eBay Puts Circular Fashion on Runways Around the World

Rhea-AI Summary

eBay (NASDAQ:EBAY) has announced the expansion of its eBay Endless Runway initiative, partnering with over a dozen leading fashion designers across New York, London, Milan, and Paris fashion weeks. Notable brands like Moschino, Eckhaus Latta, and Ottolinger will incorporate pre-loved fashion pieces into their S/S2026 runway shows.

The initiative demonstrates eBay's commitment to circular fashion, with the pre-loved and resale apparel market reaching $256 billion in 2025 and projected to grow to $356 billion by 2029. eBay will host live, shoppable runway shows in New York (September 10) and London (September 18), with proceeds benefiting the CFDA Foundation and BFC Foundation respectively.

Positive

• Partnership with major fashion councils including CFDA, BFC, and FMC strengthens eBay's position in luxury fashion
• Strategic positioning in the growing pre-loved market worth $256 billion with projected growth to $356 billion by 2029
• Revenue generation potential through live, shoppable runway shows on eBay Live and Instagram

Negative

• None.

Moschino, Eckhaus Latta, Ottolinger, Conner Ives and more commit to adding pre-loved fashion to their runways throughout fashion month

SAN JOSE, Calif., Sept. 10, 2025 /PRNewswire/ -- The momentum behind pre-loved fashion is accelerating as eBay announces the next chapter of the eBay Endless Runway initiative. For the first time, more than a dozen leading designers from all four fashion capitals – New York, London, Milan and Paris – are incorporating pre-loved pieces into their S/S2026 runway shows, including Moschino, Eckhaus Latta, Conner Ives, Ottolinger, and more. They join eBay – hosting its own pre-loved fashion shows in New York and London for a second year – in cementing a role for pre-owned fashion during the industry's busiest month. 

Participating designers by city include:

• New York: Altuzarra, Eckhaus Latta, Kallmeyer, LUAR
• London: ERDEM, Ahluwalia, Conner Ives
• Milan: Moschino, Francesco Murano, Institution by Galib Gassanoff
• Paris: Ottolinger, Niccolò Pasqualetti, Burc Akyol

"By partnering with the industry's incredible fashion councils as well as a slate of designers, eBay Endless Runway proves that pre-loved fashion belongs on the industry's biggest stages," said Alexis Hoopes, VP of Global Fashion at eBay. "We believe the potential of circular fashion is truly endless, and there is no better place to showcase that potential than on the runways of fashion month."

eBay Endless Runway is an official partner of major fashion councils including the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC), and Fédération de la Mode Circulaire (FMC). In 2025, the pre-loved and resale apparel market reached $256 billion, with projections topping $356 billion by 2029.¹ eBay Endless Runway represents a defining moment for the industry and displays a powerful global endorsement from fashion's top ranks supporting eBay's mission to champion circularity and shape a more sustainable, fashionable future. Once again, eBay will host its own live, shoppable eBay Endless Runway shows in New York and London, streaming on Instagram and on eBay Live – where viewers can shop the looks in real time and actively participate in the circular economy while discovering covetable pre-loved designer fashion that feels better than new.

eBay Endless Runway New York

Curated by eBay's Resident Stylist Brie Welch and hosted by fashion writer and creator of NEVERWORNS Liana Satenstein, the event will feature pre-loved runway looks sourced on eBay, including top NYFW names like  Altuzarra, Eckhaus Latta, Kallmeyer, LUAR, alongside archival pieces from the '90s through today in homage to eBay's 30th anniversary. Shoppers can tune in September 10, 2025 at 4:00 p.m. ET to shop the looks HERE via eBay Live or Instagram at @ebay. All proceeds from the New York show will benefit the CFDA Foundation, a non-for profit organization with a focus on the future growth and success of American fashion designers.

eBay Endless Runway London

Curated by eBay UK's Resident Stylist Amy Bannerman, the event will showcase pre-loved runway looks sourced on eBay, featuring designs from some of LFW's most prominent names. Shoppers can tune in on September 18, 2025, at 6:00 p.m. BST to watch and shop the looks HERE via eBay Live or on Instagram at @ebay. All proceeds from the London show will benefit the BFC Foundation, supporting the future growth and success of the British fashion industry by focusing on education, grant-giving and business mentoring.

Follow @ebay on Instagram and TikTok for more information on eBay Endless Runway.

About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

¹ Value of the secondhand apparel market worldwide from 2021 to 2029: Statista

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SOURCE eBay Inc.

FAQ

What is eBay's Endless Runway initiative and which designers are participating?

eBay's Endless Runway initiative features over a dozen designers including Moschino, Eckhaus Latta, Ottolinger, and Conner Ives incorporating pre-loved fashion into their S/S2026 runway shows across fashion weeks in New York, London, Milan, and Paris.

When and where can I watch eBay's Endless Runway shows in 2025?

The shows can be watched on eBay Live or Instagram (@ebay). The New York show is on September 10, 2025 at 4:00 p.m. ET, and the London show is on September 18, 2025 at 6:00 p.m. BST.

How big is the pre-loved fashion market in 2025?

The pre-loved and resale apparel market reached $256 billion in 2025 and is projected to grow to $356 billion by 2029.

Where do the proceeds from eBay's Endless Runway shows go?

Proceeds from the New York show benefit the CFDA Foundation supporting American fashion designers, while London show proceeds go to the BFC Foundation supporting the British fashion industry.

Which fashion councils are partnering with eBay for the Endless Runway initiative?

eBay has partnered with the Council of Fashion Designers of America (CFDA), British Fashion Council (BFC), and Fédération de la Mode Circulaire (FMC).