Chili's® Celebrates the '90s with TV Icon Tiffani Thiessen and New Margarita of the Month, The Radical 'Rita
Chili's launches the Radical 'Rita, a color-changing margarita celebrating '90s nostalgia, featuring actress Tiffani Thiessen as brand ambassador.
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Chili's launches the Radical 'Rita, a color-changing margarita celebrating '90s nostalgia, featuring actress Tiffani Thiessen as brand ambassador. Available nationwide throughout May 2025 for $6, this innovative cocktail combines Lunazul Blanco Tequila, Monin Dragonfruit, Blue Curaçao, and House-Made Sour.
The interactive drink transforms from pink and blue to purple using themed swizzle sticks, creating an engaging experience for customers. The campaign includes a video featuring Thiessen demonstrating the color-changing effect, directed by SNL shorts creator Mike Diva, streaming on Peacock and other platforms.
This release is part of Chili's successful Margarita of the Month program, which helped the brand sell over 25 million margaritas in 2024, maintaining their position as the largest seller of margaritas among U.S. restaurant brands.
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Available for just
Available at participating Chili's locations nationwide, the
A margarita as iconic as this one will have its share of fans, none more major than one of the biggest icons of the decade, Tiffani Thiessen. She stars in a video where she calmly demonstrates the Radical 'Rita's color-shifting capability while the rest of the Chili's guests around her are "attacked" by the '90s. Thiessen is no stranger to Chili's or mixing margaritas, so combining the two on camera in the name of the '90s was a natural fit.
"Everyone knows me from my days on America's favorite '90s sitcom, but what they might not know is that I also love a great margarita – and some of my favorite early memories with my husband were made at Chili's," said actress Tiffani Thiessen. "Chili's really knows how to tap into the spirit of such an iconic decade — one I'm especially fond of — with their Radical 'Rita."
The Radical 'Rita is the latest in Chili's Margarita of the Month program, a rotating offering of monthly margs that guests can enjoy every day at the low price of
"At Chili's, we are constantly challenging ourselves to push creative boundaries – whether that's in the kitchen, in an advertising campaign, or in this case, behind the bar," said Jesse Johnson, Vice President of Marketing at Chili's. "We've taken a very on-trend flavor in Dragonfruit and are presenting it in a way our guests have never seen before through our
Throughout May, fans can see Thiessen and the Radical 'Rita on Peacock and streaming apps encouraging Chili's fans and margarita lovers alike to try a taste of the rad '90s. The campaign video is directed by Mike Diva, the creative mind most recently behind your favorite Saturday Night Live video shorts.
For more information and to find a Radical 'Rita at a location near you this May, visit chilis.com. At participating locations only. Must be 21+ to purchase or consume alcohol.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
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SOURCE Chili's Grill & Bar
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