celebrating '90s nostalgia, featuring actress Tiffani Thiessen as brand ambassador. Available nationwide throughout May 2025 for $6, this innovative cocktail combines Lunazul Blanco Tequila, Monin Dragonfruit, Blue Curaçao, and House-Made Sour.
The interactive drink transforms from pink and blue to purple using themed swizzle sticks, creating an engaging experience for customers. The campaign includes a video featuring Thiessen demonstrating the color-changing effect, directed by SNL shorts creator Mike Diva, streaming on Peacock and other platforms.
This release is part of Chili's successful Margarita of the Month program, which helped the brand sell over 25 million margaritas in 2024, maintaining their position as the largest seller of margaritas among U.S. restaurant brands.
Chili's lancia la Radical 'Rita, una margarita che cambia colore, omaggio alla nostalgia degli anni '90, con l'attrice Tiffani Thiessen come ambasciatrice del marchio. Disponibile in tutto il paese per tutto maggio 2025 al prezzo di 6$, questo cocktail innovativo combina Lunazul Blanco Tequila, Monin Dragonfruit, Blue Curaçao e House-Made Sour.
La bevanda interattiva si trasforma da rosa e blu a viola grazie a bacchette swizzle a tema, offrendo un'esperienza coinvolgente ai clienti. La campagna include un video con Thiessen che mostra l'effetto cambio colore, diretto da Mike Diva, creatore degli SNL shorts, in streaming su Peacock e altre piattaforme.
Questa uscita fa parte del programma di successo Margarita del Mese di Chili's, che nel 2024 ha aiutato il marchio a vendere oltre 25 milioni di margarita, mantenendo la sua posizione come il più grande venditore di margarita tra i ristoranti statunitensi.
Chili's lanza la Radical 'Rita, una margarita que cambia de color y celebra la nostalgia de los años 90, con la actriz Tiffani Thiessen como embajadora de la marca. Disponible a nivel nacional durante mayo de 2025 por $6, este cóctel innovador combina Lunazul Blanco Tequila, Monin Dragonfruit, Blue Curaçao y House-Made Sour.
La bebida interactiva se transforma de rosa y azul a púrpura usando agitadores temáticos, creando una experiencia atractiva para los clientes. La campaña incluye un video con Thiessen demostrando el efecto de cambio de color, dirigido por Mike Diva, creador de los cortos de SNL, disponible en Peacock y otras plataformas.
Este lanzamiento forma parte del exitoso programa Margarita del Mes de Chili's, que ayudó a la marca a vender más de 25 millones de margaritas en 2024, manteniendo su posición como el mayor vendedor de margaritas entre las cadenas de restaurantes en EE.UU.
칠리스가 90년대 향수를 기념하는 색상 변화 마가리타 Radical 'Rita를 출시했습니다. 브랜드 홍보대사로 배우 티파니 티센이 참여했습니다. 2025년 5월 한 달간 전국에서 6달러에 제공되는 이 혁신적인 칵테일은 루나줄 블랑코 데킬라, 모닌 드래곤프루트, 블루 큐라소, 하우스 메이드 사워를 조합했습니다.
인터랙티브 음료는 테마 스위즐 스틱을 사용해 분홍색과 파란색에서 보라색으로 변해 고객에게 재미있는 경험을 선사합니다. 이 캠페인에는 SNL 쇼츠 제작자 마이크 디바가 감독한 티파니 티센의 색상 변화 효과 시연 영상이 포함되어 있으며, 피콕 등 다양한 플랫폼에서 스트리밍됩니다.
이번 출시 제품은 칠리스의 성공적인 '이달의 마가리타' 프로그램의 일부로, 2024년에 브랜드가 2,500만 잔 이상의 마가리타를 판매하며 미국 내 레스토랑 브랜드 중 가장 많은 마가리타 판매량을 기록하는 데 기여했습니다.
Chili's lance la Radical 'Rita, une margarita changeant de couleur célébrant la nostalgie des années 90, avec l'actrice Tiffani Thiessen comme ambassadrice de la marque. Disponible dans tout le pays durant le mois de mai 2025 à 6$, ce cocktail innovant associe Lunazul Blanco Tequila, Monin Dragonfruit, Blue Curaçao et House-Made Sour.
Cette boisson interactive passe du rose et bleu au violet grâce à des touillettes thématiques, offrant une expérience ludique aux clients. La campagne comprend une vidéo où Thiessen montre l’effet de changement de couleur, réalisée par Mike Diva, créateur des courts-métrages de SNL, diffusée sur Peacock et d’autres plateformes.
Cette sortie fait partie du programme à succès Margarita du Mois de Chili's, qui a permis à la marque de vendre plus de 25 millions de margaritas en 2024, conservant ainsi sa position de plus grand vendeur de margaritas parmi les chaînes de restaurants américaines.
Chili's bringt die Radical 'Rita auf den Markt, eine Farbwechsel-Margarita, die die Nostalgie der 90er feiert und Schauspielerin Tiffani Thiessen als Markenbotschafterin präsentiert. Im Mai 2025 landesweit für 6$ erhältlich, kombiniert dieser innovative Cocktail Lunazul Blanco Tequila, Monin Dragonfruit, Blue Curaçao und hausgemachten Sour.
Das interaktive Getränk wechselt mit thematischen Swizzle-Sticks von Pink und Blau zu Lila und bietet den Kunden ein unterhaltsames Erlebnis. Die Kampagne umfasst ein Video mit Thiessen, die den Farbeffekt demonstriert, Regie führte Mike Diva, Schöpfer der SNL-Shorts, verfügbar auf Peacock und weiteren Plattformen.
Diese Veröffentlichung ist Teil von Chilis erfolgreichem Margarita-des-Monats-Programm, das der Marke 2024 half, über 25 Millionen Margaritas zu verkaufen und damit ihre Position als größter Margarita-Verkäufer unter US-Restaurantketten festigte.
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A margarita as iconic as this one will have its share of fans, none more major than one of the biggest icons of the decade, Tiffani Thiessen. She stars in a video where she calmly demonstrates the Radical 'Rita's color-shifting capability while the rest of the Chili's guests around her are "attacked" by the '90s. Thiessen is no stranger to Chili's or mixing margaritas, so combining the two on camera in the name of the '90s was a natural fit.
"Everyone knows me from my days on America's favorite '90s sitcom, but what they might not know is that I also love a great margarita – and some of my favorite early memories with my husband were made at Chili's," said actress Tiffani Thiessen. "Chili's really knows how to tap into the spirit of such an iconic decade — one I'm especially fond of — with their Radical 'Rita."
The Radical 'Rita is the latest in Chili's Margarita of the Month program, a rotating offering of monthly margs that guests can enjoy every day at the low price of
"At Chili's, we are constantly challenging ourselves to push creative boundaries – whether that's in the kitchen, in an advertising campaign, or in this case, behind the bar," said Jesse Johnson, Vice President of Marketing at Chili's. "We've taken a very on-trend flavor in Dragonfruit and are presenting it in a way our guests have never seen before through our
Throughout May, fans can see Thiessen and the Radical 'Rita on Peacock and streaming apps encouraging Chili's fans and margarita lovers alike to try a taste of the rad '90s. The campaign video is directed by Mike Diva, the creative mind most recently behind your favorite Saturday Night Live video shorts.
For more information and to find a Radical 'Rita at a location near you this May, visit chilis.com. At participating locations only. Must be 21+ to purchase or consume alcohol.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
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SOURCE Chili's Grill & Bar
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